Oddfellows’ Post

ICYMI: The 2023 update on State-Level Funding by Stoll Strategies is out now. If you missed the original report in 2022, or want a refresher, you can check it out here 👉 https://lnkd.in/gyz-JtQv

An interesting relationship exists between sports tourism initiatives and state funds - it can be a strategic collaboration that goes beyond the conventional playbook. Entities must recognize that there is an infusion of state funds into sports tourism and develop a plan that meets their specific needs as there is no one-size-fits-all approach. These funds can be significant for elevating fan experiences, boosting event infrastructure, and catalyzing economic growth. It's a dynamic play that is transforming cities and states into vibrant sports hubs, to the benefit of the visitor, and the local populous. No one understands this more than Stoll Strategies Principal Jennifer Stoll, PhD, STS. It is crucial to navigate this evolving landscape with thoughtful planning, ensuring that the benefits are achieved, and that the long-term sustainability of such initiative is prioritized. #sportstourism #sportbiz Read more: https://lnkd.in/gyrQzEvX

IT'SHERE! DRAFTED x Sprocket is proud to introduce The first-ever Latina Fandom Report! As a proudly Latina-founded and built media company, we're on a mission to revolutionize the sports industry by deeply understanding and embracing the power that is LATINAS. With their unparalleled economic influence, Latinas are the lifeblood of sports. To drive growth and ensure long-term sustainability, the industry must engage with and celebrate this powerful and influential demographic. This report provides actionable insights for engaging with the influential Latina sports fan demographic. Packed with data and recommendations, it reveals what motivates Latina sports fans, their engagement patterns, and effective strategies to harness their influence. Together, we can build a more inclusive and dynamic sports landscape. AVAILABLE NOW! https://lnkd.in/ght7gZfm

As a marketer, the merge of traditional sports with modern digital culture is a game you can’t miss; a unique and dynamic atmosphere that captivates a broad audience. I'm super intrigued by the ways internet personalities are becoming an integral part of the 2024 Paris Olympics, so I overviewed my perspective in a blog!🥇👉 https://lnkd.in/gux4bTAN

We finished 2023 off with a bang and we are bring the momentum to 2024 as one of Business Insider´s “𝟮𝟱 𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝘀𝗽𝗼𝗿𝘁𝘀 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵, 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗩𝗖𝘀 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀” 🎊 📣 Our goal at Data Talks is to empower sports organisations to achieve exceptional commercial success. We do this by helping them sell more tickets and merchandise and negotiate sponsorship agreements of higher value through our 4 Fundamentals: 1️⃣ Grow your supporter base, continuously 2️⃣ Collect supporter data with contact information and merge it with your other data 3️⃣ Find out which supporter segments you should target with your campaigns 4️⃣ Send out relevant offerings to those segments in a way that your supporters will appreciate This process is powered by our innovative platform that is built specifically to fit the needs of sports organisations. 💫 Receiving such an acknowledgment about the work we do fuels our commitment to serve the sports industry even more.  🚀 🗞️ Read the article now. LINK IN COMMENTS 👇

Interested in the state of sports tech? Check out this awesome article by Dan Kaufman from our partners at Sports Business Journal! https://lnkd.in/g7rwPaWQ We hope to see you at SBJ Tech Week from March 5-7th. #WomenInSportsTech #ChangeTheRatio #CultureMatters #SportsTech

Are you watching the Olympics? Our next webinar on August 22 is "Creating Timely and Culturally Relevant Sports Interpretation." Learn the steps of identifying culturally relevant sports narratives from your own community, such as local teams and fandoms, and how to connect these stories to larger American history themes, such as women's history, military history, technology, Indigenous history, and civil rights.

SPORTS ALERT: Why Copa America Matters Copa America kicks off this Thursday! It’s more than just a soccer tournament—it’s a cultural celebration that resonates deeply with U.S. Hispanics. Here’s why our Tech and Gaming Partners like Samsung, Meta, Apple, Amazon and Activision/Blizzard are part of the excitement and for those of you that aren’t part of the excitement here’s why you should take notice: 1.         Cultural Pride and Passion: Soccer is more than a game; it’s a shared passion that unites millions of Hispanics across borders. Copa America brings together national teams from Latin America, allowing fans to cheer for their home countries while embracing their American identity. 2.         Engagement Goldmine: Advertisers seeking to connect with this vibrant community should want to be a part of Copa America. TU’s coverage draws enthusiastic viewers and ratings.  Soccer provides brands a unique opportunity to engage authentically. 3.         Brand Affinity and Loyalty: Aligning with Copa America builds brand affinity. When brands celebrate Hispanic culture, they earn loyalty and respect. It’s not just about selling products; it’s about becoming part of the cultural fabric. So, marketers, gear up! Copa America isn’t just about goals; it’s about connecting hearts, minds, and brands. 🌟⚽🎉

How happy are you? At the end of this article is a link to take the Steen Happiness Index, along with a few sports-related questions, of course. You'll get your score and some comparisons to national averages with a few other insights. Hopefully reading the article makes you happy. :-)

Summer isn't merely a season of leisure — it's the ultimate opportunity for brands to leverage the power of sports. Learn how and why your brand should prioritize ad spend this summer in our recent article 👉 https://bit.ly/4cjXblM