Standard Media Index’s Post

NEW: Guideline's US team unveils the first visibility into the #PremiumProgrammatic market (PMP and PG deals), showing Premium's share of total #Programmatic ad spend has doubled in four years to be near 50% of the total. The new insights also include #DigitalCPM pricing detail, showing #OTT (BVOD) CPMs via Premium Programmatic score a 10% premium v #OpenExchange deals. Contact Guideline to learn more. #realdata #marketinganalytics

Guideline's AU data for August details huge ad spend gains at Olympic-related media groups Nine and QMS in a soft market. More details here from AdNews Australia: https://lnkd.in/gBGTEYNj #Olympics #realdata #marketingstrategy

Guideline has today officially launched in China! Now providing the world's media stakeholders the first view of all Chinese media and product category ad spend - sourced directly from our media agency partners - each month. We're also thrilled to be working with China media expert Doug Pearce. Thanks to The Australian for reporting our early market insights: https://lnkd.in/gYwUPxJV #Chinamedia #realdata Standard Media Index

Guideline welcomes Rob Norman and Greg Coleman to the Board - "Today's industry depends on accurate ad expenditure and cost insights, complemented by media planning workflow and intelligence solutions that maximize operational efficiencies and decision-making capabilities. Guideline is well-positioned to support and execute against these critical demands, and I look forward to helping the management team drive the business, and therefore our industry, forward with strategic innovations that transform the media buying process." - Rob Norman, Guideline Board Member https://lnkd.in/gjgEZYt8 #medianews #adtech #possible2024

February 2024 US ad spend marked a monthly record tracking back to 2017. February ad spend surged +10% year over year, maintaining the upward trend from January (+4%) into double-digit territory. 🌊 Don't miss the momentum. Book a demo to learn more: https://lnkd.in/e-syNJUM

Guideline's US team has previewed the growth in average ad rates for the #superbowl, with this year's game set to attract a wider audience due to the #taylorswift effect. Prescription drugs, personal care, toys/games and media product categories are all on board. For more details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

Guideline's US team is now delivering the first detailed view of the #programmatic video market, with Q3 data showing OTT (BVOD in AU) ad spend via premium exchanges is the fastest growing video segment (74% CAGR Q3 2019 v Q3 2023). Thanks 📈 Rick Bruner for these great insights!

Guideline SMI's October Australian ad spend data has confirmed #outdoormedia as the star performer with revenues +19% YOY. Total market #adspend was back just 3.2% from last year's record high, and the CYTD total back just 2%. More here from AdNews: https://lnkd.in/gWZA_RTh #marketinganalytics #advertising

Guideline's Standard Media Index reports a dip in September ad spend for the AU market, despite a huge spike in Political Party category revenues due to the Voice Referendum. But ad demand remains well above pre-COVID levels, as told by AdNews Australia: https://lnkd.in/gbd8Q6rg #marketinganalytics #realdata #referendum2023