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Going into a new market is not a simple plug and play Especially not in China, if you don’t deliberately craft your story one of two things will happen…. Either someone else will do it for you – your distributor or super fans OR you will get lost in the noise and your global message will fall flat From working with many brands big and small entering and operating in China Here are some important tips for getting your message right for Chinese audiences ✅ Do not dumb down your message to make it more memorable ✅ Do not be afraid to “geek out” Chinese consumers love the details of why a specific ingredient will solve a specific problem – Be specific! ✅ Localise your messaging – this does not mean lose your brand DNA. Highlight the message that will resonate most with your specific target audience ✅ Master document – nailing down your message for all partners, KOLs anyone you work with. This will maximise your investment by keeping a consistent message. The Chinese consumer buying western brands in sophisticated, they do their research and they are well informed – don’t under estimate them, do your homework as well! #china #beautybrands #chinamarket

🎯 Navigating the Complex China Social Media Landscape 📚   As businesses look to expand their reach in the Chinese market, understanding the unique communication funnel of owned social media platforms is crucial.   Our latest sharing provides a concise overview of the key players:   🌟 WeChat: The central hub of China's communication funnel, offering a comprehensive, closed-loop ecosystem for customer engagement. 📖 Zhihu: China's leading Q&A platform, catering to an influential user base of white-collar professionals and industry elites. 📣 Weibo: A dynamic open platform for official brand promotion, real-time customer discussions, and thought leadership amplification. 📺 Bilibili: China's vibrant video community, known for its high engagement, quality content curation, and focus on technical/niche topics.   By strategically leveraging these owned social media channels, you can optimize your reach, engagement, and success in the evolving Chinese digital landscape.   #ChinaSocialMedia #DigitalMarketing #B2BMarketing #SocialMediaStrategy

The Year of the Dragon is famed in China for being a year of prosperity and abundance, but the news might make you think otherwise. So how are you going to make a difference this year in China? Here are 5 things we’re focusing on at Emerging Comms: Start with strategy China is too big a market to treat as if it’s one type of customer. You wouldn’t do that in the UK, so why would you do it in a market that’s almost 40 times bigger? Understand who your customer is, what they really want from you, and how to reach them. These are the three legs of a stable strategy. Listen, and keep listening If you’ve been in the market for more than a couple of years, you need to make sure it still wants the same things from you. Local competition, economic pressures and just how sophisticated the Chinese consumer is becoming are all shifting the landscape. Tell brand stories Chinese consumers are human too. They react to stories and remember them, just like anyone else. This is what we make sure we do, more than anything else with our influencer campaigns. We tell stories that your best prospects want to hear, to make sense of all the noise in their lives. Respect Chinese channels Marketing on Weibo is still great if you want to reach Grandma, but there are new platforms springing up all the time and they all have their own “vibe”. Do you get annoyed by people posting their TikTok and Twitter content on LinkedIn? It’s the same thing in China. Some channels are all about selling, and some are dead against it. Know which is which and go all in on the best channel for your goals. Follow through. After all that effort, how are you going to handle your new audience and leads? Don’t just hand it off and expect someone local to deal with your whole China market. You need to keep watching the quality of sales service that your new Chinese customers get all the way up to and beyond the sale. You need to watch who’s buying, and if not, where are they going instead? Our most successful customers are the ones that take that information and feed it back to us so we can adapt our campaigns for each cycle. China is still such an untapped market for most western businesses. Will this year be the year you finally break through? #ChinaMarketing #yearofthedragon #marketing #brandstories

Chinese high-net-worth customers are often misunderstood, and marketing to them usually falls short! Did you happen to know? 🤔 There is a considerable shift in 'experiences' with reduced consumables spending. 🤔 Wealth is perceived not as financial capital but as experiential capital 🤔 More than 80% of HMW families are looking to send their children abroad from the age of 16 🤔 There are also over 500,000 expat Chinese in the UK – working professionals and families and over 170,000 students 🤔 HNW Chinese customers rely on customer reviews and testimonials whilst sourcing high-value purchases Yet, universities, property developers, retail, travel and hospitality brands are adopting the same marketing techniques to target, engage with and sell to HNW Chinese consumers as they did five years ago! If you want to find out how to use Chinese social media to target these HNW consumers, we are hosting an event on 2nd May in London. You will learn 💡 How to better understand these audiences 💡 How to plan winning social media campaigns 💡 How to deliver influencer campaigns that drive intent and sales To sign up, click the link below. ⬇ https://lnkd.in/eSW2_qEY If you have any questions, please feel free to let me know. See you there! 😁 Stan Chen Sophia Yu Stephen Pratley Rocky Chi Evonne Guan Emerging Comms #chinesesocialmedia #highnetworths #chineseconsumers #property #retail #education #travel

