Savoy’s Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

With my 20 years of experience in F&B operations at Australian sporting venues and another 20 + years on, I know that you can take the person out of the industry but not the industry interest out of the person; that’s me. I note that labour cost management in the US is as critical as here in Australia. Their wages are less than $10 per hour, compared to our Australian wages of between $30 and $55 per hour, depending on the days worked. Labour is what Inzenius cares about. #ThatsInzenius #Payroll

A succinct 3 pillar approach with 3 proven, accomplished and innovative leaders at the helm of each pillar = simultaneous growth and brand strength.

Ever wonder how the fast-food value menu was born? 🌮 I played a pivotal role in pioneering the iconic value menu (99-cent menu as it’s known today). Dive into the behind-the-scenes of Taco Bell's unprecedented success story. #TacoBell #BrandStrategy #SuccessStory #Marketing #Branding #Advertising #AdAge Reflecting on a career milestone that shaped my journey: spearheading Taco Bell's iconic 59-cent menu revolution. 🚀 This experience wasn't just about boosting sales—it was a pivotal moment that solidified my expertise in brand strategy and propelled my career to new heights. It’s a chapter I'll always cherish. #TacoBell #BrandStrategy #CareerMilestone #Marketing #Branding #Advertising #AdAge Reflecting on a career-defining moment that reshaped an industry: spearheading Taco Bell's iconic 59-cent menu revolution. 🌮 This journey wasn't just about boosting sales—it was about challenging norms, shaping culture, and leaving a lasting mark on the fast food landscape. Stay tuned as I peel back the layers of this transformative experience—it's a humble reminder of the power of innovation and perseverance. #TacoBell #BrandStrategy #IndustryGameChanger #Marketing #Branding #Advertising #AdAge Reflecting on a pivotal career milestone that redefined an industry: leading the charge in Taco Bell's legendary 59-cent menu. 🚀 Beyond just boosting sales, this journey was about driving innovation, shaping culture, and setting new standards in the fast food landscape. This story serves as a testament to the impact of strategic thinking and bold decision-making. If you're seeking to revolutionize your business and make waves in your industry, let's connect—I bring the same passion and expertise to every consulting project. #TacoBell #BrandStrategy #IndustryInnovation #ConsultingExcellence #Marketing #Branding #Advertising #AdAge

The billionaire 3.5 hours Sunday Game: Kansas City Chiefs and San Francisco 49ers As a #marketing lover, curiosity around events related to #brands always bring my attention to find #insights that pop up around the impact they can have in so many different areas. This time, the #Superbowl was my target event to enjoy as a consumer and as a professional point of view to get some important facts that I find and consider interesting to share: General Overview - The economic impact expected for the city was around $600 million. - 61,629 fans attended the event at the Allegiant Stadium at Las Vegas Nevada. Total Occupancy for the stadium is 65,000 total. - Average price per ticket was $8,600 USD. - 150,000 visitors on top of the 300,000 regular visitors were considered to attend the event in Las Vegas for this special event. - Hotel rates around 2.5 times the average with an average price per night around $570 USD, and it seems that 91% occupancy was reached. - Consumer spending on CPG food & beverage ads hit up to $2.3 billion during the Super Bowl week. The estimated total consumer spending was at 17.3 billion U.S. dollars, an average of just over 85 U.S. dollars. on purchases related to the Super Bowl, mainly on food and beverages. The most popular foods were 73% chips & dips, 52% pizza, 45% alcoholic beverages, 37% fruits and vegetables, 37% premade appetizers. - Airflight tickets average around $600 USD. 112% higher than a normal weekend to Las Vegas and 1,500 expected private Jets to arrive for the event. Ground transportation-fares to and from the airport, hotel and game around 300 USD. American Airlines and United Airlines promote their customized flights experiences around the teams, #TravisKelce, Taylor Swift, #PatrickMahomes. About the National Football League (NFL) Brand - Around $7 million range per 30-second spot broadcast on TV. 59 commercials were shown during the Game. Brands such as State Farm, Dunkin', Kia America, Uber Eats, Dove, BMW Group, #Budweiser, Verizon, #Doritos were ranked as the top commercial this year. #Oreos, Pringles, #MountainDew, Doritos and #M&Ms dominated the ad line up. -123 million average TV viewers through @CBS, Paramount+, Univision and Nickelodeon. International Broadcast was available through DAZN or TV channels such as ESPN and ESPN2 for some countries to mention some. - Females currently represent 46% of the Super Bowl audience. -TikTok had 25.7 billion views, Instagram buzzing with 8.6 million posts (and counting), and around 26 million tweets were registered during the game. 1+ million google search related to Chiefs vs 49ers. - 39 current sponsors support the NFL The sky is the limit and marketing has a long way to go! Data from: US Chamber, Strike Social, CBS News, Admeter, Sports Business Journal, National Football League (NFL), Social Guide, NPR, National Retail Federation, Forbes, Statista, Nielsen, StubHub, GOBankingRates #marketing #sportsmarketing #Brandmarketing Additional info:

