Ogilvy Indonesia’s Post

Indian Content Creators become global sensations at the Cannes Film Festival 2024! The days are gone when the spotlight was only on Bollywood celebrities. Today, a remarkable group of Indian content creators, entrepreneurs, podcasters, and influencers are creating history on the same global stage. This year's Cannes red carpet saw a record-breaking number of Indian content creators breaking all barriers and showcasing their impact. After the presence of Kusha Kapila, Dolly Singh, Masoom Minawala, Diipa Khosla, and Ranveer Allahbadia in 2023, creators like RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Aastha Shah, Niharika NM, Sharan Hegde, Nancy Tyagi, Namita Thapar, Viraj Ghelani and others added their names to the list. One of the best examples among these creators is Nancy Tyagi. She hailed from a small town in Uttar Pradesh. Nancy has become a social media sensation for her self-stitched outfits. Her presence at Cannes brings a spotlight on traditional Indian craftsmanship and contemporary fashion. Aastha Shah, another influencer, presented her power of self-acceptance, national pride, and confidence in front of a global audience. The influence of these content creators extends far beyond personal triumphs. Brands have also leveraged their presence at Cannes through strategic collaborations. Brands like AJIO, Brut., L'Oréal, Chopard, and Renault have recognized the vast influence of all creators and partnered with them. As the Indian influencer marketing industry is projected to grow to Rs 3,375 Crore by 2026, the Cannes Film Festival is a huge milestone for the entire ecosystem. As Indian creators continue to break down barriers and set new standards, their participation at Cannes has made the whole country prouder than ever. It not only amplifies their voices on the global platform but also highlights India's rich culture, heritage, and innovative spirit. It is truly a new beginning! Who is your favourite creator from the Cannes Film Festival 2024? #India #Creatoreconomy #influencermarketing #brand #marketing

Celebrity edits : A powerful PR tool & A content format that will rise in 2025: video edits from luxury and lifestyle brands In today’s social media era, celebrity edits—short, dynamic video montages featuring ambassadors—are an engaging, viral format. ➡️ Why should brands adopt this strategy ? -> Engaging storytelling These edits use iconic visuals, slow-motion shots, and trending music to create instant emotional and engaging connections with audiences. ➡️A unique PR opportunity for brands ( this is my personal point of view and a very personal strategy) : • Collaborate with fandoms to produce edits featuring their ambassadors by offering exclusive content like behind-the-scenes moments or red carpet highlights. • Build campaigns around key moments such as launches or events, using edits to create shareable, impactful narratives. Fandoms are natural amplifiers whatever the field is. Engaging them transforms a campaign into an organic movement, positioning the brand as culturally attuned and innovative. For brands, they’re more than a trend—they’re a strategic gateway to deeper engagement. CC : Edit from @/ 9cho10 on TikTok Original video from Louis Vuitton starring the footballer, Cho Gue-Sung. #pr #publicrelations #prstrategy #socialmedia #tiktok #LouisVuitton #ChoGueSung

In a world filled with the incessant clamor of notifications, an orchestra of anxiety, imagine the sheer relief of pressing pause on the cacophony. Picture the tranquility of nature's symphony: birdsongs dancing in the air, leaves whispering their secrets, the gentle rhythm of wind and waves. Finding solace amidst this chaos is a rare treasure, but capturing it on film? That's pure magic. This advertisement achieves the impossible, beckoning you to leave behind the noise and embark on a journey to serenity. Prepare to be enchanted. It was created way back in 2015 by Ogilvy & Mather Mumbai for Diu Tourism. This, my friend, is a masterpiece in the realm of tourism ads—a timeless invitation to wanderlust. #advertising #marketing #creativity #creative #RealBeautyCampaign #DUIJourney #duitourisum #advertising #marketing #brands #travel  #SerenityEscapes #NatureSymphony #EscapeTheChaos #TranquilGetaways #SocialMediaEthics #AdventuresInAdvertising #MadeWithLOVVE  Credits Campaign Title: Isle Of Calm Client: Diu Tourism Agency: Ogilvy & Mather Mumbai Creative Director: Sumanto Chattopadhyay Production Company : Nirvana Films SOURCE :- Inernet "NEED A CREDIT FIX ?  PLEASE FEEL FREE TO CONTACT US  " Disclaimer: "Please note that the content showcased on our platform has been gathered from various websites and sources. We do not claim ownership of this content, and it remains the property of the respective owners. The purpose of showcasing this content is to celebrate and appreciate the exceptional work done by various agencies for the brand. We do not intend to infringe upon any copyright or intellectual property rights. If you believe that any of the content on our platform violates your rights, please do not hesitate to contact us, and we will take appropriate action."

