RevGenius’ Post

The Jam just keeps getting sweeter! 🍯 In the latest ABM JAM we were joined by a great lineup: Siddhesh Rane from Sprinto, Yash Bharadwaj from CleverTap, AKASH CHUGH from Pine Labs, Danielle Maria from Chargebee, and Sanat Mohanty from Outcurve. The theme was lead-scoring and selecting target accounts. Unlike previous episodes, we did a whole lot of Show & Tell, taking a good look at our trackers and scorecards. 🗒️ We also dived into everyone’s favorite topic: “Sales-Marketing Alignment”, exploring the different approaches we use to achieve it. These interactions are proving to be a fantastic way to find practical solutions for ABM Traffic Jams. 🚥 Wanna jam next time? Just shoot me a DM. Would you like the link to the recording? Comment below with "Yes."

I've always been a big note taker in any scenario (S/O to our AI assistants, amirite?!). And I know Dustin Frazier can support this after being privy to all my sales notes before 🤣 Anyway, today's Justuno webinar was no different! Wanted to share my fav takeaways from the panel for brands in their "persona building" era! 1. Feedback loop engagement vs. Upsell/Cross-sell engagement. Worth the test to understand intent/discovery behavior from your VIPs. 2. Behind the scenes data (like first URL a visitor EVER landed on), mixed with your persona image will lead to the creation of converting experiences from checkout to post purchase. 3. We are in the time of restoring data signals, and your website and SMS channel will deliver key insights on community engagement and buying intent. Personal trends I continue to notice after every Justuno webinar... --> I'll have 6-10 nuggets of tactics, strategies, use-cases to take back to my team/brands we work with, woohoo! --> Follow up questions to each of our speakers is a game changer for the conversation (sorry to put you on the spot a wee bit today Kendall Giglio 😅 ) --> Webinar attendance continues to rise --> My handwriting is getting worse...

Thanks to the nuSoft team and Manahil Binte Irfan for having our CEO and Founder on the podcast, Tech Strings Attached! 👇 Check out the full episode for more on growth marketing in tech! https://lnkd.in/dV9x2WRj

Think Freemium is a good idea? Think again. Our latest ProductChats episode "Mastering Recurring Revenue with Amanda Northcutt, CEO of Level Up Creators, is now live! 🚀 Tune in to learn: ➤ How to optimize the customer journey ➤ Strategies for data-driven marketing decisions ➤ Tips on adding consistent value to reduce churn ➤ Best practices for effective revenue operations Don't miss out! Click the link to listen now 👉 https://loom.ly/DKqYImc

This morning Tim Davidson 🍓🍋 mentioned on LinkedIn that now there is so many different types of #intentdata sources and intent tools that he's trying to put together an #intent data chart. For example, you have: Category style intent - Mostly associated with Bombora Keyword intent - Mostly found in #ABM platforms. 👉 Review site intent data - Think G2, TrustRadius, Capterra 👉 Website visitors - So first party intent data 👉 Proprietary algorithmic intent - Think 6sense 👉 Partnerships intent - Someone signs up with a partner which is intent that they might need your product or service 👉 Linkedin sales navigator intent 👉 CRM intent - Think MQL score modeling No matter what type of intent data you use, #GTM teams need to use it as a springboard vs. something to react to. In most cases, high intent leads are pushed off to sales and sales simply reacts to what the intent was vs. uncovering why there was intent in the first place. As there are so many different intent tools, mostly all GTM teams are using intent data now and they are all reacting to the same data in the same way. We need to differentiate ourselves by understanding what target accounts are really seeking and why? We need to align ourselves with their strategic priorities -- not their intent. The intent only shows us that they may be in-market but that should not guide GTM motions, interactions and experiences. To see how you can better leverage intent data, you may want to check out our recent #ABMDoneRightPodcast with John A. Steinert and Bill Henry at TechTarget: https://lnkd.in/gFnZcaTx You can read our blog post on how intent data is not enough: https://lnkd.in/gaNsH5Dd You can read my article on the Intentsify blog on how to get maximum returns on your intent data investment: https://lnkd.in/gg_8Kz2R And, you can listen to my podcast on how you can get greater returns from your investments in intent data platforms like Bombora, Tech Target, Intentsify, Foundry. LeadSift (a Foundry company), DemandScience, ZoomInfo and many others: https://lnkd.in/e26xYeVJ

In her recent interview with Konsyg, our CEO Astrik Mkrtchyan discussed Wavess and the crucial problem we're solving: the #unpredictability of marketing outcomes. 🎙️ At Wavess, we leverage AI to predict and enhance marketing campaign performance before they go live, drastically reducing launch times from weeks to seconds and cutting marketing budgets by up to 80%. 🚀 Astrik also highlighted our focus on LinkedIn marketing for the financial industry, with plans to expand into retail and software development sectors. Our goal is to improve marketing #ROI by providing clarity and predictability across various strategies and channels, targeting industries known for high marketing spend but low success rates. 💡 When it comes to our ideal clients, we cater to marketing agencies and B2B scale-ups with a significant LinkedIn presence. Agencies typically manage multiple high-value projects, while B2B companies benefit from our solutions if they have dedicated marketing, sales, and customer success teams. 👥 One success story that illustrates our impact is our collaboration with a marketing #agency in Dubai. Facing challenges in targeting diverse clientele, they used our AI-powered solutions to optimize their campaigns, resulting in significant increases in client engagement, conversion rates, and overall campaign performance. 📈 Tune in to Spotify to listen to the full podcast episode: https://lnkd.in/e2yqTSzj #MarketingAnalytics #PredictiveMarketing #MarketingROI #LinkedInMarketing #MarketingTech

Join us for an engaging discussion on meaningful customer conversations with Gil Rosen, CMO at Amdocs. Learn about his unique marketing journey and insights on the value of diverse skills. Tune in here: https://okt.to/FTIHbv #b2bmarketing #b2bpodcast #howtogrowacmo #MarketingPodcast #B2BMarketingPodcast

Tell me the value of Bitly without telling me the value of Bitly. Episode one of Evidently Season 2 is live and customer use cases are just the tip of the conversation iceberg. From heading up customer marketing at Sprout Social to overseeing marketing at Bitly, Tara Robertson shares her playbook for scaling customer evidence for maximum impact. Watch, listen, save it for later 👉 https://lnkd.in/gFxfdpj4

Marketing attribution is like a puzzle - the pieces may all be there, but the challenge is fitting them together. In this attribution radio episode, CMO Scott Braun dives into real-time measurement for brands, focusing on the importance of customer insights and how to put those puzzle pieces into place. Attribution Radio episode 15 - quick preview below! Listen to the whole conversation here Youtube: https://lnkd.in/dE2AHWf4 Spotify: https://lnkd.in/dG-7AZGQ #advancedattribution #incrementality #insights #marketing #datadrivenmarketing

"You have to reconsider entire workflows start to finish. I think a lot of companies stop too early in this journey."  – Des Traynor, Co-Founder Discover how Intercom’s AI-first approach is reshaping customer support by automating workflows and creating seamless handoffs between bots and human agents. 💻🤖 🔗 https://lnkd.in/gf5rUUGi #AICustomerSupport #SliceofTechnologyAI #SoTPodcasts