Oakley’s Post

Thirty years. 🎈 Crazy, right? Maybe it doesn’t seem that wild to you—plenty of brands have existed for more than a few decades—but to us, this is special. Not sure if you’ve noticed, but it’s not easy for a media company to hang around these days. So far, we’ve done it. And to be honest, we’re damn proud of it, so we’re going to celebrate TF out of it this year. That celebration kicks off with this issue. We devoted the majority of our new issue to recognizing a group of players who helped SLAM become what it is today. It’s technically not 30 individual players, but rather 30 entries, with a few entries including people who needed to be acknowledged together (Q-Rich and D-Miles; the Ball Brothers; you get it). And then we compiled 30 young players we think have a chance to be on the next version of this list, because we always look forward while we celebrate the past. Speaking of that celebration, we’ve got a lot more coming this year. We don’t want to spoil anything, but let’s just say it includes IRL events, sneaker collabs, apparel collabs, digital content, an amazing new print product and more. In other words: the celebration will hit every single thing we do. We’re putting our full energy behind this anniversary, because in our world, 30 years is no joke. Get SLAM 248 here: https://lnkd.in/e37HPRJj Read the "30 Players Who Defined SLAM's 30 Years" list here: slam.ly/30-list

This is big from Gymshark 🙌 📣Businesses, your customers want to see themselves in your marketing!! Marketers should know this, it's time we really show our customers in our marketing!!! Repeat it!!👏👏 #Gymshark #PersonalMarketing #SportsMarketing #Sportswear #Activewear #fashionmarketing #beautymarketing #fashion #marketing

What event do you think these two products are going to (they were specially designed just for this show!)? Can you tell what products they are? Here's a few hints! > One day show > West Coast > One of our popular shoes right now! > A type of athletic sock! Check back tomorrow for our promo video to see if you were correct! #sock101 #promotionalproducts #promo #customsocks #customshoes #westcoast #tradeshow

Jumping on the latest trend can sometimes feel like showing up at a costume party only to realize it’s a black-tie event. Before you rush to join the next big thing, make sure it fits your brand. Or you might just end up wearing a superhero cape to a board meeting! #MarketingTrends #BrandStrategy

When do you decide it is time to get a new trowel? Do you always buy the same notched trowel as the replacement or do you like to try new brands? In this video, Chad Jones explains how to maintain your trowels and when it's time to get a new one. https://lnkd.in/gnSZTU29

Always remember your WHY. I started B.E. Collective+ because I didn’t want to see NIL become an opportunity that HBCU athletes missed out on, just because they don’t go to the biggest school or play the most popular sport. Say what you want about transfer portals, donor collectives, etc. NIL created a unique opportunity for HBCU athletes to showcase HBCU culture, monetize their influence, and shine light on their universities to prove that NIL isn’t just for big time athletes at big name schools. I’ve said it before and I’ll say it again this is only the beginning for B.E. Collective+ 🙏🏾 #linkedinsports #nameimagelikeness #hbcupride #brandpartnerships

The team at Claybourne Co. made one of my dreams come true and brought a skate activation to our 420 Grand Opening party in Fontana! 🛹 It was awesome! This video is a recap of one of the 6 larger events we threw on 420. No matter how many openings and events we do (and we've done a lot!), I always get a bit of nerves. “IS ANYONE GOING TO SHOW UP?!” Nerves are good tho. It means you’re not complacent. It keeps you sharp, hungry, and innovative. It’s your subconscious mind’s way of ensuring you’re fully prepared and committed to delivering your best. I’m proud of the formula we’ve developed. It works for our team, brands and communities but…we’re always finding ways to get better and better. Last year we implemented and launched the Embarc Party Crew. Led by Andrea Champion, Party Crew is a group of team members from each location passionate about showing up in our communities in the Embarc way. 🤘🎉 Food Music Games Entertainment All together they help engage and form memories beyond a [enter BOGO, 99% off, crazy deal here]. It helps differentiate. It helps build loyalty. Plus…these activations are a content goldmine. All of that to say— embrace the nerves. When harnessed properly they can make things better. #cannabis #dispensary #cannabismarketing #events

Elevating CRAZE GmbH's global narrative: A cinematic approach to toy and cosmetic storytelling   Since joining CRAZE GmbH in 2021, I've dedicated myself to transforming how our diverse product collection communicates with the world. With over 350 innovative toys and cosmetic products in our repertoire, my mission has been to elevate our advertising beyond the traditional, creating cinematic experiences that capture the imagination of our global audience. 🌐🎬   In collaboration with various amazing advertising agencies throughout Europe, I've led the initiative to blend CRAZE's inventive toys and cosmetics with the art of filmmaking. This partnership has been crucial, utilizing expertise in cinematography, narrative crafting, and sound orchestration to produce over 50 TV spots. These advertisements do more than capture attention; they forge a deep, emotional connection with audiences worldwide. 📺🌎   My role goes beyond simply overseeing production; it's deeply creative. I integrate visual storytelling techniques into every campaign, from wide-angle shots that reveal the greatness of our products to close-ups that highlight emotional depth. This strategy ensures our narratives not only reach but profoundly resonate with viewers, forging strong global bonds and enhancing CRAZE’s appeal. 🌟📽️   This proactive engagement in CRAZE's marketing strategies underlines the synergy between innovation and cinematic storytelling. Every toy and cosmetic product become the hero of its own story, enchanting both children and adults around the world. As we push forward, experimenting with new filmmaking techniques and embracing universal stories, our potential to captivate and engage a global audience only expands. Here's to creating captivating campaigns that spread CRAZE’s brand magic worldwide. 🚀✨ #GlobalStorytelling #CinematicInnovation #CRAZEWorldwide

What changes when a new Color of the Year is declared? Hopefully not just your Stanley Cup. In our latest #CreativeJuiceBlog post, we get a whole new outlook thanks to Peach Fuzz-colored glasses... **And for #Meeting Clients: It's an easy opportunity to prompt #reflection and #recalibration!

✨ Keep Your White Crocs Spotless at Home! ✨ Wondering how to restore your white Crocs to their original brilliance? Watch our step-by-step video guide on how to clean your white Crocs at home easily and effectively. Say goodbye to stains and hello to fresh, clean Crocs! 🔍 Hit play and discover the best tips and tricks for sparkling white Crocs. #HowToCleanCrocs #WhiteCrocsCare #HomeCleaningTips #FreshAndClean #HowTo #StepByStepGuide