Topical Ad time trusted device used by marketer to spike visiblity of the brand. Talking about topical ad we are always reminded of Amul who does it so charmingly & wittily, picking up the right trending subject. Recently Bombay shaving company tried doing one but were bracketed it bad taste by the consumers. So what could have been missing probably the iconic Amul girl lovingly build over 4 decades, creative execution right tone of voice. Bombay Shaving company ad didn't talk to the topper rather talked Down to her. Pittying her which may not have been intended. Lastly not doing consumer research means not talking to the consumer to whom you want to sell your product. Therefore creativity, to be in touch with the consumers taking their inputs & right execution are still relevant in brand communication if you want your brand to be remembered for the right reason. Here we should not get confuse between story telling & plethora of Media Mediums we have to today.

𝗪𝗵𝗮𝘁 𝗝𝗮𝗴𝘂𝗮𝗿'𝘀 𝗕𝗮𝗰𝗸𝗹𝗮𝘀𝗵 𝗧𝗲𝗮𝗰𝗵𝗲𝘀 𝗔𝗯𝗼𝘂𝘁 #𝗕𝗿𝗮𝗻𝗱𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻🚨 From November 19-30,online team investigated the social media storm around Jaguar's controversial ad campaign. What was uncovered is a stark reminder of how #disinformation and coordinated efforts can escalate a backlash into a full-blown reputation crisis. Fake profiles played a key role in amplifying negative narratives about Jaguar's campaign, which critics say focused on a "woke aesthetic" at the expense of their core #brandidentity: luxury and performance. This case underscores the urgent need for brands to monitor digital spaces closely. Disinformation isn’t just about politics—it’s about perception and can reshape public opinion faster than ever. For brands, the takeaway is clear: Stay authentic, monitor digital chatter, and counter harmful narratives with thoughtful responses. Controlling the narrative is key before disinformation snowballs. Onlyne Reputation 💡How does your brand safeguard its reputation online? Source - Internet #ReputationManagement #DisinformationDetection #BrandReputation #Jaguar #SocialMediaMonitoring

🚀 Introducing Leddah! 🚀 We are thrilled to announce the launch of Leddah, your new partner in creative marketing excellence. At Leddah, we specialize in transforming brands through innovative strategies and artistic brilliance. Our mission is to elevate your brand with unique, impactful marketing solutions that blend creativity and strategy. What We Offer: 🎨 Web Design: Crafting stunning, user-friendly websites that captivate and convert. ✍️ Content Creation: Developing compelling narratives that resonate with your audience across media platforms like Tiktok, Instagram, Facebook, Youtube and more. 🎨 Graphic Design: Designing eye-catching visuals that communicate your brand’s message. 📱 Social Media Management: Curating and cultivating your online presence for maximum impact. 💡 Social Media Ads: Creating ad campaigns that drive engagement and conversion. Why Leddah? At Leddah, we believe in pushing the boundaries of conventional marketing to deliver exceptional results. Our team of talented professionals is dedicated to understanding your brand’s unique needs and crafting tailored strategies that achieve your business goals. Join Us on This Journey! We invite you to follow our page for insights, tips, and updates on the latest in creative marketing and trends you can jump on. Let's transform your brand together. 📧 Contact us today to learn how we can help your brand shine! #LeddahCreative #LeddahMarketing #CreativeAgency #Marketing #DigitalMarketing #Branding #WebDesign #ContentCreation #GraphicDesign #SocialMediaMarketing #Innovation #Strategy #BusinessGrowth

Topical Ad time trusted device used by marketer to spike visiblity of the brand. Talking about topical ad we are always reminded of Amul who does it so charmingly & wittily, picking up the right trending subject. Recently Bombay shaving company tried doing one but were bracketed it bad taste by the consumers. So what could have been missing probably the iconic Amul girl lovingly build over 4 decades, creative execution right tone of voice. Bombay Shaving company ad didn't talk to the topper rather talked Down to her. Pittying her which may not have been intended. Lastly not doing consumer research means not talking to the consumer to whom you want to sell your product. Therefore creativity, to be in touch with the consumers taking their inputs & right execution are still relevant in brand communication if you want your brand to be remembered for the right reason. Here we should not get confuse between story telling & plethora of Media Mediums we have to today.

𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗰𝗮𝘀𝗲𝘀 𝗼𝗳 #𝗥𝗮𝗺𝘀𝗵𝗮𝗞𝗵𝗮𝗻 (𝗣𝗮𝗸𝗶𝘀𝘁𝗮𝗻) 𝗮𝗻𝗱 #𝗦𝘆𝗱𝗻𝗲𝘆𝗦𝘄𝗲𝗲𝗻𝗲𝘆 (𝗨𝗦𝗔) 𝗶𝗻 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀! Both actresses have become the face of multiple brands in the past few years, but Sydney Sweeney's campaigns are so much better and more memorable than Ramsha's! That’s because Pakistani brands use the same actors that everyone has in their ad campaigns. Let me tell you why Sydney Sweeney collaborations work: 📌 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 ↳ Sydney’s association with the products/brands/industries she endorses feels genuine, as evident on her personal social platforms. Her love for automobiles, for example, makes her #Ford campaign feels real. ↳ In contrast, it’s hard to imagine Ramsha Khan using #Zyn, #Dew, or #Everyday. There’s no visible association with these products or anything remotely related on her personal feed or news. 📌 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗰𝗶𝗻𝗴 ↳ Sydney’s campaigns are spaced out. She’s not being overexposed in back-to-back campaigns, which helps maintain her credibility. ↳ This isn’t the case with Ramsha. She appears in too many campaigns too frequently. 📌 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 ↳ Sydney has long-standing relationships with brands like #Laneige, and I’m optimistic about her partnership with #Kérastase too. ↳ In comparison, Fahad Mustafa has a better brand association with Dew than Ramsha has with any of her brands. 📌 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 ↳ Sydney’s ads are distinguishable and unique. ↳ On the other hand, let's talk about #FahadMustafa. His recent ads for #Jazz , #Colgate, and #Shell all looked the same, making them hard to differentiate. (The red was too much) So, my appeal to brands is to choose actors more strategically. Rising popularity and a credible image are important, but aligning with celebrities who share your brand’s values and interests makes campaigns more impactful and enriches the customer experience. That's just my take! #Marketing #Branding #CelebrityEndorsements #Advertising #Strategy #CustomerExperience #Pakistan

When creating films for hotel brands like Katikies Hotels in Mykonos and Santorini, we don't just stop at the main feature. We understand the power of social media and the importance of tailoring content to each platform. That's why we offer additional bespoke social media videos designed specifically for the unique formats of various channels. Rather than simply repurposing footage from the main film, we take the extra step to shoot separate content in formats that perfectly suit each social media channel. Whether it's portrait [9:16], square [1:1], landscape [16:9], or even bespoke ratios, we ensure that every piece of content is optimised for maximum impact. This holistic approach allows us to tell a compelling story across multiple platforms, reaching a wider audience and engaging with them in the most effective way possible. Check out our latest release for Katikies Hotels to see our dedication to crafting tailored content that stands out in the digital landscape. ✨🎥 #HotelMarketing #SocialMediaStrategy #ContentCreation #DigitalMarketing

Do you know how to do KISS in advertising content? 💡 Shaadi.com's latest TVC shows us how. Anupam Mittal keeps it simple and desi. A girl hints at shaadi on a date. 👀 The boy panics, hands a gun to the waiter, and bolts. Prepping for a marathon escape, he leaves the girl stunned.👌 The KISS (Keep It Simple, Silly) strategy of Marketing is evident. The message is clear: fear of commitment. It engages viewers with relatable humor. It underscores honest communication, tying back to Shaadi.com’s values.👨🏿🤝👨🏿 Mittal’s technique is effective: memorable, concise, and impactful. 🎉 A notable effort from the Shaadi.com & Moonshot team Adhish Zaveri Devaiah Bopanna Zuleikha Gupta 🤞   This ad prompts us to think creatively and stay relevant. Apply this after market analysis and ensure relevancy to your product/services. 🦿 Keep messages clear, use humor, and connect emotionally with your audience!🤞 #Marketing #advertising #KISS #contentcreation #ShaadiDotCom #AnupamMittal