Protobrand’s Post

Last week, our CEO, Steve King, had an engaging discussion with Jeffrey W. from MARS Snacking on unlocking the key to consumer decision-making at Quirk's Chicago! Check out some of the key takeaways below as well as the full video for valuable insights here: https://lnkd.in/ee7rMRMw #quirkschicago #event #consumerdecisionmaking #insights

Quirk's Chicago is in 2 weeks, grab time with us now! 👉https://hubs.li/Q02p50SZ0 See why brands trust us to run their insights communities and gain the trusted partner you've been looking for. We can't wait to see you! #mrx #insightsCommunities #insights

Highlight's excited to be at Quirk's Media Dallas this Wednesday and Thursday! We're here to see what real-world experiences and challenges brands are facing in 2024. (We also heard a rumor about line dancing and cocktails? 🤠 🕺 ) Let's chat about your product research roadmap! Can in-context consumer testing support your innovation goals? Send Lukas Cartmell a DM or drop your booth number in the comments so we can stop by and say howdy 👋 #quirksdallas #quirksmedia #consumerinsights #marketresearch

Is the media era over and the 'Earnfluence Era' just beginning? Join us at #Influencer360 tomorrow as we delve into Earnfluence Energy and how the future of PR could lie in reclaiming the power of influencers, and cementing it into our 'earned offering' You can pick up tickets still using the PRWeek UK link below 👇 #Events #Keynote #PR #Influencer

🎥 Step inside the Phillips Buying Show! Hear what pet retailers have to say about attending these events, from discovering new trends to connecting with industry leaders. #PhillipsPet #PhillipsBuyingShow #PetRetailers #EventHighlights #PetIndustry

The MOST practical panel I've ever been on is coming back: → More profitable funnels → 5 min. each (no aimless monologuing) → No slides, all action I have my own thoughts, BUT to juice it... I interviewed a few friends whose brands you all love and know ;) See you next week.

As promised... some quick insights and excerpts from our Gen Z Reframed LIVE event panel. My favorite quote reflects the savviness of Gen Z to sniff out authenticity. Josh: "I hate the word influencer! The number of followers a person has doesn't matter; it's about how people engage. If I see someone posting about a brand, I will go to their page and look to see what type of content they typically post to make sure they're trustworthy." Read more: https://lnkd.in/eq-4NxrW #genzreframed #genz #marketing

Promoting your retail business is much different than it was 10 years ago. That was a big chunk of this episode of It's Out To Lunch Baton Rouge with Stephanie Riegel. Stephanie asked Fleurty Girl founder Lauren LeBlanc about their social media structure. Lauren says, "It' a lot of work. And as a retail store owner, it's a lot more work than it's ever been before... I thought I was going into the T-shirt business. Now I'm in broadcasting. Isn't that wild." Building out content for your digital platforms can seem daunting, we get it! Let us help you navigate the digital landscape. We can talk about your digital media goals and find ways to make it fit in your budget.

📢Marketers – You don’t want to miss this. Join us virtually on March 14 for a discussion on diversifying the marketing industry. Speaker Kweku TeAngelo Cargile Jr., executive director of The Brand Lab, will discuss the importance of representation in marketing and share insights reflected in The Brand Lab’s annual report. This discussion is part of our CR3 series, which focuses on the culture of racism, recovery and resilience. Register here: https://bit.ly/42FK9vq #uwmCR3 #UWMContinuingEd #MarketingDiversity #RepresentationMatters #InclusiveMarketing #IndustryInsights

Riding the viral wave! 🌊 Last week, we set a new record on Instagram, with our top-performing post racking up 32k likes and a whopping 413k views. Want to know more about the buzz? Dive into the details with this Boston Business Journal piece. #ThisisEndicott