Great ideas aren't worth much. Here's why: For digital health — Evidence is KING. But most founders are wasting time and money on the wrong stuff. “...our fancy AI can empower...identify...enable...optimize...” Ok. Cool story, bro. Show me the data. Otherwise that's not worth much. But a dead-simple app. With rock-solid proof. For something buyers actually care about? Easily worth 10x more. Great digital health founders who actually build profitable products understand this equation. You can become a great one by starting with small-scale, exploratory research. You need daily iteration and validation for months. Not weeks. Get your research game on point. Today. Our crew at Manos Health just collaborated with Roche to show you how, with our "Build, Prove, Launch" framework. Check it out and let me know what you think.
In today's market, digital health startups often see research as costly and complicated, leading to a concerning lack of clinical research to support product claims. Brian Van Winkle, Sara Kuppin Chokshi, DrPH, Rishab Shah, Elyse Heob, MPH, MBA share a framework for making and planning research investments that can help digital health startups stay ahead of the curve. ➡ https://lnkd.in/d_tRseAY #roche, #digitalhealth, #healthcareinnovation, #healthcaretransformers