Primark’s Post

The biggest value creation that any artist can aspire to is leveraging their fandom to start a multi-million and potentially billion dollar brand. It's not easy, and many don't work out. But when the artist is able to pinpoint the values they stand for and create a brand out of it, the potential scale they can hit is beyond anything else their career has seen. Take Jay-Z. In 2006, Roederer’s Cristal was the Champagne brand for hip hop. Rappers featured it in their lyrics and and were seen drinking it in their videos. But Frédéric Rouzaud, Roederer’s MD, wasn't too stoked about the association. He said in an interview that ‘we can’t forbid people from buying it’. Jay Z soon issued a statement announcing a boycott of Cristal. In the same year, Jay Z releases the video for ‘Show me what you got’. In it, he’s seen refusing a bottle of Cristal. Then he’s brought a silver case: it’s opened, and inside is a bottle of Armand de Brignac in all its golden glory. Ace Of Spades is inscribed on it. It took Jay-Z close to a decade to entirely acquire ownership of Armand De Brignanc, but his rebranding and positioning of the bottle was integral in growing it to what it is today. It is a hyper luxury champagne that can retail for $65,000 at the top end. In 2021, he sold half of his stake to the world's most coveted luxury empire, LVMH for an undisclosed amount. This comes two years after Jay-Z helped facilitate a collaboration with LVMH for Rihanna, an artist managed by his agency Roc Nation. He's created an empire of luxury and become a confidante to the world's second richest man in the process. Maybe that dinner with Jay-Z is worth it. Jay-Z's story is just one. I'm going to showcase a few more, namely Dr Dre, P. Diddy, Rihanna, Selena Gomez, to show how musicians have created billions of dollars in value through their own brands. With Indian companies like House of X and artists like King and Zaeden starting their own journey, hopefully we can see similar trends growing inside the country. #musicindustry #musicbusiness #luxury #lvmh #aceofspades

Five reasons why the Met Gala is an exceptional experience... 🌹 Visual Theme - a clear direction. This year, "Sleeping Beauties: Reawakening Fashion," immortalised by the dress code, The Garden in Time”, inspired by a short story of the same name by JG Ballard. Brings the theatre to the party ⏲️ Building anticipation - who wore what, who's invited, what will the outtakes be...we LOVE it! 👯 Curated guest list - who is hosting, who is in, who is snubbed? It's a 'who's who' of glitterati. 👁️ The attention to detail - handbags, costume changes, we love seeing how guests interpret the theme. 😂 The Memes - what is more fun than the party on the night? Watching the memes unfold the following day. The Met Gala always breaks boundaries and we are already counting the days until next year. What are your takeaways? #metgala2024 #metgala #exceptionalexperiences #eventorganiser #eventmanagement #globalevents #metgalamemes #whoworewhat #eventdesign #creativethinking #fashionandevents #artevents

Ah, THE MET GALA, 2024!🎉 What lessons can be learned from this annual invitation only costume party described by many as frivolous, elitist and over the top? Well here are a few: >CONFIDENCE AT ANY AGE - At 27 years old, Zendaya owns every room she enters. Just look. >PERCEPTION ISNT ALWAYS REALITY- 2 years ago while waiting to board a flight from NYC to Rome, a familiar face wearing a chic floral dress, trademark dark glasses and a warm smile scanned the empty seats around me then approached to ask politely if she could sit next to me. #annawintour -no devil, no prada- she was lovely. > ANYONE CAN HAVE A MISSTEP, ADDRESS IT QUICKLY Confusion over a clash between the gala theme, "Sleeping Beauties, reawakening fashion" AND the official dress code, "Garden of Time" caused a media uproar. Is it a #Disney theme? Is it a nod to #GrimmBrothers? What is it? Well, it was neither. Combined with an apology, Anna explained that it was meant to be a nod to florals and springtime. How could the leader at #vogue, a publishing organization with access to the best writers and editors anywhere, NOT catch this messaging mixup? It happens to everyone. Leaders apologize quickly, explain, move on. >IT'S OK TO HAVE FUN! Creative expression taps our joy center. Film, fashion, dance, music, art, comedy or any other form of creativity allows us to express ourselves joyfully which makes us better at our work. #leadership #metgala #fashion #thedevilwearsprada

