Refinery29’s Post

📱 Let's continue to be responsible media consumers, seeking diverse perspectives and being mindful of the content we consume and share. Together, we can shape a more informed and media-literate society. 💡 Find out more at: mgiep.unesco.org #MediaLiteracy #ResponsibleConsumption #DigitalWellbeing

Rory Natkiel, Head of Strategy at Sid Lee, has written a post for Unofficial Partner Guest Blog about the how making individual female sports stars even more famous, can help drive the revenue growth of women's sports. Rory and Sid Lee felt so passionate about this premise, that they even commissioned Appinio to carry out some detailed research to learn more. For a summary of the research check out the UP blog post and to download the full The Fame Gap report click on the links in the comments below.

It's sports season, so we decided to look at sports-related publications with top  Altmetric Attention Scores and see if the themes reflect current societal issues. Read the latest Altmetric blog to find out! https://lnkd.in/dwwNhQ3P #Altmetric #ResearchPolicy #AltmetricAttentionScores

🚨 45% of girls quit sports by age 14... 🚨 🌟 Why It's Crucial: 🌟 Sports are more than just games; they're where future leaders are made. Yet, nearly half of young female athletes are leaving the field before the game really begins. 🏆 A Shocking Fact: 🏆 94% of women in C-suite roles were once athletes, proving the power of sports in shaping leaders. 📣 Understanding Needs: 📣 Girls thrive in environments with high standards and high support. They seek: 🤝Community & Friendships: A sense of belonging and connection. 📚Encouragement and Coaching, Not Fear: They want to be taught, not be yelled at. 🏆Healthy Competition: Competing for teammates to bring out the best in each other, not against them. ❤️Playing for Passion: Enjoying the game for its fun, learning, and the joy of growth and improvement, not out of fear of disappointing others. 🌈 Support a Female Athlete: 🌈 Encourage a girl in sports today. Show her that her efforts are valued, her growth is celebrated, and her passion is shared. 🎥 Watch & Share: 🎥 Discover how we can reverse this trend and keep girls in sports for the right reasons. Watch Now - Video in the Chat 💡 Join the Conversation: 💡 How can we create sports environments that fulfill girls' needs for community, learning, and positive reinforcement? Share your thoughts and let's make sports a foundation for lifelong leadership together.

As society reshapes beauty standards and media consumption habits, maintaining cultural relevance becomes essential for a brand's survival. Explore the dynamic interplay between media and culture in #RossEE Professor Dr. Marcus Collins’ insightful Forbes article. Uncover the pivotal lessons from Sports Illustrated struggle to adapt to evolving cultural norms, ultimately rescued by Minute Media. Read more. https://myumi.ch/ErPg5

📢 Everyone watches women’s sports and track has officially entered the chat. ATHLOS lit up NYC with a spectacular debut featuring: 🏃♀️ The fastest women in the world 💰The largest purse in women’s track history 🫰 A giveback structure that rewards athletes more than ever before 🎶 The kind of entertainment swagger that makes you wonder if any other race will ever compete The cheers from the stands, the effusive joy from the athletes, the energy at ATHLOS was electric. Every detail carefully considered to craft a marquee event that elevated women’s track in every way, proving that change is possible when you build with clarity, conviction, and the consumer at the forefront. My latest article for ADWEEK dives into the strategy, innovation, and cultural excellence ATHLOS is bringing to the world of women's track and how brands are partnering to elevate, celebrate, and accelerate the sport and the amazing athletes that run it. Alexis Ohanian Sr., Kayla Green, and the team at Seven Seven Six 7️⃣7️⃣6️⃣ are just getting started. Having a front row seat to the next big thing in women's sports should have every brand asking, how do I sign up? You can't be a game changer without changing the game, and ATHLOS is undeniably changing the game. So brands, what are you waiting for? Actions run faster than words. The time for action is now. On your mark, get set, LET'S GOOOO! 🔥 🔗 to article in the comments ⬇️

