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At this time we do 100% of marketing and lead generation for all our franchisees. I don't know of any other system that does the same. By specializing in one niche, our marketing team can be way more efficient than any agency. Generating leads for your business is one of the most crucial and difficult tasks. It is one of the most popular reasons in B2C market why franchisees don't perform and close their business. Why would you expect your franchisee to be good at it? In the first full year, our brand-new franchisees achieved $900,000+ in sales. (*according to Item 19). Why? Because they have leads. We were featured by a franchise expert, Nick Powills, CFE. You can learn more about our journey to $100M below https://lnkd.in/g7stQBnT #idealsiding #marketing #leadgeneration

Home Helpers® Home Care’s marketing advantage provides franchisees with world-class support for lead generation, social media reach, and revenue-driving programs. Learn more about our comprehensive marketing advantages and how you can become a Home Helpers® franchisee today. #homecare #franchising #businessopportunity

I've analysed dozens of franchise brands' lead generation processes over the last 4 months, and one mistake stands out among 9/10 franchise brands running paid meta ads: 1. Requesting too much information upfront. Many ask for full name, email, phone, available capital, desired territory, and more. It's simply too much. Since you're paying for clicks, maximize registrations. You can always enrich the contact later with follow up high-value content offers. 2. Rushing to book a sales call immediately after a lead submits their details. I believe this stems from the "speed to lead" mantra in franchising, but remember, cold traffic is just that - cold! They may not even be fully problem-aware or brand-aware yet. They likely just saw something intriguing and decided to check it out. Franchisors must reframe their view of the top of the funnel. At this stage, look for sparks of interest, not sales. Here's the reality: - Cold leads are not buyers. - Only warm leads will take your call, and only hot leads will become franchisees. - In addition to lead generation, you need a system to "warm up" cold traffic into warm leads. So what should you do instead? Here's the fix: 1. Keep the form to just name, email, and phone. 2. Redirect the lead to a brief survey or follow up with one to open a dialogue. Ask 3-5 simple, non-sales focused questions like: - What sparked your interest in our brand? - How familiar are you with franchising? - Have you owned a business before? - Why are you looking into starting a business now? This low-pressure approach kicks off the conversation and can be followed by deeper information as you guide them through your funnel. Implement this and watch your ghost leads decrease, real contact info submissions increase, and lead engagement rise. Pro tip: You can fully automate this process using AI software. Ready to optimize your franchise sales process with more expert tips? Follow me for additional hands-on demos coming soon. #FranchiseGrowth, #LeadGeneration, #SalesFunnels, #FranchiseDevelopment

Are you looking to get more bang for your buck from your marketing dollars? "Why Videos Are Imperative for Lead Generation and Engagement in Today's Digital Age" Presented by Thomas Scott and Kathy Dunlay Register today for our next NEFA/FBN Boston session. EVENT: 4/30/2024 12:00 pm - 2:00 pm EST You'll learn how videos are a game changer in today's digital age and why you MUST start using videos in your lead generation and engagement strategies to yield better results and ROI. Studies show that incorporating videos into your lead generation campaigns can boost conversion rates by up to 80%. This impressive statistic highlights the immense potential videos hold in driving customer action. Presented by: Thomas Scott, Home Run Franchises and Kathy Dunlay, President and Founder of New England Sales & Marketing. https://lnkd.in/g7DZYmNm Register now! Kathy (Tito) Dunlay Thomas Scott Pete Lankarge Marlen Ulrika Elisabet Kakkori Brett Shraiar Chuck Lynch ellen greer Ilia Papas NewEngland FranchiseAssociation #IFA #FBA

In the competitive world of franchising, lead generation is a critical component of success. Without a steady stream of qualified leads, franchisors can struggle to grow their brand and reach their expansion goals. However, managing lead generation in-house can be time-consuming and costly, especially for smaller franchisors with limited resources. https://lnkd.in/gXwF_teS