Bookmark it ✅ If you're working for a #QSR and seeking to bring "sales over night, brand over time," then this worksheet-driven exercise can be a helpful blueprint in that journey ⬇️ Jamie King #Advertising #BrandStrategy #Marketing

🏈 [Sports Biz News] 🍔 Casual Dining Giant Applebee’s Named Official Grill + Bar of the NFL 🎉 Applebee’s has been named the official grill + bar of the NFL, marking a multi-year partnership to provide delicious food and exciting experiences for football fans across the United States. With over 1,500 restaurants nationwide, Applebee’s aims to enhance the gameday experience with special promotions during the NFL Draft period. This partnership is expected to boost sales and solidify Applebee’s brand as the go-to place for NFL fans. Joel Yashinsky, Chief Marketing Officer at Applebee’s, stated, "Applebee’s fans are NFL fans. By bringing together America’s favorite grill + bar with America’s number one sport, we are excited to create a fun and engaging experience for everyone. Whether it’s our beloved boneless wings, mozzarella sticks, or a wide range of bar offerings, Applebee’s is the perfect place to enjoy the game." Tracie Rodburg, Senior Vice President of Sponsorship Management at the NFL, added, "The NFL is excited to welcome Applebee’s as our official grill + bar partner. Applebee’s shares our commitment to providing best-in-class gameday experiences, and we’re thrilled to bring our fans together with Applebee’s in the coming months and years." This partnership not only promises to increase sales for Applebee’s but also strengthens their brand as a premier destination for NFL fans. Applebee’s will further invest in national broadcast television and online media, ensuring a strong presence at NFL events. The collaboration aims to enhance fan experiences and create lasting memories for football enthusiasts nationwide.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #applebees #nfl #football #foodservice #hospitality #americanfootball

Watching the raid on Sean Combs' home during the news took me back to September 2006 when I led Diageo’s Reserve Brand Group. The Cîroc team, ably led by Jamie Herbstman, presented two potential growth strategies: (1) partner with Sean “Diddy” Combs, an idea generated by the inimitable Jacquie Lee, or; (2) a traditional brand-building campaign for “self-defined sophisticates living an uncommon lifestyle”, developed by KBS (kirshenbaum bond senecal + partners) and Hunter.   I advocated for the uncommon. Ultimately, the team went with Diddy, launching in 2007.   The Diddy partnership took Cîroc from +/- 50,000 to ~2 million cases globally today. It also paved the way for many others like Clooney’s Casamigos, Hagar’s Cabo Wabo, Reynolds’ Aviation Gin . . . I take no credit for the Diddy deal, but I think it fair to call it a success.   But now Cîroc is declining double-digits in the US. Could Diageo have built a more enduring business today if they had gone with a positioning woven into the fabric of the product? Public reports indicate that Diddy made almost $1 billion over the 15-year partnership, and that does not include the dollars needed to activate the partnership. So minimally, Diageo could have spent, on average, $70 million/year to establish the “Uncommon Vodka”.   What do you think? Is the Diddy story a cautionary tale for building brands around celebrity alignment (like Jared/Subway) or an unfortunate one-off? Today I see more influencer/celebrity endorsements than ever . . . but will these be lasting businesses? Do strategics need to be cautious when buying personality-driven businesses? I wonder . . . Jon Bond, Domenico Vitale, Jonas Hallberg, Aaron Reitkopf, Jonathan Lyon, Kristie Wallis (she/her), Brian Hodous, #Diageo #Cîroc #Diddy #Vodka

this is a lesson in brand activation and fidelity to brand positioning all we need is who we are.

A Toast to New Beginnings: Beam Suntory bids adieu to Courvoisier, handing the reins over to Campari for a staggering $1.2 billion. Dive into this landmark deal reshaping the spirits industry! #Courvoisier #Campari #SpiritsIndustry #BeamSuntory #BusinessDeal #LuxuryBrands #CognacMarket #StrategicAcquisition #GlobalBusiness #IndustryTransformation