Have you heard about the latest game-changer in the world of sports media? Our friends at LUX are shaking things up with their “𝐂𝐡𝐚𝐧𝐠𝐞 𝐓𝐡𝐞 𝐀𝐧𝐠𝐥𝐞” campaign, and it’s seriously awesome. Female athletes are amazing, right? But too often, the media focuses more on their looks than their incredible skills. It's like tuning into a cooking show and only talking about the pots and pans. 💡 𝐓𝐡𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧: LUX, teaming up with Wunderman Thompson, decided enough was enough. They partnered with Volleyball SA and SABC to launch “𝐂𝐡𝐚𝐧𝐠𝐞 𝐓𝐡𝐞 𝐀𝐧𝐠𝐥𝐞” at the Durban Open. Here’s the twist – female players wore QR codes on areas that usually get awkward close-ups. Scan the code, and boom, you’re watching a powerful film urging broadcasters to focus on skills, not skin. 📊 𝐃𝐢𝐝 𝐘𝐨𝐮 𝐊𝐧𝐨𝐰? “2500 pictures objectifying women were reported at the 2021 Olympics.” Yikes! LUX’s film shines a light on this and features sportswomen saying, “Hey, let’s focus on our game, not our gear!” We can all make a difference by supporting this initiative. Let’s cheer for the talent, dedication, and hard work of female athletes. Because at the end of the day, it’s their skills that should be in the spotlight. 𝐒𝐨 𝐧𝐞𝐱𝐭 𝐭𝐢𝐦𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐚 𝐠𝐚𝐦𝐞, 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 – 𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲, 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐩𝐨𝐧𝐲𝐭𝐚𝐢𝐥. Let’s “Change The Angle” together! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨 𝐡𝐞𝐫𝐞: https://lnkd.in/dwYfbhWT #marketing #branding #advertising #creative #creativeads #creativity #creativespot #brand #campaign #latest #trending

Interesting read below!

Day 2 of the International News Media Association (INMA) Media Subscription Summit is over and I feel the urge to distill 3 key insights to take home with me 💡 1️⃣ Big News events are critical to boost your acquisition efforts and 2024 promises to have plenty of such events. Make sure to setup processes that allow your Marketing creatives and communications to go at the "Speed of News" ⚡ Sheryn Weiss 2️⃣ Break the Silos 🛢 --> Mobile-first storytelling requires cross-functional teams and the buy-in of the whole organisation 🏢 - In the words of Alexander Lydecker "we no longer have a Tech Department". 3️⃣ Local Newspapers are turbo-charging subscription growth for bundled offers 🔋 - 40% of readers want to support local journalism Dan C. Ann Poe and for news media groups such as Bonnier News and Schibsted they are the main driver to purchase a bundle subscription. In the next couple of days, we will write-up a blueprint for subscription growth based on all the learnings from these 2 days at #INMA and publish it on on Twipe's blog. Stay Tuned 🔮

I’m leaving the Women Leaders in Sports convention with huge inspiration and motivation! Lots of great reminders and advice from various speakers (more below) and a constant sense of support and collective ambition.  I’m looking forward to staying in touch with lots of new friends! Per the convention theme – I want to keep doing more so we reach a time when we are no longer counting how many women are “in the room” when decisions are being made.   Thank you to all of the speakers and moderators for giving their time, talent, and insights. Here are just a few of the many gems offered: 🎾 Molly Fletcher – don’t complacently wait at the baseline for the ball but get into the court 🏃🏻♀️ Jill Ellis - when facing a fork in the road “always choose bold” 🤷🏻♀️ Allison Barber. PhD - if you feel dismissed, sometimes it’s not actually about you at all 🌱 Gloria Nevarez - being seen and heard doesn’t have to mean banging the table, but can be as nuanced as subtly planting a seed for an idea to grow 🔎 Cindy DiPietrantonio – have a clear, focused vision but let the details be flexible 👀 Beth Goetz – to provide value, think short term, long term, and around corners 🤝 Andrea Ricketts-Preston – not everyone receives support the same way 👂 Beth Malafa – listen to understand ⚖️ Meredith Scerba – consider what the ‘all’ in “having it all” actually means to you 📸 Lo Myrick – focus is a limited yet renewable resource 📡 Charlie Baker NCAA – your transmitter is no where near as important as your receiver ⭐️ Valorie Burton, MAPP, MCC – how are others’ lives are better for crossing paths with you? 💕 Candace Campbell Jackson – why would anyone deprive themselves of your company? 👎 Bob Beaudine – three reasons you won’t reach a goal 1) you didn’t ask, 2) you asked the wrong person, 3) you were vague in your ask.   And my favourite line:   🚌 Julie Haddon – chase your vision like it’s the last bus of the night!   Big appreciation to all of the organizers and sponsors, and a special shout out to Loretta Lamar for encouraging me to just register already 😁