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🔎 Motorsport has not always been viewed as the most inclusive of sectors, but what initiatives are being put in place to change this? ➕ More than Equal ➕ Racing Pride ➕ Driven By Us ➕ FIA Girls on Track ➕ Mission 44 ➕ Women in Motorsports North America ➕ Females in Motorsport ➕ Global Karting League:UK This DE&I guide is designed to collate these purpose-led organisations into one easy-to-access resource. Far from the finished list, it will be updated and expand over time to include the various programmes and causes driving positive change in our industry. #motorsport #diversity #equity #inclusion https://lnkd.in/eirspAv2

Working with people who want to make a difference is important

Throughout its history, motorsport has been a rich man's world. Now, finally, there are signs that things are starting to change. Spearheaded by the F1 Academy, visibility of female drivers is increasing, and the pathway from grassroots to the elite level is being developed in a way that has never been seen before. Initiatives such as Global Karting League:UK and More than Equal are working to increase female participation and performance, in a bid to remove barriers to entry for girls wanting to compete, with Formula 1 being the ultimate goal. Recent record-breaking results from the Iron Dames, Jamie Chadwick and Abbi Pulling have all helped grow the feeling that women's motorsport is on the rise, whilst crucially giving young girls role models that they can look up to. This will only be increased next year when the F1 Academy Netflix docuseries is released, which should be another pivotal step in growing the visibility and profile of not just the drivers, but also women working in key roles off-track. From a commercial perspective, there is clearly a growing appetite from brands to support women in motorsport, which is opening up new opportunities for the sport as a whole. Again, F1 Academy is leading the way with support from the likes of Charlotte Tilbury Beauty, Tommy Hilfiger and American Express, but the trend is widening - highlighted by E.L.F. BEAUTY's backing of Katherine Legge in this weekend's Indy 500. As part of SportsPro's Women's Sport Week, Cian Brittle sat down with Rob Smedley, ex-F1 engineer and founder of Global Karting League, to discuss why motorsport has so far fallen short on gender equality, and how some of the aforementioned initiatives are working to rectify that. #f1 #motorsport #womeninmotorsport #sportsbiz https://lnkd.in/eQAXz9E8

The motorsport industry still has a lot of work to do before it can be considered truly representative with equal opportunities for all. Fortunately, there are numerous organisations and initiatives that are working to increase diversity, equity and inclusion across the industry, both on and off track. In the below guide, we bring together eight of these and detail their purpose, mission and how they are affecting change with the work they are doing. 🏁 More than Equal 🏁 Racing Pride 🏁 Driven By Us 🏁 FIA Girls On Track 🏁 Mission 44 🏁 Women in Motorsports North America 🏁 Females in Motorsport 🏁 Global Karting League:UK The work of these eight featured organisations spans everything from growing female participation and performance in motorsport, to providing equal opportunities for youngsters from underprivileged backgrounds who want to pursue a career in the industry. This DE&I guide is designed to collate purpose-led organisations into one easy-to-access resource. Far from the finished list, it will be updated and expanded over time to include the various programmes driving positive change in our industry. You can check out the initial eight organisations in the first edition of the guide below 👇 #motorsport #diversity #equity #inclusion #sportsbiz https://lnkd.in/envfr9tV

The motorsport industry's drive for greater diversity, equity and inclusion is gaining momentum, but there is still a lot of work to be done. There are a number of initiatives across all forms of motorsport that are striving to create opportunities for groups where there were none previously, working to ensure that the future faces of the sport better represent society as a whole - whether on the track, in the garages or back at team HQ. At the BlackBook Motorsport Forum next month, we will be fortunate to hear from three organisations that are at the forefront of the push to increase participation and performance from under-represented groups in the industry, both on and off track. 🎤 Alison Donnelly - CEO, More than Equal 🎤 Stephanie Travers - Senior Development Officer, Mission 44 🎤 Rob Smedley - Founder, Global Karting League:UK There's still time to get hold of a pass to join us there, and to hear first-hand from three key individuals responsible for driving change and leading the industry towards a more representative future 🏁 #motorsport #diversity #equity #inclusion #sportsbiz

