Today I came across some online stores with huge storewide sale. To my surprise, they only advertised the sale on homepage. Here's the thing: what if a visitor lands on a specific collection or product page? How would they know your store is offering good discounts? 🤷♀️ This is an enormous missed opportunity. My rule of thumb to maximize sales and capture every shopper's attention: Highlight sale everywhere on website. We normally use hero banners for category pages, strikethrough prices and sale tags -- you can also try what ever suits your brand: top bar, popup, bubble… Sale season is on now, and consumers have so many options. Make sure your sale is un-missable. #bfcm #ecommercemarketing

Not only are shoppers starting their trips without a particular brand in mind, but their in-store experience directly impacts their purchase decisions. In a recent consumer survey, Inmar found that 69% of shoppers recall seeing in-store product advertisements. But, more importantly, those impressions led to browsing and buying. Of the shoppers who recalled seeing an in-store advertisement from a brand or retailer, 69% browsed the featured product, and 61% purchased the product. Purchase decisions are made when the shopper, your product, and your in-store ad are in the right place at the right time. Therefore, reaching shoppers with the right message at the key decision-making point is crucial. Contact us today to discover how our expert retail marketing solutions can put your brand in the spotlight exactly when it counts. Email us at info@zapop.com to get started. #ZaPOP #RetailMarketing

Online and offline universe overlap/infiltrate? Growing on-line channel obviously consume offline. That likely happens across all categories. Some more, some less. Recently I have seen an interesting direct transfer of the massive online resource data into the offline world. Consumer opinions about every product coming from the online environment are displayed on the price tags of the offline stores. Some positive, some displaying large number of opinions, some less popular or less positive - yet giving a meaningful knowledge for the consumer who is just about to purchase a product! If this popularizes it will generate massive impact on the producers to put even more efforts and attention to consumer reviews and fight for every ⭐ But... is that a risk or opportunity for the offline store? Is this transparency beneficial? Will it impact on the listing decisions... or would algorithm decide about offline listing? BTW - Thanks Stanisław Grabowski for your inspiration! #instore #online #stores #retail #crossinguniverses #inspiration #pitupitu #podróżekształcą #travellingacrosstheworld

Top brands that are being *arbitraged by Reddit (UK) within Google search results; 🏠 Rightmove - 11.1m p/m av. pos 8 💰 CeX Webuy.com - 3.35m p/m av. pos 7 🤖 Roblox - 2.74m p/m av. pos 4 🕹️ Twitch - 2.24m p/m av. pos 3 🛒 Aldi UK - 2.24m p/m av. pos 8 📎 Office 365 Microsoft - 1.83m p/m av. pos 8 📺 Now TV - 673k p/m av. pos 7 ☕ Starbucks - 550k p/m av. pos 8 📱 giffgaff - 550k p/m av. pos 5 🚘 webuyanycar - 368k p/m av. pos 8 *A Reddit URL is appearing within the top 8 results for their brand name. It's fair to assume a percentage of users who intended to navigate to that brand, were interrupted on their journey by a Reddit URL. These brands have an opportunity and reputational interest to engage with this community (authentically). Data via Semrush (Mobile data - March '24).

A significant amount of in-store purchases are influenced by online research, highlighting the crucial role of an online presence. Consumers often seek information online before buying in-store, underscoring the interconnection between digital and physical shopping experiences. #ukretail #grozeo #uklaunch #grozeouk #retailers

Temu has spent tens of millions of dollars in this years Super bowl. But it seems it is more from anxiety as the sales and customer figures for the first time from Dec 23 and Jan 24 started showing a negative trend against a growing US Retail market. Temu opted to spend tens of millions of USD on Super Bowl ads once again, encouraging more Americans to “shop like billionaires” and hope these efforts extend beyond a one-time occurrence. Temu sales dropped by 12.5% month-on-month in December 2023 and by 4.8% in January, representing a significant decline from the Chinese e-commerce app’s growth of over 50% in mid-2023. The overall increase in US retail sales in December up 5% paints a stark picture. Next few months will determine if Temu can stop this slide or not #temu #superbowl #ecommerce #advertising

💰 If you have physical stores, use local inventory ads to showcase products available at nearby locations. Local inventory ads connect online and offline shopping experiences, making it convenient for users to find products in nearby stores, potentially driving both online and in-store sales. ☑️ Contact us here: https://lnkd.in/g8VQyvdR #DigitalGrowth #BusinessSuccess #CaalanoDigital #SocialMediaAdvertising #SmallBusinessSuccess

Physical retail media is so difficult for retailers to execute that often it is understandably put on the back burner. 🤬 Yet the vast majority of sales, and consumers decisions are made at shelf edge. Making in-store, physical retail media easy to deploy makes use of a retailers assets that are already in place and ready to commercialize. 🏪 The issue is it's incredibly complicated and can't be done effectively on spreadsheets. Give me a shout if you can to discuss a better way. 👋

“Livestream shopping isn’t just a trend; it’s a retail revolution.” Did you know we have the expertise to help brands and retailers looking to capitalise on the livestream shopping phenomenon? According to Coresight Research, social commerce has grown into a $512 billion market. If you’re keen to find out more about livestream shopping, this is an interesting read via PRWeek UK or why not contact our team for further insight?   https://lnkd.in/eHZCQEus #retail #livestreamshopping #socialcommerce #socialshopping #socialmediamarketing #livevideocontent #livestreaming

What is the value of the .store domain name used by NBA teams? How to register without information The .store domain name is a new top-level domain name, which means: store, shop, mall. It is very suitable for brands and malls to develop online businesses. The store domain name has gradually become one of the hottest new top-level domain name suffixes in the field of e-commerce, and is a well-known global brand. and small and medium-sized e-commerce companies are increasingly enabling store domain names. Of course, the .store domain name has no restrictions, so it is suitable for all walks of life. https://lnkd.in/gg2f8AZs