As a hub for contemporary culture, SXSW provides valuable insights into emerging trends for marketers, advertisers, and brands looking to stay at the forefront of innovation. This year, Elayna Tekle, Executive Director of Communications Planning at OMD U.S., attended SXSW to learn significant trends and critical lessons for brands and marketers. In her report "SXSW: A Fusion of Tech, Culture, and the People Driving it Forward," Elayna explores key themes pertaining to bravery, human connection, and inter-industry connection - key drivers of innovation and success, especially in healthcare. According to Elayna, "It's important for brands to be brave and not shy away from AI. Instead, let's leverage it [AI] to unlock better connections with our audience and explore new ways to adopt technology that facilitates progress in healthcare. It's all about paying attention to cultural signals early on and leaning into inter-industry learnings and partnerships." For more takeaways and actionable insights from this year's SXSW conference, read Elayna's full article: https://lnkd.in/emGDQFNj #OMD #SXSW #Healthcare #Innovation
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Today, we’re proud to release our newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Read the press release: https://lnkd.in/gqyUXbak Download the white paper: https://hubs.ly/Q02rvtBy0 Thank you to our industry participants and academics who provided valuable insights: Alison Ciccione, McDonald's Mark A Prince Jr, dentsu Dr. Marcus Collins, University of Michigan Michael Roca, Omnicom Media Group Sheryl Daija, WeAreBRIDGE Kana Schmidt, Bayer MJ DePalma, Microsoft Advertising Thomaï Serdari, New York University Andrea Fischer, Bayer Consumer Health Natalie Shyu, dentsu Lashawnda Goffin, Colossus SSP Esther Uduehi, University of Washington Maria Vilchez Lowrey, Direct Digital Holdings Mark D. Walker, Direct Digital Holdings Caleb Pearson, McDonald's Arnetta Whiteside, Publicis Media #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
directdigitalholdings.com
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I'm super excited about this new whitepaper. Please have a look and download if you want to market to Gen Zer's and learn more about the tipping point of multicultural influence in advertising.
Today, we’re proud to release our newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Read the press release: https://lnkd.in/gqyUXbak Download the white paper: https://hubs.ly/Q02rvtBy0 Thank you to our industry participants and academics who provided valuable insights: Alison Ciccione, McDonald's Mark A Prince Jr, dentsu Dr. Marcus Collins, University of Michigan Michael Roca, Omnicom Media Group Sheryl Daija, WeAreBRIDGE Kana Schmidt, Bayer MJ DePalma, Microsoft Advertising Thomaï Serdari, New York University Andrea Fischer, Bayer Consumer Health Natalie Shyu, dentsu Lashawnda Goffin, Colossus SSP Esther Uduehi, University of Washington Maria Vilchez Lowrey, Direct Digital Holdings Mark D. Walker, Direct Digital Holdings Caleb Pearson, McDonald's Arnetta Whiteside, Publicis Media #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
directdigitalholdings.com
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Big announcement time Its taken two years in the thinking, and one year in the making, but we are finally at the point where we are ready to lunch the Arts and Culture Health Check. Flying Geese have developed a series of Standards that enable arts, heritage and culture organisations develop better practice in Audience Development. The Arts and Culture Health Check is an online assessment tool that enables organisations to understand how they fare against these Standards. Organisations can now understand their current audience development strengths and areas for growth; get bespoke success criteria specially tailored to their organisation to take their practice to the next level and save time and stress when reporting to funders. Following the Pandemic and cost-of-living crisis, many organisations leapt into action to monitor how audiences were changing. But there wasn’t anything that tracked and monitored how organisations were changing too – how successful they have been in responding to their ever changing world and what this means for improved efficiency and resilience of the cultural sector as a whole. Until now. Developed by Flying Geese, the Arts and Culture Standards and online Health Check assessment is a free of charge framework and online tool which helps organisations benchmark over 7 stands of audience development. Each strand covers key skills such as market research, strategic planning, response to audience needs and audience focused culture. Find out more here: https://lnkd.in/eEw-j4pr
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As global markets continue to evolve, cultural intelligence will only grow in importance. 💗 In an increasingly interconnected world, consumers demand brands that understand and respect their cultural identities. Companies that prioritise and invest in cultural intelligence will gain a competitive edge, as they create meaningful connections and build strong brand loyalty among diverse audiences. 💪 Read more of this blog here... https://lnkd.in/eSjZETnW #ConvergeXConnections #CXODinners #VirtualRoundtables #GoToMarketExperts #FutureTrends #CulturalIntelligence #Blog
