Samsung Ads APAC’s Post

Co-viewing: The future of TV is together and this has significant implications for marketers, with 47% of consumers paying more attention to ads while co-viewing YouTube on two screens. Research with Ipsos & Think with Google outlines how marketers can tap into these changing viewing habits to reach new consumers on YouTube. 📺🤳🏿 #connectedtv #youtube

Connecting audiences across various screens, including purchasing and assessing their effectiveness, is on the verge of becoming significantly more intricate as ad-supported streaming platforms inundate the Australian market, establishing additional enclosed ecosystems that conventional strategies will find challenging to navigate. Charlie A. from KINESSO and Beatgrid's Co-Founder Daniel Tjondronegoro delve into the impending challenges and introduce a readily available solution for comprehensive measurement spanning traditional television, broadcaster video on demand (BVOD), and emerging subscription video on demand (SVOD) services, which forward-thinking marketers are already embracing. #crossmedia #ctv #admeasurement

Part two 🔥 What's hot in home improvement 🔥 If you missed part one here are the cliffs notes... Awareness - TV is still very powerful. Consider both local television in your market as well as CTV. Engagement - Meta is still pulling in good web traffic and conversions. Try to localize your creative with a video message to show the best impact. Don't be afraid to make some changes if you are not seeing quality leads coming in. We are aiming for better quality vs quantity at this point in the year. 💪 Change in tactics 🔥 New messaging 🤔 Consumer confidence in the current economy 💣 Competition is heavier than we've seen since 2020/2021

Here’s a quick story… 2018- Living in NYC. 1 kid. I have Verizon Fios + HBO and begrudgingly pay close to $200/month (ya, that extra charge for additional cable boxes really hurts). My TV is probably on for 2-3 hours per day and I don’t think I ever turn off my cable box. I have 425 channels. I watch maybe four. 2024- Living in the suburbs. 2 kids. TV is on for 10 hours a day (Thank you, WFH 😊). I watch Samsung TV Plus and have access to 300+ channels including live news, financial news, sports (DraftKings network has my fav commentary), a plethora of kids content, premium “reality” (I LOVE Alone from History Channel), and my daughter and I watch Struggle Meals on Tastemade together every night before bed. I pay $0. FAST (Free Ad Supported Streaming Television) is simply just TV now. OEMs like Samsung and platforms like Pluto have made content discovery and accessibility a priority and according to #SamsungAds new report, Decoding FAST, FAST consumption has grown by nearly 60% in the past year. When you start digging in, it's pretty interesting. Please reach out and let’s chat about Decoding FAST and how your brand can capitalize on the evolving change in viewership behavior. https://lnkd.in/gAHgmVDN

THE FAST LANES Gavin Bridge, aka The FASTMaster, is disappointed we didn't hit 2000 FAST channels this year. I'm not sure everyone in TV agrees. But thanks to Gavin we KNOW there are now 1995 #FAST channels in the US. He did the yeoperson's work of researching nineteen different FAST platforms and cataloging all the channels, genres and IP differentiators in the FAST ecosystem. https://lnkd.in/eRWfRQ_R If you're looking for a resource for FAST info, FASTMaster is as exhaustive as it gets. And yet we still lack a source of universal truth for actual FAST usage. With 1995 channels, across nineteen services, it's safe to say that viewing on FAST and AVOD are bigly fragmented, with a minority of channels and platforms garnering the majority of the traffic and revenues. Lack of data and fragmented audiences are two reasons that FAST is a growing business but one with a ceiling. Which is why for publishers FAST/AVOD (the SAME THING btw) should be just parts of a much larger Universal CTV Strategy. In this presentation with data from Amagi Corporation and Omdia, I dig into FAST viewing by genre, FAST revenues by region, and what a Universal CTV Strategy means. https://lnkd.in/eXz8pMGX

I acknowledge that the term FAST is appealing and could distinguish the groups from "other TV channels", but they are not a separate group, they are broadcaster channels that use the FAST revenue model, as the acronym indicates. The LCTE motivations are obvious. FAST channels are simply TV delivered via public internet through streaming methods using 1:1 ad-trading, it does not imply a new format to audiences or broadcasters, both stakeholders hate that. The FAST model is being undermined by the DSP greed between advertisers and channels, which reduces the business model to only being feasible for archived content. However, Streaming TV can only work if all FTA channel operators can compete in the same field with the earnings being directly proportional to the number of people engaging daily. I enjoy reading the FAST enthusiasm, but degrading TV formats is not desired by audiences, the main stakeholders. And if it does not have the revenue, the channel lifeblood, to support new and live content, it is not a viable cord-cutting solution for viewers and is just a marginal form of cheap TV. Traditional broadcasters want to engage in streaming in a way that provides a sustainable traditional path to reboot their businesses.

A few years ago, I noticed during family movie nights, my kids would be on their phones. And I’d say, ‘Hey, I just rented this movie; it would be great if you watched it instead of playing with your phones!’ Inevitably, I recognized this was a trend. Working on Contxtual.tv we realized this second screen trend aligned perfectly with making TV shows shoppable without interrupting the experience for others in the room. So we made it core to the way Contxtual.tv works. Today, streamers using our ad platform can allow users to shop the TV show playing in the living room from their mobile devices just by clicking pause on the TV and liking product on the screen. I’m thrilled to see industry giants aligning with our vision! #StreamingInnovation #SecondScreen

Do you like sweets? How about a SWEET deal or opportunity? Last month marked 31 consecutive months that the Spectrum TV app has been #1 on an hours per household basis AND at an average of 119 hours in the month of December, time consumers spent with the app more than triple time spent with our nearest competitors. What does that all mean? It means that YOUR Audience is using us to watch TV. It also means that choosing me to be your Marketing Partner is a proven way to REACH your customers. Contact me today to talk about how we can get your message in front of your customers. #spectrumreach #marketingpartner

Intriguing. TV ads actually work better on people who play with their phones when watching them! 🤷♀️ Apparently, when you watch an ad with full attention, you're more likely to have a “mental defence in place” which stops the ad cutting through. For 'second screeners' who watch ads while also active on their phones, there's a "stronger subliminal effect” which means they're more likely to visit the advertiser's website. I wonder if it works the other way around? If people are consuming ads and content on their phones while watching TV, is there a similar "stronger subliminal effect"? The study is by ViewersLogic #digitalmarketing #adtech https://lnkd.in/evEkTkjR?