Mint’s Post

When brand stewards get together, like they recently did at Advertising Week New York, the conversations and panel discussions are usually about marketing, ad tech and trends shaping the industry. So we were pleasantly surprised to find that this year experiential was a hot topic (including our own “un-panel” called Experiential Grows Up 👀) The XP Land team came away with five experiential trends and takeaways that we think are important for all of us in the industry to keep in mind. Read the full story here: https://lnkd.in/gwd75rvA #XPLand #XLIST #2023XLIST #ExperientialIsEverything #ExperientialIndustry #advertisingweek

Ditch the ordinary and dive into the world of experiential activations! 🚀 Discover why they're the game-changer your business needs for meaningful connections. Read more in our latest blog post. Link in caption! #experientialmarketing https://buff.ly/45Vtu81

Why is springtime unique for experiential marketers? It's not because it's rainy. It's spring training for the season. Prepare your teams for the big leagues with small activations around Opening Day, Boston Marathon, and Mother's Day. Time to get in shape! #experientialmarketing #eventmarketing #brandplanning

*NEW SERVICE ANNOUNCEMENT! At The Experiential Group, we pride ourselves on being client-centric experiential experts, problem-solvers, and value creators. We aim to solve (not sell) and are committed to providing our clients with the right tool for the job. As a full-service experiential agency, we recognized that our clients sometimes needed our help even when an agency was not the right answer. However, another option didn’t exist. Born out of necessity, we created an alternative solution. For the last three years, we have quietly supported a few clients by embedding fractional experiential team members in-house (when the full agency wasn’t needed). Now, through our White Label Experiential Resourcing division, we are happy to make this offering public.   Our streamlined solution arms you with agency team members without the agency overhead. Hit us up when your teams need supplemental resourcing to support with: - Internal bandwidth relief  - Small-scale production  - Temporary organizational gaps - Backfill for the busy season When TXG's full-service offering is not in the cards, take our team in-house…

Experiential activations have proven their ability to connect brands with consumers in a meaningful way today. But it's never been clear what the best way to measure the success of these initiatives. In a recent article for Quirk's Media, Dara St. Louis shares the key issues at hand and proposes the "foundational pillars" of a robust and useful experiential measurement process: https://lnkd.in/d789Xw69 #experientialmarketing #BrandExperiencePredictor #insights

Here are the 4 big signs your experiential and marketing teams might be broken. Learn how to fix it in the first comment.

Have you notice how the experiential marketing game is skyrocketing? No worries, we're your backstage pass to stay in the groove. Dive into these hip trends in the experiential industry to add a splash of pizzazz to your upcoming event. #thehanginghouse #trenspotting #experientialmarketing

If you're not following Eventpreneur yet, you'll be missing out on the biggest action in the events and experiential industry this year. Click, Follow, Stay Tuned, And Beware - The #Beasts are coming. #eventpreneur #feelthe4ce #4thanniversary #knowyoureventpreneur #eventprofs #experientialmarketing #brandbuilding #leadership #advertisingandmarketing

2023 consumer spend and how experiential can help brands to ride the wave 🌊 Despite the rising cost of living, the proportion of total consumer income spent on experiences has increased by 15% over the past 10 years, compared to a drop of 20% spent on possessions. This hasn't gone unnoticed by brands as they recognise brand experience to hold greater value than ever before. Read the blog for more: https://lnkd.in/evvNxeD9 #brandexperience #experientialmarketing #brandmarketing #brandevents #events #eventplanning #liveevents #industryinsights #marketingspend #consumerspending #costofliving

How do we navigate cost & budget in experiential marketing? Our panel of experts, Tom Burch from Pixel Artworks, Lisa Wrake from Jack Morton Worldwide, Charlotte Willcocks from Impero, and Jonathan McCallum from George P Johnson Experience Marketing break it down. Watch the full video on The Drum TV: https://lnkd.in/e7ZsgkaK 📺 #immersive #experiential #marketinginsights #marketingbudget