Omnicom Media Group

The finalists for Givsly’s 2025 Impact Awards have been announced, and Omnicom Media Group has been selected for the Resourceful Responsibility category in honor of our responsibility-driven activations and partnerships. OMG has partnered with Givsly to facilitate many events, including our recent campaigns, OMGlympics and Movember, emphasizing OMG’s commitment to driving impact in the community. Please consider voting for Omnicom Media Group and Omnicom Group, as well as our committed Diversity, Equity + Inclusion team members, Sara Porritt and Jenise Ogle, who are helping to drive these positive changes in their day-to-day lives. Voting closes on November 6th, 2024. Cast your vote and help shape the future of responsible marketing: https://lnkd.in/eXyW8dii

On October 17, OMG and its agencies joined GLAAD in wearing purple for Spirit Day to raise awareness about the bullying faced by LGBTQ youth. Let’s continue standing against bullying, amplifying LGBTQ voices and stories, and fostering a safe environment where everyone can be their authentic selves. #SpiritDay #OneOMG

Omnicom Media Group outperformed the industry at the 2024 Campaign UK Media Week Awards, closing the evening with 35 trophies across OMD Worldwide, PHD, Hearts & Science, and MG OMD.   Highlights include MG OMD winning Media Agency of the Year and the Grand Prix for their NHS Blood & Transplant campaign. OMD Worldwide, PHD, and Hearts & Science also delivered standout performances, marking a year of excellence for OMG agencies. Read the full story: https://lnkd.in/gXrhCFQT   #OneOMG #MediaWeekAwardsUK

We had an incredible discussion about harnessing the power of #CTV & #commercemedia advertising today at Advertising Week New York! Huge thank you to our amazing panelists for sharing your insights and expertise. Megan Pagliuca Omnicom Media Group, Mike Petrella United Airlines, Miles Fisher Roku, Nicole Scaglione PubMatic #AWNewYork24

Creators 🤝 commerce! Excited to team up with Snap Inc. and represent Creo next week during Advertising Week next Wednesday afternoon. Reach out if you're going to be in attendance. #creatorcommerce #creatoreconomy #influencermarketing #brandbuilding

Day 1 at CIMM Summit is off and running and Ampersand is proud to sponsor such a great collection of minds and conversations.The conversation this morning centered around navigating fragmentation really boiled down to the power of transparency in partnership. As Justin Rosen put it: "Focus on what you bring to the table and go run with it. Ampersand knows TV data best, and our clients know their first-party data best. Establishing that understanding allows us to focus on what we both know and build something that works for everyone." Thank you to Matt Miller and Mariel Estrada for bringing such candor and insight to the panel. And as always thank you Tameka Kee and Coalition for Innovative Media Measurement (CIMM) for hosting us! #MovingTVForward #CIMMSummit #Fragmentation

Joining us for Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, were industry leaders Joann Wolferman and Matthew Devitt from Nielsen, along with Adam Gitlin from Annalect! In a thought-provoking session moderated by Amazon Web Services (AWS)’ Adam Solomon, our panelists delved into the transformative potential of data clean rooms in enabling actionable planning and measurement for brand marketers. They discussed how these secure environments allow brands to collaborate and analyze data without compromising privacy, empowering marketers to make data-driven decisions with confidence. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Nielsen #Annalect

Wrapping its Advertising Week news series examining system issues impacting media investment, Omnicom Media Group shared new research revealing five consumer data-sharing types and launched a new privacy playbook from its TRKKN Google marketing and cloud consultancy that offers a roadmap for marketers in a changing privacy landscape. Read More: https://bit.ly/484h6oe #AWNewYork24 #BeOMG

OMG agencies have achieved significant success with multiple victories at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards. MG OMD received Gold, Silver, and Bronze awards for its work with clients Specsavers, the UK Government Communication Service, and LNER.  OMD Worldwide earned Silver for its work with McDonald's’s. PHD’s Diageo and HSBC teams were credited with Gold and Bronze, respectively. Additionally, Diageo's Guinness campaign from AMV BBDO, supported by PHD was honored with the special President’s Prize for Next Generation Brand Building. These prestigious awards, held every two years, celebrate and showcase agencies, media publishers, and advertisers worldwide who successfully demonstrate the effectiveness of their communications efforts. Our success underscores our commitment to excellence and dedication in the industry. Congratulations to the MG OMD, OMD, and PHD teams, along with our incredible clients and partners! Read more: https://lnkd.in/enZzFAH8 #BeOMG #IPAEffectivenessAwards

Omnicom Media Group continues its Advertising Week news series focusing on systemic issues impacting media investment with a behind-the-scenes look at its AI Buying Agents standardization initiative that aims to ensure advertiser interests are part of the algorithm. Read More: https://bit.ly/4dy2uOU #AWNewYork24 #BeOMG #AI