Did you know a product launch also occurred during last night's Oscars? The Turkish brand Karaca recently appeared at the Academy Awards to showcase its "Red Carpet Collection" and make a strategic move in its global expansion strategy. The brand aims to establish itself as a household name in the world of luxury and popular culture, similar to Turkish designer Barlas Baylar of Hudson Furniture Inc.'s influence on American celebrity culture. This product placement at the Oscars is a pivotal moment for the brand, and it seeks to embed itself further into the global market. What do you think about Karaca's Oscars moment and international expansion efforts? #CulturalExpansion #Oscars2024 #MarketingStrategy #BrandPositioning #academyawards

As I read this article and how Audemars Piguet tapped into the potential of hip-hop industry , I couldn't help but ponder how brands aren’t exploring the ever-growing wave of afrobeats and amapiano and its influence beyond the music industry. With the globalisation and streaming of music, African artists have become a significant cultural reference point. These music genres exude an energy that is authentic and an unapologetic celebration of African culture. They reflect the rich heritage and creative spirit of the continent. How can luxury brands leverage this movement? For such collaborations to be successful, there would need to be a genuine understanding of cultural nuances, respect for diversity, and a willingness to authentically engage with the community. The synergy between luxury brands and these 2 music genres could open doors to unexplored territories, forging stronger emotional connections with consumers worldwide. Let's ignite a conversation! What are your thoughts on the synergy of these giants? 🎶 #musicindustry #luxury #luxurybrand #afrobeats #amapiano #fashion #marketing #businessoffashion

In 2004, François-Henry Bennahmias — then managing director of Audemars Piguet North America — sent his Swiss employers some pictures from the New York social scene. Stars of hip-hop and rap were captured rubbing shoulders with the old-world power players (mostly wealthy white men) who had long been the target audience for top-end timepieces. At the time, Audemars Piguet was a well-thought-of but middling Swiss watch company. The pictures, Bennahmias thought, showed how rapidly hip-hop and rap were gaining recognition in the cultural mainstream and among established elites — representing a transformative opportunity to elevate the company’s standing. His plan? First, a collaboration with Jay-Z, a recording artist whose burgeoning crossover success he saw as being at the vanguard of what culture was about to become. In the conservative, insular world of Swiss watchmaking, there was no road map for such a deal. But Bennahmias managed to convince his bosses, and in 2005, Audemars Piguet introduced the Royal Oak Offshore Jay-Z 10th Anniversary Limited Edition — 100 top-end watches co-designed with the artist. The watch sold out in six weeks — considered a lightning success in an era pre-dating social media. Read more on how high-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. #LuxuryFashion #LuxuryWatches

As we all spend so much time selecting, preparing, merchandising, and finally presenting at XXX number of trade shows, it is essential to close with a bang, a boom, and a bing bang boom… Granted, very few of us have couture money, but we can always leverage a talented veteran or a local talent to leave everybody thinking, ‘WOW.’ Why not? P.S., it’s really time for trade shows to abandon booths and the aimless milling around. Instead, brands should be allocated stage time to present their brand story and the applicabke products. Why not? https://lnkd.in/gt6cRUFf

Question marketers, what do you consider when you choose models when placing ADs? Viyerrah Wagara raises valid points but I ask, do you preach to the converted or those you want to convert?

Traditional Brick & Mortar Clothing Retailers will be challenged to compete with their Online Custom Competitors leveraging technology for that custom fit, and style. A few takeaways: If we look at the for value chain comparison for each model based on cost, environment, customer convenience, and satisfaction. Brick & Mortar Costs Physical locations Lease costs Staffing Insurance Cleaning Security Predict product selection, sizes, and quantities required per location based on seasonal requirements 4 stock turns a year. Labour to stock, sell, and merchandise, handle fitting room clothing churn, and returns. Seasonal transition costs to modify store, and clear out prior season-ship back over stock, and landfill or donate outside market. The custom online retailer can operate from a low cost jurisdiction, and produce products based on actual sales streamlining the value chain. This is a game changer for the clothing industry! Check out MTailor below for your custom made clothing at great prices! And don’t forget to protect your package at porchpirates.ca #business #yyc #bespoke

Barbie is a popular brand and the IP rights attached with it are valuable. In this article, I decided to write about the interesting Barbie & Burberry legal battle. Feel free to check it out here: https://lnkd.in/e8SV9Urb #thelawlegal #trademark #ip