Notice’s Post

Like fair weather friends in life, we also have fair weather fans in sports. They emerge from the woods in large numbers when non-cricket Indian teams win on the global stage, like the recent win of Indian women at the Badminton Asia championships. Everyone takes a few minutes to congratulate, hail the team, share the news, and then disappear until the next big win. But where are these fans when these athletes need them or when they are struggling? Our current world no 7 and World championships bronze medalist HS Prannoy had to put out an open appeal seeking financial support to participate in more tournaments. If this is what happens to India's top-ranked player, what about the condition of budding/emerging players? Take the case of a player like Aswini Ponnappa, who has been around for over a decade and won numerous medals on the global stage. Her earnings are largely from prize money and some small endorsements. Compare this with the earnings of an IPL cricketer who becomes a national icon by hitting just three sixes in one match. (https://lnkd.in/g_zmFScx) read this report. We have been repeatedly told that badminton doesn't attract eyeballs, hence has no future, no sponsors, and no money for the game. But we want medals at Olympics, Asian Games, CWG, World Championships... This is the responsibility of the athletes, parents, coaches, and academies. To all those "fair weather fans," please become genuine fans if you want your nation to become a sporting nation. t won't happen without your active support. You can do it without having to ditch cricket. Its not a zero sum game. Its like eating a Thali. While cricket is like the rice or rotis other sports like the other dishes in the thali. The thali becomes more enjoyable due to all these side dishes. I Trust me, it's not dangerous to your health or wealth. Olympics are round the corner. Start following our athletes from other sports like Badminton, TT, Boxing, Shooting, Wrestling, Hockey, Archery.....In today's highly networked world its not difficult to find them. Try it today. #SupportAthletes #SportsNation #FairWeatherFans #GenuineFans #indiansports #olympicsports #paris2024

Deakin University announced a 3-year renewal of their partnership with Netball Victoria and the Melbourne Vixens SIXT announced a new 2-year partnership with Netball South Australia / Adelaide Thunderbirds, and became the official automotive partner of SA’s regional “Netball on the Road” program Hawthorn Football Club announced a new 4-year deal with ISC SPORT, whose logo will continue to feature across Hawthorn’s official on-field and training apparel The Ultimate Fighting Championship and PCYC NSW announced a new 3-year partnership focused on youth mentoring, MMA training sessions and fundraising Crown Resorts Perth became RAC Arena’s “first Integrated Hotel and Resort partner” as part of a deal that will run until 2027 Netball Australia announced an operating surplus of $235,657 in 2023, with revenue increasing 15% to $44.67m Suncorp Super Netball has had its biggest start to the season yet, breaking viewership & attendance records - 80,710 fans attended matches across the first 4 rounds, and significant audience increases were recorded on Kayo Sports, Foxtel Go and Foxtel National Rugby League clubs could potentially receive an additional $2m per year as part of a 10-year, $600m plan between the league and federal government to expand the competition into Papua New Guinea ENGIE Stadium (home of GWS GIANTS) underwent a significant $4m LED lighting upgrade Pat Cummins became an investor in SureVision, a company that operates DOOH screens in shopping centres, airports, office buildings, schools and at sports stadiums & events International Cricket Council Men's T20 World Cup ambassador Usain Bolt unveiled New York’s newly-built 34,000-capacity cricket stadium ahead of the tournament in June Brazil was named the host of the 2027 FIFA Women’s World Cup The National Football League (NFL) confirmed it’s considering holding a regular season game in Australia within the next 3 years The International Olympic Committee – IOC is producing 3 x new sports documentary series for the Olympic Games in partnership with Netflix Venu Sports was announced as being the new name for the Disney, Fox and Warner Bros Discovery’s sports streaming JV which launches later this year Lionel Messi’s famous napkin that linked him to FC Barcelona via a written in-principle agreement (when he was 13yo) sold for US$965,000 Want these updates delivered directly to your inbox? https://lnkd.in/gbmXPfrs #sportsmarketing

