Phoenix Marketing, Inc.’s Post

When presenting to clients or prospects, things do not always go to plan! Typically, you can expect your laptop to start an unwanted update, the demo environment to have some issues, or something to go wrong with the Wi-Fi or internet connection. It also seems that mother nature can throw a spanner in the works! At this presentation for a food & beverage manufacturer, wild weather kept some attendees from making the session. The main event, however, was this tree! The strong winds brought the tree down - narrowly missing the building we were in. For the sales and pre-sales folks...share some stories of what has derailed your best efforts... #sales #presales #ITservices #manufacturing #softwaresolutuions

“But no one wants to see me”. Was in the pub Friday night and was chatting to a mate. His dad owns a fabrication company and his dad asked him to get out and generate new business. Simple! Except, the son has found out that buyers just don’t want to see a sales rep. Does this surprise you? It shouldn’t, but, perhaps this is happening to you or your sales team? Let’s me say it once again, the game has changed….how many times do you need to hear it. You have to be educating the silent buyer with your content and messaging. 🔸 Let them know through your content that you understand their needs and the problems they face daily. 🔸 Let them know you help people just like them. 🔸 Let them answer all the redundant questions….so when they call you they are more than ready to have that sales conversation you tried to have much earlier. The summary was the two realities: 💡The generational shift in buying and selling is catching many out and it carries a huge risk. & 💡 Sellers are selling how they like to sell with little regard to how their buyers want to buy. * I should point out this picture is a beer tasting event I attended a few weeks ago & not my Friday night. #b2bsales #salessuccess #salestips

Who said tequila and vodka don't mix well? 🍸 Check out the new episode of Sales & Cocktails by Saleboat to learn about how your lead generation activities and deal cycle data can be better organized. 📞 💻 #sdr #ae

This is the most fun I've had filming content! Thanks for letting me crash the party Saleboat and Joshua Bailey 🦕⛵️ Give this episode of Sales & Cocktails a watch to learn how you can better organize your cold call activities and deal cycle data 📞 💻 And at the very least, learn how you can get hammered by 10 am with one little drink.... 👀 #sales

Product Connections - A WIS International Company Enhancing the Retail Experience at Giant Food! Excited to share the ongoing success of our sampling opportunities for vendors at Giant Food. Our efforts are translating into remarkable results: • An average of 747% sales increase during event weeks. • 70% of shoppers report being more inclined to purchase after sampling. • 60% of customers express a desire for in-store demonstrations. • An 11-week average acceleration in product trials. Our collaboration with Giant Food is creating impactful moments of customer engagement and helping brands to stand out in the bustling market. If you’re looking to boost your product’s sales and visibility, let’s talk about how we can position your brand for success in Giant Food stores. #BrandExposure #SalesAcceleration #ProductSampling #RetailMarketing #CPG #ProductVisibility #groceryretail #foodandbeverage #snacks

Hey #presales, we've all stressed about what to demo in our next big meeting, right? With so much to offer, it's easy to fall into a trap of showing too much. Here's a tip from Eric Mizell that's always stuck with me. 👉 To help you narrow it down, think of effective demos as cooking shows: 1️⃣ Show the final dish (where you're headed) 🍲 2️⃣ Highlight 2-3 key ingredients (what makes you stand out) 🥘🌟 3️⃣ Reveal the final dish again (remind them of the destination) 🍽️ Let me know your reaction. Agree or disagree? 🤔 #demotips #salesengineering

In sales, especially Catering Sales, it’s more than just your offerings, or your prices, but you have to sell yourself and your brand. From your first engagement with a client, YOU are the face of your organization. The way you speak and present yourself will often be a deciding factor. I deal with a lot of companies and engaged couples and building report and relationships is something I spend a lot of time on. Often these are big decisions being made and they need to know who they are working with and know they are going to be taken care of. I was doing a wedding sales tour recently and near the end, I mentioned “I know you’re talking to other options” and the gentleman cut me off and said “No! After speaking with you, we’ve made the decision this is where we want to be. We trust you.” I don’t bring this up to brag, but as a reminder that YOU can be the difference between a win or a loss, and the potential of reoccurring revenue. Also, if you’re not doing post event surveys, you’re missing out on a critical step for you and your company’s growth! #catering #sales #blountthoughts #passion #trust #relationships

Great Collaboration with influencers from our different business units...Looking forward to implement the proposed improvements.. #pragmatic #enterpriseassetmanagement #thoughtleadership #continuousimprovement

I’ve said it before and I’ll say it again.. don’t let your Sales and Marketing teams be caught out by the dreaded ‘Summer Slump’ 🌞 So many businesses reduce prospecting and marketing efforts during the summer, assuming the relevant people aren’t in the office.. here’s why you should stay ahead and keep prospecting: ⚡ Prospecting emails, like all marketing efforts, have long-term effects. If your competitors are cutting back, ramping up your efforts in the summer can not only boost leads and deals but also give you an edge over the competition. ⚡ Continuously filling the top of your funnel sets the stage for both immediate and future success. Halting prospecting or marketing activities can negatively impact your performance for the rest of the year. 👇 Download a copy of our Summer Sales survival guide for the best tips to keep your sales pipeline full

Are your virtual events failing to attract the desired attendance and engagement rates? Check out the recent success we had with a virtual whiskey tasting. Initially planned for 25 prospects, we had to cap the event at 75 due to overwhelming interest. The attendees were highly engaged and had a lot of interest in our host company's product. One attendee even said, 'I never attend demos, but offering whiskey made it impossible to say no! What a great event!' Ready to achieve the same success? Click the link below to learn how Acquire Virtual Event services can help you increase attendance and engagement with clients and prospects! https://lnkd.in/gwnxhwG3 #virtualevents #virtualevent #corporateevents #salesandmarketing #salessuccess