Nicole Munsey’s Post

2 weeks to go! Dana Keilman and Nicole Munsey will be talking about the huge opportunities for brands among #olderadults at the #iaannualconference. Join them as they share some success stories from brands that are getting it right and winning in this space in their session "The NextGen Consumer: Why the Senior Consumer is the Shiny New Thing". #seniors #mrx #insightsmrx #consumerinsights #consumerresearch #marketingresearch #agingpopulation #agingadults #thefutureisold

Dive into our detailed post, 'MedCline Review – How They Destroyed Their Brand by Not Using Preorders'. Learn about the pivotal role preorders play in brand sustainability, underlined by MedCline's journey. It's a must-read for all business professionals! #BrandStrategy #Preorders #MedClineReview

In this episode of Acxiom's Digital Thoughts series, Andrea Reichenbach unpacks how healthcare brands can provide relevant, personalized experiences to the people they serve. Learn more: https://lnkd.in/g7qUh9jk #MarketingMadeBetter

In this episode of Acxiom's Digital Thoughts series, Andrea Reichenbach unpacks how healthcare brands can provide relevant, personalized experiences to the people they serve. Learn more: https://lnkd.in/gJvHUySX #MarketingMadeBetter

The rapidly evolving MedTech industry is overflowing with opportunities for building brand recognition. One thing remains consistent for growth in this sector: a strong reputation, credibility, and clarity of purpose. This trifecta is crucial to win over customers, investors, and patients alike. We recently spoke with two leading healthcare CEOs who have guided their businesses through critical turning points to build robust brands, underpinned by a clear and tangible purpose. If you missed our conversation with Nick Delmonico, Founder and CEO at Strados Labs, and Christian Mazzi, CEO at CORCYM, catch it here: https://hubs.li/Q02J2X9x0 #healthcarebranding #brandbuilding #brandreputation #CEOs #MedTech Ludo Duursma

Looking forward to sharing the human perspective on the convergence of health and tech. Curious about how people's attitudes, behaviors AND medical condition influence their engagement with tech ... and the retailers who sell tech? Then, this webinar is for you.

Nice summary of our thoughts behind launching OneVector!!

When you are a small business with excellent technology but constrained resources, introducing your product to a new market feels like an uphill battle. Marketers focus on enablement, education, and content to drive customer engagement, but the real challenge lies before that - in kickstarting the customer journey. For businesses with limited resources, it is crucial to leverage creativity over capital to be able to stand out especially when you're up against industry giants. (This certainly was our case when entering the veterinarian market with our software). But for our team, it isn’t about outspending; it is about out-of-the-box thinking. At the VMX conference last year, we embraced the tradeshow's 80s theme with disco outfits, not just to align with the ask, but to stand out of the crowd and embody the innovative spirit of our products. Fast forward to #VMX2024, and our audacious marketing got us a coveted digital display placement at the biggest veterinary tradeshow in the country! The impact? Veterinarians remembered us and engaged with the team. They are stopping by our #VMX2024 booth to find out about our new product offerings. Inspired by our creativity, they want to see the demos on how our out-of-the-box thinking could be of help to enhance their web presence or client communication. Congrats to the AutoRemind team and cheers to ingenuity and marketing that delivers results! #marketing #productmarketing #healthtech

Brand tracking is more than just a snapshot – it's like upgrading from a basic X-ray to a full medical checkup for your brand. 🏥 To truly grasp a 360° view of your brand's performance, our team at KMK embraces an integrated approach that blends traditional ATU features with real-world data analytics and behavioral science metrics, revealing invaluable insights that you otherwise would not find. This strategic shift empowers us to: 🤝 Foster stronger bonds with patients and healthcare professionals 💊 Increase prescription rates 🏆 Stay ahead of the competition In healthcare, trust reigns supreme. By delving deeper than superficial "X-rays" in brand tracking, we pave the path towards a healthier future for the patients we serve. 🌟 #brandtracking #secondarydata

American's are increasingly aware and considering the tradeoffs between adding years to your life vs. life to your years. If you knew the gap between lifespan and healthspan — the number of healthy years you live — is roughly nine years, which would you choose? In either case, technology plays a central role. However, which technologies, brands and products, as well as how you use them, is likely to vary considerably based on your motivations. That's why we were so excited that MRI-Simmons asked us to share our view of the human motivations that underpin the convergence of health and tech. See below for a peak at our thoughts. #lifespan #healthspan #technology #healthtech #motivations #insight