Rokt’s Post

It was an absolute pleasure getting to present at the Digiday event! There were a ton of insights discussed on how AI, Cookieless, In-housing vs. Managed Services, and Transparency are affecting our industry. Knowing that AdDaptive is a leader in Transparent programmatic targeting and reporting really helped drive some of the conversations. If you would like to know more about how we work with Agencies and Advertisers to address these issues, please reach out! #digiday #b2b #b2c #digitaladvertising

To help good online retailers become great is the purpose of Ecom Nation. It's why we exist and it's why we do what we do. These kind words from Leah Betts, co-founder and CEO of CACHIA, serve as a testament that we are able to fulfil our purpose by genuine collaboration and partnership to drive growth. At Ecom Nation, it's not just about marketing; it's about crafting stories of success through unwavering trust and strategic innovation by being transparent and delivering results. This proves how mutual values and clear communication can elevate an online business to new heights of success. ✨ Here's to crafting more success stories and celebrating milestones in 2024 and beyond. 🥂 . #ecommercesuccess #ecommerceagency #ecommercemarketing Mal Chia Paul Waddy Andrew Sabatino James Byrne Jason Brown Karina Calvaresi Casey Huth Emilee Franklin Arabella Clare Morteza R. Alex Theel Sanchi Dora Koustav Basu Donna Krizia Gutierrez Winnie Ho

Revealing new data on consumer interest in shopping malls. A few years back we conducted a comprehensive Nordic study on shopping malls and their role as advertising environments, visitor aspirations, behaviors and how Digital Out Of Home is perceived and acknowledged. In February 2024 Ocean Outdoor Nordics commissioned our partner MyTelescope, a premier AI-platform specializing in analyzing human behavior through search data, to conduct 𝗡𝗼𝗿𝗱𝗶𝗰 𝗠𝗮𝗹𝗹 𝗜𝗻𝗱𝗲𝘅 𝟮.𝟬. The aim was to delve into the motivations and factors influencing visits to shopping centers within Sweden, Denmark, Norway and Finland. The results will be presented in a couple of weeks time but I'm taking the opportunity to share a snapshot of what it looks like on a global level. The Share of Search analysis shows that over the past year the interest in shopping malls has increased with 106%... The study will eventually be added to 𝗢𝗰𝗲𝗮𝗻 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, our future demand and brand performance analysis platform. Oh, and Hoss Khosravi and I will probably spend a little time on it at the NCSC - Nordic Commercial Spaces & Communities Sweden Awards April 11th. #shareofsearch #DOOH #retail #theartofoutdoor #OceanAnalytics

𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝗼 𝗥𝗲𝘁𝗮𝗶𝗹 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗲 𝟮𝟬𝟮𝟱 🛒 🛍 Where the major players in the Retail Industry in Spain, will present their BEST PRACTICES in order to identify the trends and strategies that will guide the future ✨ Don't miss the opportunity to meet our team of AscendMakers Dulce Castillo and Diana Andrade and explore how we can collaborate to automate the management of your advertising campaigns 🖥 📱 Let's Ascend 🚀  #ascendmakers #ascendone #retailevents #marketingnews

What happens when you build strong loyalty bonds across your brands? Growth!! 🚀 Fantastic conversation with Nicole Sheffield from the one and only host with most Paula Macaggi. Highly recommend catching the whole episode, some truly great lessons to learn from those who want to think differently about brand cooperation and highly effective use of customer data for growth. Nice to hear an Aussie accent on an episode! 😉

Last week, I attended Advertising Week New York with Threefold-Agency. I was pleased (but unsurprised) that it featured strong #retailmedia programming. I noticed that every conversation always seemed to come back around to value. Retail Media’s growth is obvious. From innovative in-store campaigns to comprehensive digital strategies, retail media has become an imperative tool for retailers and brands, and it has become an integral part of shopper journeys. But networks must make sure value is clear and communicated to all stakeholders: #retailers, #brands and #shoppers. Read more of my Advertising Week thoughts, which include key insights from Marlow Nickell of Grocery TV, Diana Haussling of Colgate-Palmolive, Paul Gelb of Bayer, Kroger Precision Marketing's Jill Smith and Mario Mijares from 7-Eleven! https://lnkd.in/exS6dEe8 #retailmedia SMG

"For any business in the world right now, connecting with customers is critically important.” That’s the message from Vicinity’s Head of Media and Partnerships, Michael Mackley, in an opinion piece for Shopping Centre News Australia. Mike and his team manage Australia’s largest retail digital supersite screen network – currently 139 screens strong – and are constantly innovating and looking for new ways to connect brands with customers. “We see the greatest connections with customers when we elevate brands through integrated media and Brandspace to create a holistic approach that presents a number of customer touchpoints. “On top of better connecting with customers, this type of holistic approach allows brands to be highly creative, and we’ve seen a number of brands deliver award-winning campaigns across our network.” To explore the full article from Mike, head over to the Vicinity Newsroom 👇 https://lnkd.in/ghGaFwmk #Vicinity #ShoppingCentres #Media #Brandspace

Struggling to measure ROI across consumer touchpoints (Commerce Media Network included)? You're not alone. Join Nielsen and Lyft at Cannes Lions for a deep dive into the importance of mapping ROI at every step of the consumer journey. Learn how understanding metrics beyond reach and frequency can fine-tune your campaigns and drive real results. 📈 Limited spaces available—request your invite now or DM me! https://bit.ly/3RdkN3p #CannesLions #DigitalMarketing #ROI

Penny would like to thank everyone who came to our Coffee Morning and shared a croissant with her! 🥐 We've had a great morning drumming up ideas and nagging people to set up their Welcome Flows - our next event will be at the end of August with plenty of time to plan your Q4 strategy 👀 #CoffeeMorning #NetworkingEvent #BusinessConnections #WelcomeFlows #MarketingStrategy #Q4Planning #UnitDigital #Sheffield Unit Digital

📅 Mark your calendars for 2nd May Revolutionise Retail event with BetterCommerce 📌 PwC, London Embankment (fancy coffee ☕) A great opportunity to understand how brands are leveraging data to break through performance ceilings in 2024, and actionable tips to take away for your own strategies.