ActiveQuote - 2024 Sponsorship collaborations! Each year we ask the staff here at ActiveQuote to put forward their nominations for sponsorship. This year we received seven in total, and while all seven nominations were worthy of our support, two were picked at random using an online random selector. Llantwit Fardre RFC Under 8’s – Nominated by Will H (Assoc. CIPD) Rugby Clubs far and wide have for many years had to rely on the support of parents and local businesses to survive. Their financial contributions allow the clubs to register their teams, pay players registration fees, and to purchase kit and equipment year after year. Therefore, the club intend on using the sponsorship provided by ActiveQuote to help pay for next seasons kit and rugby equipment. And with it being the clubs 125th anniversary, ActiveQuote will be visible to see on this special edition kit, which we are very excited about. Llantwit Fardre has a long history, and the under 8’s are the future. ActiveQuote would like to wish Will’s son, and the rest of the team all the very best for this and next season and look forward to watching the team’s progress. Who knows, there may even be a Welsh International player in the making. This nomination came from Will Hunt whose son plays for Llantwit. Stephen Carwardine – Nominated by Tracy Carwardine Stephen is currently in Jaca, Spain, representing Great Britain at the World Inline Hockey Championships. This competition is held every year and this year Great Britain have entered a Masters and a Veterans team and will compete against the likes of Spain, Italy, Australia, Brazil and France to name but a few. The main reason for this nomination was because there is no funding for this sport, therefore those who are chosen must finance the trip themselves. These costs include, entry fees, game kit, insurance, flights, accommodation, and food, therefore, the sponsorship has been used to contribute toward these costs. Everyone here at ActiveQuote would like to wish Stephen Carwardine and the GB Maters and Veterans teams all the very best in the competition. Do us proud! #localsupport #sponsorship #greatbritain #rugby #inlinehockey

ICYMI: Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season: Melbourne Victory have announced their latest primary sponsor for the upcoming three seasons, with both parties unveiling the newly found agreement at AAMI Park. Turkish Airlines are considered as one of the best flight carriers across the globe, and have garnered a reputation within the Sporting World. Their major sponsors vary across multiple sports, sharing agreements with three different codes involving basketball, golf and football. The airline has quite the portfolio within their rootball sponsorships. Their most significant sponsorship is undeniably their primary agreement with the UEFA Champions League, arguably one of the most coveted prizes within the Sport. Within Turkiye, the Airline are major sponsors of five Turkish clubs, including the likes of Galatasaray, and also sponsor the Turkish National Football Team. This follows on from the airline's venture outside of Europe, with the airline flying directly from Australia to Turkey as of February 2024. The partnership between both enterprises showcases a universal understanding, surrounding the importance of being competitive. Melbourne Victory are arguably one of the best clubs within Australia. 2 Australian Cups, 3 Premierships and 4 Championships across 19 years of operation, the winning mentality surrounding the club made the prosperity of a partnership more lucrative for the Turkish Outfit. The passion intertwined with the club and their fan base, although controversial, is undeniable. Acknowledging the current rivalry shared between Sydney and Melbourne off the field. It has been combatted with a rich history of Football Australia figures having debarcles with Melbourne based footballing figures within Australian football. A prime example rolls back the years to when Socceroo manager, now current Tottenham Hotspur manager Ange Postecoglou, who throughout his time as Australian National Team manager was under constant scrutiny within the media. The largest Melbourne-based club somewhat amplifies that personification. In a way, the grit, determination and club message Melbourne Victory live and breathe, has swayed the interest of a company in whom immerse themselves with athletic achievement. Can the new merger be the catalyst in perhaps, the renaissance of more success, at the Melbourne-based club? The post Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

Great post Andrew! Thanks for sharing. You have heard right about the Middle East. The UAE, in particular, stands out with over 400 tennis courts and 100 tennis academies, reflecting a substantial commitment to sports development. The UAE Tennis Federation's organization of 480 national-ranking tournaments, along with recognized ITF Juniors events, showcases a thriving tennis culture. Notably, the partnership between Mubadala and the UAE Tennis Federation for the Road to Mubadala Abu Dhabi Open adds prestige, offering winners a chance to meet players and a fully paid training camp in Spain. The upcoming ITF Masters MT200 tournament in Dubai after a 16-year gap is a significant milestone, hinting at a promising future for local players on the ATP/WTA tour. Padel's exponential growth, boasting over 1000 courts, is noteworthy, with adults actively participating in multiple tournaments offering cash prizes. Racquet sports are booming not just in the UAE but across the GCC, with Saudi Arabia making strides in tennis. This push is drawing in more young enthusiasts, turning the Middle East into a dynamic hub for these sports, hinting at a future where local talents shine on the international stage.