I hope it's okay to say this, and it's taken as intended... 😬 ...this moment of progress, while absolutely worth celebrating, also prompts a reflective question: "𝗪𝗵𝗮𝘁 𝘁𝗼𝗼𝗸 𝘀𝗼 𝗹𝗼𝗻𝗴?" The recent surge in brand investment within women's sports, including partnerships between female-focused brands and sports entities, marks a significant and long-awaited stride toward gender equality in the sports industry. ⚖️ Initiatives like the F1 Academy's collaboration with Charlotte Tilbury Beauty, Nike and Dove's "Body Confident Sport" program, Clinique's #GameFace campaign with Holly Aitchison shine a light on the evolving landscape where women's sports are finally receiving the recognition and support they deserve. Additionally, landmark deals such as Barclays' backing of the Women’s Super League, the WNBA (Women's National Basketball Association)'s historic capital raise, Heineken’s UEFA Women’s League sponsorship, and the response of brands like Adidas and Nike to the Women's World Cup's popularity demonstrate the growing commercial appeal and influence of women's sports 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 𝗳𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝘄𝗼𝗺𝗲𝗻'𝘀 𝘀𝗽𝗼𝗿𝘁𝘀 𝗵𝗮𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗲𝗻 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴, 𝗻𝗼𝘁 𝗺𝗲𝗿𝗲𝗹𝘆 𝗳𝗿𝗼𝗺 𝗮 𝗴𝗲𝗻𝗱𝗲𝗿 𝗽𝗮𝗿𝗶𝘁𝘆 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗯𝘂𝘁 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗵𝘆𝗽𝗲𝗿-𝗹𝗼𝗰𝗮𝗹, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗵𝘂𝗻𝗴𝗿𝘆, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗻𝗮𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗮𝗻𝗱 𝗮𝗯𝗼𝘃𝗲-𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀. It's a reminder that the recent enthusiasm for women's sports, while positive, is overdue recognition of its inherent value as a powerful platform for engagement, community building, and brand loyalty. This isn't just a triumph but a call to action for continuous support and investment, recognising the potential that was always there, waiting to be acknowledged. 👊 https://lnkd.in/eh6GPThs #sport #marketing #brand #partnerships #brandidentity #brandpurpose #sponsorship #sportsmarketing #athlete #athletemarketing #smallbusinessmarketing #startups 

There is game-changing momentum in sports investment 🌟 The recent surge in brand investment not only marks a historic step towards gender equality but also underscores a compelling business strategy that’s been overlooked for far too long. The potential has always been there—it’s time we all recognize and harness it fully beyond tokenism and brand optics. It makes good business sense 💡

Lessons from Formula 1 with Paolo Aversa 🏎 In today's blog post, Paolo explores how F1 is addressing its historical gender gap, supporting female drivers and staff, and paving the way for greater inclusivity🌟 As a globally acclaimed expert in the business of Formula 1 and a Professor of Strategy at King’s College London, Paolo offers unique insights from the fastest, most competitive settings on earth. Check out the full blog to learn how F1 is driving change and discover Paolo's powerful insights🚀 #Formula1 #WomenInMotorsport #GenderEquality #DiversityAndInclusion #PaoloAversa #apseakers

Formula E continues to break barriers on diversity in motorsport and push the boundaries on what it technologically possible. This is the latest meteoric achievement for Formula E and by no means will be the last. When it comes to acceleration, F1 is no longer the benchmark ⚡️

Max Verstappen, a 3-time Formula One World Champion, has raised doubts about Susie Wolff's F1 Academy and the effectiveness of its efforts to include more women in the program. His input is important, as he is a prominent figure in the sport with much influence and experience. He is appreciative that the Academy is paying more attention to women, but he worries that there is no next step for them to get them into Formula 1. He fears the car may be significantly too slow for them to fully be prepared for Formula 1. Discourse on female inclusion from powerful drivers such as these can help spark more change in the industry, propelling everyone forward. Read the article about these comments below. https://lnkd.in/geTNuvxE