Olivia Plotnick’s Post

🌟 Check out the latest article on The Drum about Seizing China's Luxury Market 👇 China's luxury market, fueled by domestic spending, a surge in younger consumers, and sustainability, offers European brands immense growth potential. With China accounting for a significant portion of global luxury consumption, brands must tailor strategies and embrace digital engagement to succeed. Petal Ads, Huawei's mobile advertising platform, provides personalized campaigns tailored to Chinese consumers' preferences. Agility and creativity are crucial; brands must adapt to this evolving market and leverage digital innovation to thrive. By understanding the unique dynamics of China's luxury market, brands can position themselves for success and capitalize on the opportunities it offers. #PetalAds #HuaweiMobileServices #Huawei #TheDrum #AdvertisinginChina #ChinaLuxuryMarket

🔥 What Shanghai heat wave?? Louis Vuitton just proved that even if it's melted, their chocolates are still worth the hefty $442 price tag... 🆕 Recently the luxury brand opened "Le Chocolate Maxime Frederic at Louis Vuitton" in Shanghai's Qiantan Taikoo Li, offering chocolates inspired by iconic LV designs. 🍫 Prices range from $33 to $442 🍫 This makes it the third LV chocolate boutique worldwide (after Paris and Singapore) 🍫 Chocolates feature Damier and Monogram patterns 🍫 Most affordable item: box of milk chocolate bars at $33 🍫 Limited-edition chocolates marketed as both luxury items and practical gifts for social occasions 🤳🏼 The brand used WeChat and Channels as the official announcement platforms, collaborating with fashion and lifestyle media accounts to increase awareness. 🎥 Additionally, they partnered with several local influencers on #Xiaohongshu and #Douyin to attract a broader audience's attention. ☀️ Long queues formed despite the 37°C heat in Shanghai, generating significant social media buzz 👀 Some complaints about melting and taste, but strong sales due to brand appeal and gift-giving potential What can we learn here? 🍫 Luxury brands can successfully expand into lifestyle and dining experiences 🍫 Limited-time offerings drive urgency and exclusivity 🍫 Careful execution can enhance brand value through holistic luxury experiences and now I'm really craving some chocolate...

🇰🇷 Seoul, the new Capital of Luxury ! South #Korea has now become the 5th largest luxury goods market globally, with annual sales reaching $14.1 billion. Korean consumers have the highest per capita spending on luxury goods, with an annual average of $325, surpassing Americans ($280) and Chinese ($50) as reported by Morgan Stanley. Along with the development of the purchasing power, the success of first-ever shows in Korea, including #Dior's show at Ehwa Womans University, #LouisVuitton's collaboration with #SquidGame director Hwang Dong-Hyuk at Jamsugyo Bridge, and #Gucci's fashion show at Gyeongbokgung Palace have energized Seoul's fashion scene. Meanwhile, #Seoul's influence goes beyond fashion shows. Taking advantage of the increasing number of visitors (11 million projected in 2024) to Korea, popular pop-up restaurants like Woori Louis Vuitton, Café Dior, Café Madang d'#Hermès in Gangnam and Gucci Osteria (only 4 in the world) in Hannam attract new and loyal customers, drawing in visitors from other regions and countries. Notably, continuous collaborations between Korean celebrities, such as #Blackpink, and French brands like #Chanel, #Dior, #YvesSaintLaurent and #Celine have not only boosted sales but also showcased the brand's originality. Through these creative partnerships, global luxury brands are eager to enter the Korean market and engage with local consumers, as the luxury market revenue is projected to reach $7.1 billion in 2024 with an annual growth rate of 4% over the next four years. #Seoul #Korea🇰🇷 #Luxury #France🇫🇷 #Synergy #Opportunities #Growth

Decoding China's Luxury Consumer: How Brands are Adapting to New Demands. Jing Daily #ChinaLuxury #ConsumerTrends #LuxuryBrands #MarketStrategy #DigitalInnovation #ChineseMillennials #LuxuryMarketing #BrandAdaptation #EvolvingConsumer #LuxuryInsights.