ICYMI: Local Sporting Champions grant available for competitors aged 12-18: Local Sporting Champions (LSC) is an Australian Government initiative designed to provide financial assistance for coaches, officials and competitors aged 12-18 who are participating in state, national or international competitions. The LSC program commenced in November 2008 and has supported over 75,000 junior sportspeople to achieve their sporting goals. The Australian Government recognises that junior sportspeople, and their families, find it difficult to meet ongoing costs associated with participating in state, national and international sporting championships. The LSC program aims to support these junior sportspeople to participate at various sporting championships, which they may not be able to without this financial assistance. The objectives of the LSC program are to: * Provide financial support to junior sportspeople to assist with the costs associated with competing at elite or sub-elite level competition. * To provide financial support through this program to families so that financial considerations are not a barrier for junior sportspeople to continue participating in sport. If successful, applicants will receive between $500 and $750 towards the cost of attending their nominated championships. * Base Grant: $500 * Applicants travelling 800km - 1999km to their nominated championships: + $100 * Applicants travelling internationally or greater than 2,000km to their nominated championships: + $200 * Applicants residing in a rural electorate: + $50 Examples of expenses which are eligible include, but are not limited to: * competition registration/entry fees/levies * transport costs (e.g. airfares, petrol) * accommodation * transport and accommodation costs for parents/guardians can be accepted where the parent/guardian must attend the championship * uniform * sporting equipment This grant specifically in football is important with junior participation on the steep rise and the crucial foundation being set for the sport's sustainable future in the country. A common barrier for participation in football across this age group is financial issues and so this grant is extremely valuable for families who want their children aged 12-18 to enjoy playing football without it feeling like too much of a financial burden. Round 4 2023-24 Applications are now open and is eligible for competitions held between 1 January 2024 and 31 August 2024. The applications close: 11.59pm AEST on Tuesday 30 April 2024 To apply, click here: https://lnkd.in/gx3K3BrG The post Local Sporting Champions grant available for competitors aged 12-18 appeared first on Soccerscene. #Football #Soccer #FootballNews

Wimbledon starts today so a good time to serve up some tennis #sponsorship trends... 🎾 The average annual revenue of the main partners across the four grand slams is a staggering $25.5bn - even considering the cost of sponsorship e.g. Barclays $24m pa with Wimbledon and Kia's $14.4m pa with the Australian Open 💰 🎾 The slams are a very traditional sponsorship portfolio in many ways, essentially established blue-chip brands: (1) familiar categories dominate - alcohol, cars, airlines, watches, banks, credit cards (2) not many Middle Eastern/Chinese brands that are becomingly increasingly pervasive in other global sports such as soccer, cricket, golf 👔 🎾 Wimbledon's sponsors are heavily represented by drinks 🍻 while for the US Open it's financial services 💵 🎾 Indeed, car brands, alcohol brands (these two alone accounting for 25% of deals), banks and electronics/appliances have seen the most sponsorship deals signed in tennis over the last 18 months - led by the likes of Lexus and Haier. 🚗 🍺 🎾 Brand awareness is the most common reason cited for undertaking tennis deals but not too far ahead of to be seen to be doing good and engaging fans More data/charts 👉 https://lnkd.in/emWa36uN #insights #leadgeneration US Open Roland-Garros Fédération Française de Tennis (USTA) United States Tennis Association Tennis Australia LTA

Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season: Melbourne Victory have announced their latest primary sponsor for the upcoming three seasons, with both parties unveiling the newly found agreement at AAMI Park. Turkish Airlines are considered as one of the best flight carriers across the globe, and have garnered a reputation within the Sporting World. Their major sponsors vary across multiple sports, sharing agreements with three different codes involving basketball, golf and football. The airline has quite the portfolio within their rootball sponsorships. Their most significant sponsorship is undeniably their primary agreement with the UEFA Champions League, arguably one of the most coveted prizes within the Sport. Within Turkiye, the Airline are major sponsors of five Turkish clubs, including the likes of Galatasaray, and also sponsor the Turkish National Football Team. This follows on from the airline's venture outside of Europe, with the airline flying directly from Australia to Turkey as of February 2024. The partnership between both enterprises showcases a universal understanding, surrounding the importance of being competitive. Melbourne Victory are arguably one of the best clubs within Australia. 2 Australian Cups, 3 Premierships and 4 Championships across 19 years of operation, the winning mentality surrounding the club made the prosperity of a partnership more lucrative for the Turkish Outfit. The passion intertwined with the club and their fan base, although controversial, is undeniable. Acknowledging the current rivalry shared between Sydney and Melbourne off the field. It has been combatted with a rich history of Football Australia figures having debarcles with Melbourne based footballing figures within Australian football. A prime example rolls back the years to when Socceroo manager, now current Tottenham Hotspur manager Ange Postecoglou, who throughout his time as Australian National Team manager was under constant scrutiny within the media. The largest Melbourne-based club somewhat amplifies that personification. In a way, the grit, determination and club message Melbourne Victory live and breathe, has swayed the interest of a company in whom immerse themselves with athletic achievement. Can the new merger be the catalyst in perhaps, the renaissance of more success, at the Melbourne-based club? The post Soaring to new heights: Melbourne Victory name new sponsor from 2024/25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

Malaysia Paralympic Council (MPC) president, Datuk Seri Megat D. Shahriman Zaharudin has called on local corporate sponsors to support national sports associations (NSAs) based on their performances and not solely on their fanbases. Speaking to Scoop, Megat said that corporations should practice meritocracy, KPIs and think twice before funding NSAs that fail to bring any results with their funds. “It’s time for all local corporations to stop funding NSAs that don’t produce any results to shift their focus on associations that bring pride for the nation. “In terms of results and bringing pride for the nation, MPC has always been consistent as we always deliver medals and our athletes always qualify to participate in the Paralympics, unlike certain NSAs like the Malaysia Hockey Confederation (MHC) who have once again failed to qualify for the Olympics. #corporatecommunications #corporatesponsorship #corporatemarketing #business Read more 👇

Racquet Sports are growing at record rates... Let's break down 𝘵𝘩𝘦 𝘴𝘵𝘢𝘵𝘴 behind the most popular ones: 📊 𝗧𝗘𝗡𝗡𝗜𝗦 • 87 million players • 600k courts worldwide • The 2023 U.S. Open averaged 1 million viewers 𝗣𝗜𝗖𝗞𝗟𝗘𝗕𝗔𝗟𝗟 • 48 million players • 34.8 average age • 50,000 courts in the US • $40,000 to build a court • expected to reach a valuation of $2.3B by 2028 𝗣𝗔𝗗𝗘𝗟 • 25 million players worldwide • Largest populations in Spain, Argentina, Scandinavia, and the Middle East • World Padel Tour TV broadcasted in 150 countries w/ 367M unique viewers 𝗧𝗔𝗕𝗟𝗘 𝗧𝗘𝗡𝗡𝗜𝗦 • U.S. has 250 affiliated table tennis clubs • More than 1B people watched the World Team Table Tennis Finals • Revenue is currently at $125m and is expected to hit $145M by 2030 𝗕𝗔𝗗𝗠𝗜𝗡𝗧𝗢𝗡 • Over 220 million players worldwide • Forecasted to grow ~6% between 2023 and 2030 𝗦𝗤𝗨𝗔𝗦𝗛 • Boasts 20 million players across 185 countries • 116 national associations belong to the World Squash Federation ───── 𝑻𝒉𝒐𝒖𝒈𝒉𝒕𝒔 💭 ❶ I've heard a lot of murmurs, but extremely curious to see what moves the Middle East makes across racquet sports (especially tennis). ❷ Despite a bunch of active players, pickleball viewing numbers aren't great. Will be interesting to watch that going forward. ❸ Padel took off across Europe, will that also happen in America? ❹ A "rising tide is lifting all ships" as racquet sports begin to increasingly collaborate...all-combined it's potentially the largest vertical in all of sports.