The Strategic Advantage: Why Businessmen and Franchise Brokers Partner with Growth Assistance #StrategicGrowth Feeling like you're drowning in a sea of generic leads that go nowhere? We get it. Both businessmen and franchise brokers face the challenge of finding qualified leads who are ready to take the next step. But what if there was a way to unlock a goldmine of targeted, high-quality leads without the endless struggle? Enter Growth Assistance, your strategic partner for exponential growth. Why are LinkedIn leads so important? Unlike other platforms filled with casual scrollers, LinkedIn is a professional haven for decision-makers, potential franchisees, and established business owners. It's the perfect environment to connect with the right people at the right time – the kind of people who can propel your business forward. Misconceptions about generating LinkedIn leads: It's a numbers game: While a larger network can be beneficial, quality over quantity is key. Targeting the right individuals with the right message leads to better engagement and higher conversion rates. It's all about automation: Building meaningful connections takes effort and personalized interactions. Growth Assistance goes beyond automation to foster genuine relationships that drive long-term success. Here's how Growth Assistance gives you the strategic advantage: Targeted Lead Generation: We utilize proven strategies to identify and connect you with highly qualified leads who align perfectly with your specific criteria. Content Creation Powerhouse: We craft compelling content that showcases your expertise, establishes you as a thought leader, and attracts the right audience. Engagement Experts: We don't just post content; we help you actively engage with your target audience, build relationships, and position yourself as a trusted advisor. Data-Driven Approach: We constantly track and analyze results, refining your strategy for optimal performance and maximizing your return on investment. Ongoing Support: You're not alone! Our dedicated team provides guidance and support every step of the way, ensuring your long-term success on LinkedIn. Imagine a future where your calendar is overflowing with qualified leads and your business is experiencing explosive growth. Partnering with Growth Assistance makes this a reality. Ready to unlock the strategic advantage? We can help you: Develop a customized LinkedIn strategy tailored to your unique goals and target audience. Craft engaging content that attracts the right leads and positions you as an expert. Navigate the ever-evolving LinkedIn landscape with confidence and clarity. Don't wait any longer! Partner with Growth Assistance and watch your business soar to new heights. P.S. Follow us on LinkedIn for more insights and tips on conquering the world of business!

Franchisors and franchise consultants, are you looking to maximize your business growth? Adding a lead nurturing to your strategy could be the game-changer you've been searching for! 🚀 Here are three reasons why lead nurturing could be beneficial to you: Build Lasting Relationships: Lead nurturing allows you to cultivate meaningful connections with potential franchisees over time. Convert Cold Leads into Hot Prospects: Not all leads are ready to commit immediately. Lead nurturing helps warm up cold leads by guiding them through the decision-making process. With consistent engagement and tailored communication, you increase the likelihood of conversion. Stay Top of Mind: In a competitive market, staying top of mind is crucial. Lead nurturing ensures that your franchise remains front and center in the minds of potential franchisees. Regular communication keeps your brand relevant and increases the chances of being chosen when they're ready to invest. With Qualifyi's innovative solutions, you'll effectively engage potential franchisees, nurture relationships, and drive conversions like never before. Don't miss out on this opportunity to maximize your franchise success! Discover how Qualifyi can help: https://bit.ly/43b8RE6 #Qualifyi #wisdomwednesday #FranchiseLeadGeneration #leadgeneration #B2Bmarketing #salesleads #marketingautomation #contentmarketing #inboundmarketing #digitalmarketing #marketingtips #businesstips #customeracquisition #salesfunnel

How is it possible that in 2024, 17% of prospects reported representatives not showing up or being late for calls, or worse, not being contacted at all! With the ease of automation that a system like ours can provide to a franchisor, this statistic should only be about people being late or not showing up (yes that is terrible as well, but computers can't make people do things...yet). If you are an early-stage franchisor and think it is an issue of expense, then please reach out to our team. We have solutions and price points for franchisors of all levels and work with brands at every stage of their development. Let's make 2024 the year we ensure all prospects are at least contacted. Learn more about improving the sales process for your franchise: https://lnkd.in/eMe-fUsu #crmsolutions #clienttether #automationworks #franchisedevelopment

MarTech evolves but Marketing Fundamentals remain unchanged. Success of our client, DeckSeal, serves as a testament to the effectiveness of developing marketing strategies and running campaigns that adhere to these fundamental principles. Researching the right audience, gaining a deep understanding of their pain points and behaviors, and crafting a marketing message that precisely addresses those pain points. At our core, we are not merely in the business of selling franchises; we are in the business of connecting the right buyers with the right business opportunities through intent marketing strategies. Looking forward to cracking 2024. #franchisemarketing #franchiseopportunities https://lnkd.in/gHWFmRSi

Last Call For FPG's Franchise Sales and Lead Generation Academy Kicks of Wed March 13th, 1pm eastern. Click below for more information and registration https://lnkd.in/eeMwxrjx FPG announces the most comprehensive and robust Franchise Sales and Lead Generation Academy in franchising. Tuition is free. Whatever value you receive, you pay it forward through random acts of kindness. There will be 20 modules including such topics as Lead Generation Google best practices Facebook/Instagram best practices Working with Brokers and getting on the short list Content Strategy Lead nurturing Franchise Opportunity Website design ChatGPT best practices Brand Storytelling Franchise Sales Skills Interviewing technique: Asking the right question at the right time Deal Pacing Moving candidates through fear and into action Best of all, the cost is free. 20 modules obligates you to 20 random acts of kindness. Click below to register or for more information