Attention brands and marketers - are you targeting the right consumer group? Meet the high-spending 'new Hongkongers', your next big opportunity! iClick's latest report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", unveils the digital behaviors and mindset of this influential segment. As more mainland Chinese make Hong Kong their new home, understanding their unique preferences is the key to unlocking your next big growth opportunity. Dive into the report and uncover: 🔍 How this group's usage of online platforms and digital payments has evolved since moving to the city 💬 The fascinating reasons behind their platform preferences, from top social media to go-to messaging apps 📱 The essential digital tools they rely on daily 💳 The key payment platforms they favor This is your chance to get the inside scoop and get ahead of the competition. Access the full report now: https://lnkd.in/gP7bWX2f #iClick #iCLK #iClickInsights #NewHongKongers #DigitalConsumerInsights #ChineseMedia #ChinaMarketing

🇨🇳📱 Dive into the Unrivaled World of Chinese Social Media & Internet Market 📈 China stands as the world's largest consumer of social media platforms, boasting a staggering 1.03 billion users! With projections indicating a further surge to 1.2 billion users by 2027, the Chinese digital landscape is truly unparalleled. The average user spends approximately 119 minutes daily engaging with diverse social media sites, fostering connections, and exploring content. Surprisingly, this falls just below the U.S. average of 136 minutes per day, showcasing the pervasive influence of Chinese platforms. Join the conversation and explore the boundless opportunities that await in the dynamic realm of Chinese social media and the internet market. Connect with us to navigate this vibrant landscape and propel your brand to new heights! 🚀 #ChineseSocialMedia #DigitalInnovation #MarketTrends #ChinaMarket

Marketing in China is uniquely challenging due to its vast size, evolving economy, and cultural nuances. As one of the world's largest and fastest-growing markets, opportunities abound for businesses seeking expansion. However, successful marketing requires a deep understanding of the market intricacies. This report explores the top key marketing strategies in China that brands should consider to reach their target audience effectively and succeed in this dynamic market. #marketing #digitalmarketingstrategy #chinamarketing #chinabusiness #chinesemarket #marketingstrategy #china #chinamarket

Our bespoke research uncovered that investing in Chinese social media presence is more cost-effective and provides continuous engagement to reach new customers. Simultaneously, brand events deepen customer relationships. When we asked those Chinese very HNVIs, under what circumstances would you start to learn about and consider purchasing a new brand? 62% were influenced by Chinese social media or KOLs, while 50% were influenced by being invited to attend brands’ events. #ChineseMarketing #ChineseSocialMedia #KOL #Xiaohongshu #WeChat #Weibo #ChineseCulture

Given the current landscape of increased interest rates and the significant number of high-net-worth Chinese students residing in the UK, we understand that targeting high-net-worth Chinese customers is a crucial focus for property developers, PBSAs and agents like you. I will be joined by Melody Yeh and Sophia Yu on Wednesday, 3rd July, at 14.00 at our offices in Holborn to show you how you can engage with and sell to High Net Worth Chinese customers. What you'll learn- 💡 How do the High Net worth Chinese search for property choices? 💡 What are the critical Chinese channels, and how can they be used at each marketing funnel stage? 💡 How can you create impactful campaigns that deliver results and drive leads and sales? 💡 How can you run successful influencer campaigns that will deliver results? If you are a property developer, PBSA, or Chinese sales agent, this event id for you. To sign up, please click on the link below ⬇ #propertydevelopers #PBSAs #landlords #chinesemarketing #chinesehighnetworths https://lnkd.in/eDR3RWFf

You’re not struggling, you just need a little guidance. 🌟 Taking your local Jamaican business digital doesn't have to be daunting. Start by creating a strong online presence and engaging with your audience through social media. 📲 Believe in the unique value your business brings. Dismiss any doubts and embrace the digital transformation. 🌐 Add your business to our directory for Free! Reach out to us at +18008768940 or email jamaicaroomsandtings@digiedg.com. Visit https://lnkd.in/ebeiy4Q4 for more info. Share or comment if you found this helpful! #JamaicanBusiness #DigitalTransformation #LocalSupport #supportlocalownedbusinesses, #jamaicaroomsandtings, #jamaicanownedbusinesses, #supportjamaica