Shiseido’s Post

This is how all successful *things* choose their friends 🤝 Shiseido = Art × Science × Japanese Heritage Max Mara Fashion Group= Style × Design × Italian Heritage. They share the same core values, they have the same target segment but they focus on producing different products. Perfect co-branding match for brand extension! 🙌 Max Mara is all about italian simplicity and timelessness (Italian aesthetics like La Bella Figura and Sprezzatura) and Shiseido embodies the japanese philosophies of subtle and simple beauty (japanese philosophies like Iki and Shibui). Both brands share their love for the cultural heritage of their countries and take pride in the quality of what they produce. Takeaway: Only settle for friendships and partnerships that match the brilliance of this co-branding synergy⚡

In the vibrant landscape of the Asia Pacific Perfume Market, a cultural renaissance is underway as the industry expands, poised to surpass USD 8 Billion by 2027. Departing from the conventional allure of luxury brands, a new wave of fragrance labels is emerging, wielding the potency of #MadeinAsia scents. These perfumes, crafted with finesse, weave a tapestry of tradition and flavor uniquely resonant with the aspirations of discerning Asian consumers. Leading the olfactory charge are esteemed brands such as LVMH Natura & L'Oréal, among others. In this aromatic revolution, the likes of Gucci, Shiseido, CHANEL Hermès SHISEIDO GERMANY GmbH Givaudan, Firmenich Capri Holdings Limited Symrise Cosmetic Ingredients, Burberry Puig Revlon L’OCCITANE Group Wipro Consumer Care and Lighting are transcending boundaries, offering a sensory journey that seamlessly blends quality with nostalgia. As the region embraces these evocative fragrances, the Asia-Pacific perfume market not only promises economic prosperity but also becomes a canvas for cultural expression, celebrating the rich heritage and modern aspirations of the diverse Asian consumer base.

Business in Luxury💼 This newsletter includes all the ups and downs occurred in the luxury industry this week! ✨ #burberry #bvlgari #messikaXestéelauder #sustainability #sustainableluxury

Latest Trends and Forecasts of Perfume Increasing consumer spending on premium and luxury fragrances due to the high-income level, along with improving living standards, is driving the global industry. In recent years, #perfumes have evolved into a significant business in the cosmetics and personal care industry. Get Latest Updated info.:https://lnkd.in/gFdpbX_h The changing fashion trends also have a primary influence on the global market and key manufacturers operating are focusing on developing and launching fragrances that are unique and attract diverse consumer bases across the globe. List of Key Players of Perfume Market ->The Avon Company ->CHANEL ->Coty Inc. ->LVMH Moet Hennessy - Louis Vuitton ->The Estée Lauder Companies ->Revlon ->Puig ->L'Oréal Groupe ->Shiseido Company, Ltd. ->Givaudan ->Hermès ->KERING

In luxury beauty, challenger and niche brands are driving the growth – and the gap between these brands and the traditional legacy players is growing wider. New data from Kantar reveals the extent to which this is impacting prestige beauty in the UK, while this article also explores how adapting to, and surprising consumers is the winning ticket for all 🔥 Thank you to Kantar, WIZZ&CO, The Red Tree, Bvlgari, BIBBI PARFUM, Parfums de Marly for your fascinating insights 💡 https://lnkd.in/eBGP7Vxx

Lynx wants to make luxury fragrances more accessible and change outdated brand perceptions. They discovered a new opportunity to target Gen Z consumers. Read more details: https://lnkd.in/grY3KXHp #Lynx #LuxuryFragrances #GenZ #BrandInsights #BrandMarketing #BrandUpdates #BrandNews #News #LatestNews #TodaysNews #brandpractitioners

Fashion Brands Rated for Transparency, Highly Rated Gucci, etc. Key takeaways from this article: ✔ British NPO Fashion Revolution recently rated the transparency of 250 leading fashion brands with annual sales of US$400 million (approximately 57 billion yen) or more. ✔ It analyzed human rights and environmental policies in their publicly disclosed supply chains. ✔ Italy's OVS S.p.A., Gucci, and others were rated highly. #ESG #Sustainability #HumanRights #SupplyChain #ClimateChange #AnimalWelfare #SustainableFashion #Biodiversity #transparency, UNIQLO, ASICS Corporation　良品計画(MUJI), Mizuno Corporation, Kmart Australia Limited, Target Australia, Liv Simpliciano, Yuka Okada Martín Mendo 池田真隆 オルタナ編集部　wrote this article. https://lnkd.in/ggyQRj3k

Despite a global pandemic, the cost-of-living crisis, and various geopolitical conflicts, the prestige beauty market remains one of the most successful out there. Wizz Selvey shared her thoughts with Sophie Smith at TheIndustry.fashion & TheIndustry.beauty ⁠ "Beauty has always been buoyant in a recession, this was proven in the pandemic and again in the cost-of-living crisis. This is further elevated in prestige beauty as consumers want to treat themselves but don’t necessarily want the price point of fashion products. As there has been more consideration about how and where money is spent by consumers, prestige brands can still lead customers through a luxury purchase experience, even with everyday beauty products, like lipsticks and face creams. Beauty companies such as Shiseido, Unilever and L’Oréal can see the growth in prestige, particularly when there is a cost-of-living crisis. Mass brands become more price-sensitive which impacts profit margins, particularly with the cost of goods increasing and other economic factors. This allows prestige to forge ahead with more growth as the purchase consideration is far more emotional and aspirational." - Wizz Selvey We will delve into this further in our next newsletter. 👇 Sign up here: https://lnkd.in/efjV5qNs ⁠ Read the full article via the link below: https://lnkd.in/gZ5447Dx #prestigebeauty #luxurybeauty #luxurysector #lipstickeffect

Richemont Creates New Beauty Division, Doubles Down on High-End Fragrance. The luxury group is looking to boost its in-house expertise — a move that could spell trouble for the likes of Coty and Interparfumes, which currently manufactures many of Richemont’s brand fragrances. “Luxury brands are tapping into the beauty category to penetrate a wider consumer audience after increasing the prices of their main lines by more than [double digit percentages],” Bernstein analyst Maria Meita wrote in a note to clients. “However, beauty doesn’t come without its challenges: it requires scale.” In such a crowded and competitive luxury market, showcasing a consistent, coherent brand identity across all products and services is more critical for the industry than ever before. The setup has worked well for sector leader LVMH, which produces cosmetics and perfume for its own brands like Dior and Loewe as well as a private label line for SEPHORA. It has also incubated new brands like Fenty Beauty. Last year, LVMH’s beauty division, which excludes Sephora revenues, generated €7.7 billion, or $8.2 billion, in revenue. For more on this top story from 2023, click the story from The Business of Fashion. #lvmh #dior #burberry #sephora #cosmetics #fragrance #chanel #louisvuitton #loewe

Fragrance is on the rise in the U.S. According to Statista, in 2024, the market is expected to generate at least $8.86 billion in revenue. And mass, mid-range and luxury brands alike are currently seeing a bump in sales. In 2023, sales in LVMH’s fragrance and cosmetics division grew by 13% year-over-year during the first half of the year, and Sol de Janeiro had one of its best years to date, seeing triple-digit sales growth after back-to-back viral moments. For a preview of the fragrances expected to be hot gifts this Valentine’s Day Glossy spoke with two rising stars in the fragrance world, Chriselle Lim, owner and creative director of fragrance brand Phlur, and Brianna Arps, founder of fragrance brand MOODEAUX® and Black in Fragrance, aimed at giving more Black fragrance founders a platform to grow their businesses. #fragrance #perfume Read more: https://buff.ly/48Z34E3