China's luxury market is rebounding, but brands can't rely on traditional strategies alone. 📈 Learn how luxury brands can leverage digital products to: 🚀 Streamline internal operations and workflows 💻 Strengthen their online presence and engagement 🧑🎨 Offer personalized experiences that delight tech-savvy Chinese consumers Find out what can help you thrive in China's dynamic luxury landscape. #ChinaLuxury #DigitalInnovation #CustomerEngagement

Reflecting on recent article published by Jing: https://lnkd.in/gmnuvypF Western luxury brands face significant challenges in adapting to China's market predominantly driven by Gen Z cluster (avg. 29 year old) due to cultural misalignment and slow adaptation of tech. Surprisingly, majority of brands seems struggle to resonate with Chinese consumers' desire for authenticity and culturally relevant narratives. Moreover, there is a lag in offering immersive digital experiences and personalized services that Chinese Gen Z expects. Reasons for these shortcomings may vary from rigid corporate structures to "simply" due to complexity of integrating advanced technologies into existing frameworks. POV: If these brands fail to quickly apply learning from their experiences in China, will they risk facing similar issues in Southeast Asia, where local competitors are already leveraging cultural insights and digital innovation to capture market share. If yes, this might result in a significant loss of relevance and revenue in SEA burgeoning markets like Thailand, Vietnam, Indonesia and Philippines. What's your take on that? #dentsu #dentsutotalcommerce #dentsutechnology #dentsuinsights

China's luxury market, driven by domestic spending, younger consumers, and sustainability, presents European brands with growth opportunities demanding tailored strategies and digital engagement. Here's how brands can capitalize: https://bit.ly/4bAi1go #ad #apacmarketing #luxurymarketing

🇨🇳 Interest in High-Luxury Brands in China 📖 🎞 From Celebrities to Success: Unveiling China's Luxury Brand Revolution 💎 In the first few months of 2024, China has seen an ever-increasing interest in high-luxury brands, especially those focused on jewelry and watches 📈 As Re-Hub stated, posts and content published on Weibo, WeChat, Douyin and Little Red Book by brands have received a huge number of engagements and reactions from consumers 👨🎤 Many brands have decided to sponsor their collections through a partnership with famous celebrities like Jackson Wang or Lay Zhang 🧧 They also exploited China’s love for its culture and traditions to gain more influence and recognition 👉🏻 Brands should engage more and more in partnership with celebrities to climb the rankings towards the top ten influential brands in China 💭 What do you think of the luxury brands’ strategies? Let us know with a comment below❗️ 🖥️ If you want to know more here is the full article👇🏻 https://lnkd.in/g-gG5aNx Go Beyond the Wall. #marketingchina #MarketingStrategy #ChineseDigitalStrategy #China #longadvisory #douyin #luxurymarket #wechat #Weibo #celebrities

The latest report from #Luxurynsight and #Traackr, "Global Luxury Brands Analysis 2023," offers an in-depth look at the evolving landscape of the luxury market, covering fashion, beauty, and watches and jewelry. The study, analyzing 58 top luxury houses, reveals trends in 3,102 product launches, 2,361 communication campaigns, and 463 retail activations throughout 2023. Notably, fashion and leather goods led with 41% of brand activations, while the perfume and cosmetics sector saw a 133% increase in immersive experiences. The report also highlights the strategic pivot toward mid-level influencers, who are gaining traction over their mega and VIP counterparts, reflecting a shift towards more genuine and effective engagement strategies in luxury branding. #myluxurymarketingclass #luxury #china

How Social Media & Daigou Are Shaping the Luxury Goods Market 15% of luxury goods consumption in China comes from Daigous, with cosmetics from top international brands accounting for more than half, followed by luxury bags, watches, and jewellery. The word Daigou in Chinese can be broken into 代购, Dai = to replace, and Gou = to buy, simply explaining that Daigou is Chinese for “buying on behalf of others”. In interpretation, it refers to the informal transborder market in which individuals buy products abroad to resell them in China for a profit. Initially, Diagou (also understood as overseas personal shopper) was used to refer to Chinese people who were living overseas and who were locally buying goods they sent by postal services to Chinese people in mainland China and often as a favour to a friend or relative. Read our latest article on the link below: https://lnkd.in/gtYB9gN7