Paul DeJarnatt’s Post

Programmatic Advertising is beating nicely! Do you know that programmatic ad spend is expected to touch a whopping $147 billion by 2024 (Statista)? Programmatic advertising is not only changing the way ads are bought, it is also promoting the industry’s growth and innovation in spite of many challenges. Moreover, this has become the most favoured option for companies. I have worked in this dynamic industry and I can attest to how programmatic advertising has enabled businesses to leverage on their investments return on investment (ROI) like never before while at the same time extending audience reach. In my opinion, companies should bear in mind certain things before they decide on programmatic advertising. Tips for Buyers: ↗ Monitor Campaigns: Keep up with real-time performance metrics that enable agility. ↗ Trustworthy Partners: Ensure transparency and fight fraud within supply chain networks. Companies employing these strategies can remain competitive as well as setting new benchmarks for effective marketing. If you haven’t tried programmatic advertising yet, it's time to embrace this trend. You never know it could be the last straw which can break the camel’s back. P.S. What’s your say? Let me know in the comments. #ProgrammaticAdvertising #DigitalMarketing #Innovation #Advertising

Supply path optimization needs optimizing. The umbrella term for programmatic ad-buying upkeep has been around for more than a half-dozen years. In that time, SPO has increased in importance. Programmatic reselling has become more rife, ad tech has become more commoditized, and last year’s MFA mania called into question how much insight – not to mention control – brands actually have over where their ads appear. Naturally then, as the programmatic marketplace evolves, so do advertisers’ methods of managing that supply chain. In this piece by Tim Peterson, we speak to Anthony Scarola of VaynerMedia.

After years of continuing media fragmentation, media planners’ need for visibility into what’s driving the advertising marketplace has only grown. We believe our own Alberto Leyes said it best: “Long gone are the days when top content was reserved for direct-sold inventory.” 🌐 Media professionals needed a better way, so Guideline delivered an objective and strategically comprehensive view into the diverse advertising landscape in the form of our Programmatic Marketplace Insights ... https://hubs.la/Q031z-7M0 #MediaPlanning #GuidelinePlanning #MediaPost #commentary #MediaPlanningPlatform #MediaBuyingMarketplace

In the span of just 12 years, the landscape of digital transactions has undergone a seismic shift. US Programmatic display and video advertising, which once accounted for less than 10% of all digital transactions, now represent over 90% as of December 2023, according to Insider Intelligence. The programmatic revolution in DOOH is well underway, offering new opportunities for growth, innovation, and sustainability. By embracing data-driven strategies and integrating DOOH into omni-channel campaigns, advertisers can unlock significant value and drive more effective, impactful advertising in the digital age.

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to a new study. #mediaplanning #mediabuying

Video format for programmatic advertising is becoming evermore prominent. We put together a quick guide on starting to use video assets in your advertising. Read more 👇 : https://lnkd.in/dpbmwfTm #programmatic #video #advertising #marketing #displayads

Programmatic advertising is booming, set to capture over 90% of display ad dollars this year! 😦 Among its many facets, PMP (private marketplace) advertising stands out, even though it's just a fraction of the programmatic ecosystem. Think of it as an exclusive art auction fostering trust and value. PMP advertising creates a controlled and transparent marketplace where advertisers and publishers engage in beneficial transactions, transforming digital advertising into a masterpiece of precision 🚀 While PMP advertising comes with its challenges, it represents a shift toward a more transparent, controlled, and beneficial ecosystem. 🌟 Advertisers and publishers harnessing PMP unlock new avenues for precise targeting and premium inventory, fostering deeper trust, collaboration, and innovation in the dynamic digital advertising landscape. ➡ Dive deeper into this topic on our blog: https://lnkd.in/evka4FQr #ProgrammaticAdvertising #PMPAdvertising #DigitalMarketing #AdvertisingInnovation #TransparencyInAds #AdTech #MarketingStrategies #DigitalAdvertising

Transforming Programmatic Advertising in 2025: Aroscop’s Perspective!! The programmatic advertising landscape is evolving faster than ever. From groundbreaking innovations to shifting consumer behaviors, staying ahead is the key to success. 🚀 Discover how Aroscop is leading the charge, empowering brands with hyperlocal strategies that drive real results. Read the full article now and stay ahead in 2025: https://lnkd.in/gV5Qf4xg #ProgrammaticAdvertising #DigitalMarketing #AroscopInsights #AdTech #MarketingTrends2025 #HyperlocalCampaigns #AdvertisingInnovation #ConsumerEngagement #MarketingStrategy #EmergingTrends #ZeroWasteAdvertising

Programmatic Ads Get Smarter, More Transparent, and Closer to Consumers The ANA’s (Association of National Advertisers) 2024 Programmatic Transparency Benchmark Study reveals improved efficiency in programmatic advertising, with more ad spend reaching consumers. This progress stems from increased use of private marketplace deals, CTV, and log-level data, enhancing transparency and campaign optimization. Source MarketingDive:

As programmatic advertising ad exchanges remain an essential part of the ecosystem, They drive efficiency, reach and revenue for both advertisers and publishers, as both sides of the advertising chain work ever more closely together. In our latest blog, we break down the true value of Ad Exchanges, looking at their advantages, the importance of human expertise and how they're set to be a game-changer for the industry. Give it a read: https://lnkd.in/dkPF4avW #adexchanges #blogs #limelight #efficiency #advertisers #publishers #adtech #marketing #programmaticadvertising