Rethink’s Post

It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts. We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns. Watch our conversation here: https://hubs.la/Q02tX_8y0

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

Pepsi and agency Alma's remarkable success with the 2021 "Better With Pepsi" campaign, there's a powerful lesson for all brands aiming to create an impact in today's competitive landscape. 🚀 The campaign's genius lay in redefining the norm – discovering Pepsi's logo hidden in unlikely places like crumpled burger wrappers and rum branding. This unconventional thinking turned heads, challenging the status quo and sparking curiosity. 💡🔍 As Pepsi chief marketing officer Todd Kaplan shared, the key is to evolve beyond the expected. While connecting with consumers over food occasions was a success, Pepsi leaped to explore new territories. By embracing creativity 🌈✨ and pushing boundaries, your brand can create a remarkable legacy that stands out in the crowd. 🌟🚀 #Branding #Pepsi #16x9VideoContentAgency #CreativeIdeas

Fresh new look. Same great taste. Even better #retailmedia. Just look at this best-in-class in-store activation for PepsiCo from our team at Morrisons Media Group. 😍 Our experts know exactly how to leverage the store to create media campaigns that land with impact. If a picture tells a thousand words, this store wrap tells a million. Retail media isn't just digital, and it's not just for e-commerce. The potential for retailers in the US and Canada to truly leverage their stores and in-store assets to create these bespoke #marketing opportunities for brands is huge! At the core, retail media drives revenue for retailers, grows sales for brands and creates engaging experiences for the shopper. No matter where you are on your retail media journey, Threefold's experts can help.

Molson Coors just wrapped up an incredible year, boasting a 9.3% growth in net sales for 2023. Their secret? A robust marketing strategy and a bold $50 million investment in Q4 alone. Core brands like Coors Light and Miller Lite aren't just household names; they're retail giants, with sales soaring to nearly double digits. 🌟 But here's the kicker: While others in the industry faced challenges, Molson Coors thrived, thanks in part to strategic marketing and embracing shifts in consumer habits, especially in the premium segment. They didn't just play the game; they changed it, using data-driven marketing and a solid push into live sports to attract and retain customers. 📊🏈 And there's more - with new launches like Simply Spiked Lemonade and the innovative Happy Thursday, they're not resting on their laurels. Plans for nationwide marketing and sampling activations promise an exciting spring and summer for beer lovers and retailers alike. 🍋🌞 Their Super Bowl LVIII ad brought back the iconic Coors Light Chill Train, offering fans a virtual seat on this legendary ride, proving once again that Molson Coors knows how to make a splash in the world of advertising. 🚂❄️ So, what do you think? Does Molson Coors’ marketing strategy and its emphasis on innovation signal a new era for the beverage industry? How important is creativity in your industry's marketing efforts? Drop your thoughts below! Let's discuss the impact of innovative marketing strategies across industries. 📈 #MolsonCoors #MarketingInnovation #BusinessGrowth #SuperBowlAds

Achieve Local Market Success Like McDonald’s Even Without a Huge Budget! Building a global brand that resonates locally is crucial. Conduct local market research to understand cultural preferences, tailor your messages, and stay ahead of competitors. McDonald’s, for example, adapts its menu to fit local tastes, maintaining global recognition. Ready to elevate your brand? At 281Creative, we help you achieve consistency and local relevance efficiently. #GlobalBranding #LocalMarketResearch #MarketingStrategy #281Creative

Achieve Local Market Success Like McDonald’s Even Without a Huge Budget! Building a global brand that resonates locally is crucial. Conduct local market research to understand cultural preferences, tailor your messages, and stay ahead of competitors. McDonald’s, for example, adapts its menu to fit local tastes, maintaining global recognition. Ready to elevate your brand? At 281Creative, we help you achieve consistency and local relevance efficiently. #GlobalBranding #LocalMarketResearch #MarketingStrategy #281Creative

Do you know why McDonalds or BMW are so successful? Why they are able to build a new store anywhere in the world and people show up on the day? Two things. They provide an amazing product. And they provide that same amazing product successfully in every single location. If you order a Big Mac from Mcdonalds in Sydney, it will taste the exact same as the Big  Mac in France. And better yet, if you go back to the same location it will taste the exact same each and every time. You will always get a shit burger People like to know what to expect. Once we have great service or have something delicious, we want that same thing the next time we have it. If you want to win over, not only your customers, but build advocates of your brand, consistency is everything. Because when it all comes down to it- a brand is all about consistency.

🚨 4.1 million orders upgraded in the past year! 🤯💹 Our free delivery upgrade trial has made a significant impact on THG's customers. 🚀 We've been upgrading some of our own brands customers ordering via a standard delivery option into next day delivery services, completely free of charge for over 12 months now. 🚚 And the results are in! Here's how the first 6 weeks of 2024 compare to the same time period in 2023.... 🎇 19% YOY increase in Trustpilot score for Ingenuity's Nutrition category 🎇 11% YOY increase in TP score for Ingenuity's Beauty category 💹 74% YOY increase in total TP reviews within Nutrition 💹 42% YOY increase in total TP reviews within Beauty These are some incredibly exciting data points! A reminder to never treat operations as an afterthought. The even better news? Brands can now utilize our fulfilment and courier management services to deliver exceptional service to your customers and drive loyalty. 💡 #loyalty #retention #retail #fulfilment #upgrade #thg #operations

My personal favorite marketing campaign of 2023 is the PepsiCo 125 campaign. For those who do not know, PepsiCo is running a 125-day-long campaign that started on August 28 (their founding date) and will run until December 31. The campaign will highlight past moments, campaigns, events, and other important milestones and moments from PepsiCo's 125 years in business. For more information, I have linked an article below that goes more in-depth. Check it out! https://lnkd.in/dHqZ5ece #marketingcampaigns #pepsico #pepsimarketing #pepsi125 #marketingstrategy