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STRATEGIC PLACEMAKING #2. PUBLIC REALM AS A FOOTFALL DRIVER Renowned urban planner, John Friedmann, once said a successful public space is one where “lovers linger”. The idea that you create something that entices people to stay a while, should be a fundamental part of retail development. Crowded urban areas lacking in green spaces can be prime locations for introducing inspired landscaping to draw footfall to the heart of mixed-use developments; breathing life into otherwise sleepy looking shops and restaurants. Incorporating public squares into town centre regeneration projects creates a spatial and social focus for a community, increasing human interaction and thus wellbeing. With the right stewardship they can become places for markets, events and even icons for local pride. With a little thought, spaces can encourage us to dwell. Furniture, steps, or simply undulations entice visitors to linger. Of course, such creative urban planning is also highly Instagramable. This is all good stuff for surrounding cafes and shops craving footfall. To learn more about what it takes to be create a successful retail development contact Tony Moore at Shackleton. #strategicplacemaking #embassygardens [Photo: Embassy Gardens, forming part of the Nine Elms Linear Park stretching from Vauxhall to Battersea.]

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