Oliver Smith’s Post

Captify®’s Chief Product Officer, Amelia Waddington sat down with with Beet.TV at #FTVAGlobal to discuss how machine learning technology is finding emotional moments in ITV inventory. In this session Amelia covers: 🔎 Leveraging search for optimized ad placements 📈 Introducing ‘TV Search Lift’ for TV measurement 📺 Enhancing contextual targeting with ITV Watch the full interview here: https://lnkd.in/evDYmeEP #FTVAGlobal #ctv #contextualtargeting #measurement

🚀 Exciting News!    TargetSmart is partnering with Magnite, the world’s largest independent sell-side ad company, to empower Democratic campaigns, agencies, and causes with data-driven political advertising across CTV.   Our CEO Lindsey Schuh Cortes explains, "This partnership puts Democratic buyers in the driver’s seat and offers them a streamlined way to execute and optimize their political campaigns.”   🔑 Ready to enhance your campaign’s reach? Learn more about this exclusive collaboration—full release linked in comments below. #PoliticalData #CTV #DigitalAdvertising #Innovation

In practicing my presentation this weekend for the LA version of #TikTokWorld (this Tue), I'm taking a moment to reflect on my career journey from Google, YouTube, Facebook, Sphere Entertainment Co. and now at TikTok. In particular, how the #video landscape continues to shift. Yes, from linear and into digital channels but also how video consumption has evolved on mobile, from long(er) form (now 3-5 minutes is considered long ha) to short-form. And, from subscriptions as the primary way to drive new content discovery to machine-driven, personalized curation. To be completely frank, I never thought this level of disruption and shift in consumer behavior was possible in video (considering the transformation that happened from linear to desktop to mobile); I was convinced that only iterative innovation was the future for video and video advertising - I was happy to be wrong!! With that, I wanted to share a recent TikTok co-authored research report (NRG's data) that encapsulates this consumer trend quite well, the how, the why, etc. It really puts things in perspective. Also, highlighting some key take-aways (and yes, some about TikTok) and how short-form has really revolutionalized the industry. 1. Mobile short-form videos have emerged as the primary entertainment medium for consumers 2. 49% of consumers now turn to social/video platforms for entertainment over tradtional TV (by +17%) 3. Its really about a sense of empowerment and choice that defines a new generation; 42% cite platform suggested videos as the defining reason they enjoy social/video platforms 4. The tug of war between choice and curation finds a sweet spot where hyper-relevant alogorthims and scrollable content meet, on places like TikTok (a movies worth of consumption every day) 5. 70% of people say TikTok is their go-to for short-form video and its because its algorithim outperforms all others. 5. It's also true for ads and creating brand value in a "For You" user-choice enviornment. In the new age of consumption, entertainment is the primary path to purchase and its being part of the community and riding the trends that keep brands relevant (and allow users to discoved new brands too). Enjoy and see you at Cannes Lions International Festival of Creativity! #video #shortformvideo #brandbuilding #social #advertising #mobileads

Marketers are going to find that the foundations of outcome-based TV will mirror those of search and social, making it a channel that marketers can't ignore. tvScientific CEO Jason Fairchild and other industry leaders took the stage at OTT.X: X Front's to discuss how OTT ad platforms enhance marketing strategies with scale and precision. Visit the tvScientific blog now to read the transcript and watch the full recap: https://hubs.la/Q02HP7Vp0 #CTV #OTT #OTTAdvertising #PerformanceTV #PerformanceAdvertising #Marketing #Strategy

⚡ When you work with AudienceXpress, you have access to near-real-time #performance, reach, and frequency insights for the entire campaign. These insights empower you to continuously monitor and optimize, even mid-campaign, to achieve your KPIs. Learn more: #FreeWheelEmp #performancemarketing #TVAdvertising #AdvertisingSolutions #AdTech

The latest report from Effectv is here to help advertisers successfully navigate the fragmented video ecosystem and connect with audiences wherever they're watching. #EffectvEmp https://bit.ly/3zhkeQE

Yesterday, XR's president, Jo Kinsella shared the stage with advertising pioneer Michael Farmer and veteran brand and agency procurement executive Sabrina Traskos at the Ad Tech Economic Forum in NYC to discuss if the voluminous output of creative is effective. Jo discussed the importance of pulling back from the media plan and asking a crucial question: “Are we putting the right creative in front of the right audience at the right time to drive an outcome.” “Pumping out more or less deliverables is not the answer – I want valuable deliverables. And the use of AI is not the Ozempic of ad tech, but it can help us govern and optimize ads to equitably represent the world as it is today.” #AdTechEconomicForum #ATEF24 #CreativeisthenewKPI

The latest report from Effectv is here to help advertisers successfully navigate the fragmented video ecosystem and connect with audiences wherever they're watching. #EffectvEmp https://bit.ly/3TrVo7z

Transforming ordinary into extraordinary: At VisionVerse Media, we strive for more than just 'ok'. Our mission is to exceed client expectations and earn applause. #VisionVerseMedia #MarketingExcellence #ClientSatisfaction #ExtraordinaryResults

Exciting insights from PMW Predicts! Subscription industry experts like Oscar Wall, EMEA General Manager at Recurly, are painting a transformative picture for the internet by 2024. In this article, he underlines the importance of adapting to the world of subscription-based CTV. His tip? Keep it personalized and flexible to cater to subscribers' needs. #KeepAGoodThingGrowing™️ #RecurlyInTheNews