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Today, Direct Digital Holdings released their newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Download the white paper: https://hubs.ly/Q02rvt490 Read the press release: https://hubs.ly/Q02rvMBR0 #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisings
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
orange142.com
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Ready to crack the code? Gen Z consumers are reshaping the marketing landscape, and our team is dedicated to evolving with the landscape. Check out our latest research, below. #genz #advertising #brandmarketing #marketingresearch
Today, Direct Digital Holdings released their newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Download the white paper: https://hubs.ly/Q02rvt490 Read the press release: https://hubs.ly/Q02rvMBR0 #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisings
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
orange142.com
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Today, Direct Digital Holdings releases their newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Download the case study: https://hubs.ly/Q02rvwC00 Read the press release: https://hubs.ly/Q02rvrJW0 #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
huddledmasses.com
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I've touched down (what do you say if you've arrived by 🚅 train!?) at Cannes Lions International Festival of Creativity & am looking forward to a packed few days as we showcase new research at Cannes' first ever festival with a creator marketing focus. If you're keen to connect with me or anyone at Billion Dollar Boy - we'd be delighted to share more - drop me a note! NEW RESEARCH - 📺 Creators & Branded Entertainment - Learnings from world leading entertainment businesses & creators about the future of branded entertainment - linear, streaming, social. With Mr Beast signing to Amazon Prime Video is now the time for convergence? - 😎 The Return of Ambassadors - New research showcasing how brands, creators, and consumers are embracing ambassador programs once more. PANELS & ROUND TABLES - #Muse - How generative AI is disrupting the creator economy - told through extensive research of 6,000 consumers, marketers, creators & cases with #Versace #Loewe #Xiaomi and more. - #RepresentMe - The importance of representation in advertising for all women - brought to life in partnership with WACL (Women in Advertising & Communications Leadership ). With incredible stories, recommendations, and learnings from WACL research & our fantastic RepresentMe cast. - #FiveTwoNine - The business of creator entrepreneurs. Findings from our team's pioneering work on the business of being a creator, and the benefit of proximity / providing value back to those at the heart of our industry. ON THE AGENDA TODAY - 8:30am-10: Microsoft Beach House panel - Championing Women in AI: Panelists: Mascha Driessen, Regional Vice President Continental Europe at Microsoft; Irina Raicu, PhD, AI Leader at Microsoft; Atva van Zanten, CEO at Mindshare Netherlands; Merisa Heu-Weller, General Manager, Innovation + Society at Microsoft, Becky Owen, CMO at Billion Dollar Boy - 10:00 - 12:00: Pinterest Beach - WACL x Pinterest presents #RepresentMe: VIP Breakfast and panels. Becky Owen is kicking off the session with Nishma Patel Robb 🪩⚡️ from WACL (Women in Advertising & Communications Leadership ) and Chloe Davies, Founder & CEO, It Takes A Village Collective. Followed by new research & discussions on how we can all take action. #Cannes #Panels #Learnings #Research
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This study is well worth a read and a download from Dirk Herbert and the dentsu strategy/insights team. Strategically on-point, thoughtfully curated and an enlightened POV on how to future proof brands for the marketing landscape we are all navigating... #brandstrategy #brandinsight #techmarketing
What do 30,000 global consumers and 20 future-forward experts tell us about the next decade? Yesterday we launched dentsu's Consumer Vision 2035, a provocative look 10 years into the future. The new global report explores the future of technology, culture, consumers, and brands - and is a must-read for marketers wanting to prepare and differentiate in an AI-filtered and culturally-reshaped reality that is just around the corner. Huge thanks and congratulations to the teams who both contributed to the report and its successful global launch. Special shout-out to Jack B. for his tireless dedication to CV 2035. #OneDentsu #InnovatingToImpact Check it out here:
Consumer Vision 2035 - Consumer Vision 2035
insight.dentsu.com
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Today, Direct Digital Holdings released their newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Download the whitepaper: https://hubs.ly/Q02rvl7l0 Read the press release: https://hubs.ly/Q02rvH-c0 #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing — Colossus SSP
colossusmediassp.com
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