The Marketing Practice’s Post

Beyond attendance: Unlocking B2B growth with event-led strategies Event-led growth is revolutionising B2B event planning and execution, leading to higher engagement and measurable results. A great article from MarTech on Event Led Growth (ELG) 👇 https://lnkd.in/ecnuDG3x #events #marketing #eventmarketing

Our B2B Summer Marketing Summit is right around the corner. This virtual event will cover the latest best practices around talent management and the marketing analytics that matter. Join us on Thursday, July 25 from 11 am - 12 pm ET. Our B2B Marketing Summit Series provides a platform for networking, sharing insights and best practices on the latest cutting-edge topics in B2B marketing. Register today: https://lnkd.in/g4DVda3G #Marketing #MarketingSummit #B2B #B2BMarketing #Summit

This is one you don't want to miss!! Kevan Savage and Matthew Laredo will be sharing The Alexander Group's latest research on marketing priorties and investments derived from interviews and data collected from 100+ marketing executives! #marketing #demandgeneration #B2Bmarketing

The successful launch of our new International Range at A-OSH 2024 this week reminded me of the crucial importance of integrating expos into your B2B marketing strategy. B2B marketing thrives on building strong, lasting relationships, and expos provide the perfect platform for this. They offer a unique opportunity to engage with industry professionals face-to-face, showcase products, demonstrate expertise and forge collaborations. By participating in expos, businesses can enhance brand visibility, generate leads, and stay ahead of the competition. Plus, it’s a great way to conduct market research and gain insights from decision makers about your and similar products. #B2BMarketing #MarketingStrategy #ExpoSeason #ProductShowcase

The game-changing role of virtual events in modern B2B marketing. Learn how digital era's transformation has made virtual events a must-have for businesses. Read here - https://lnkd.in/d_uDuiVK Don't miss out on this valuable insight! #B2Bmarketing #VirtualEvents #DigitalTransformation #ModernMarketing #BusinessInsights

What an impactful three days in Austin at Forrester’s B2B Summit! Thanks to everyone who dropped by the Bython booth or attended Bython’s case study presented by Bython’s CEO Chris Leger along with Travis Goodrich, SVP Global Campaign Marketing, Salesforce and Craig Johnson, SVP, Head of Industry, B2B, dentsu where they discussed how to align your demand generation supply chain for maximum impact. If you missed the case study or would like to hear additional strategies on how to implement in your organization, feel free to reach out to discuss further. We also have a new Accelerant that digs into this topic https://bit.ly/4biNtzJ #ForrB2BSummit #DemandGeneration #DemandGenerationStrategy #DemandGenerationMarketing

Alexander Group's summer B2B Marketing Summit is nearly here but there is still time to register! This virtual event will cover best practices around talent management and the marketing analytics that matter. Join us on Thursday, July 25 from 11 am - 12 pm ET. Our B2B Marketing Summit Series provides a platform for networking, sharing insights and best practices on the latest cutting-edge topics in B2B marketing. Register today: https://lnkd.in/g4DVda3G #Marketing #MarketingSummit #B2B #B2BMarketing #Summit

In the rapidly evolving landscape of B2B marketing, Australian businesses stand at the precipice of a transformative era. The uncertainties of the current economic climate only highlight the importance of leveraging these innovations to stay competitive and resilient. Staying ahead of these trends not only position businesses for success but also enables you to navigate the challenges of an ever-changing economic landscape. Explore the avenues of innovation and strategy that are shaping the future of B2B marketing in our blog: https://lnkd.in/g4k79cxE #B2Bmarketing #marketingstrategies

Embark on a journey of B2B excellence with our tailored services! At Matrix2, we don't just create campaigns; we craft business success stories. 🚀✨ From strategic marketing to impactful brand transformations, our services are designed to elevate your brand in the competitive B2B landscape. 👉 Explore the power of targeted marketing strategies. 🎨 Witness the magic of our creative branding solutions. 💼 Elevate your business narrative with Matrix2. Ready to take your B2B game to new heights? Let's redefine success together! 🚀💼 #Matrix2B2B #BusinessElevation #StrategicMarketing"

There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/gFtkswyP Nick Mercurio