Theory Ventures’ Post

Being part or something special from the beginning is a Huge pleasure - thank you! 🙏🏻 huge congrats Marta Łącka & the whole team @ Quantia AI now its time for 🚀🚀🚀 Linkedin community: If you are looking for Brand / Sales / Stock / Shopper data that noone else has. Then get in touch with Marta Łącka or Wojtek Jedral. 🙏🏻🤌👌 #data #analytics #ai #startup

How can your business stand out and maintain its competitive edge? Whether yours is a small startup or an established company, visit our latest blog for some tactics that will help carve out your space and thrive even amidst intense competition: https://lnkd.in/efs8Aijv #smallbusiness #startup #businesstactics

We made RevGenius' 2024 Top 50 GTM Startups List 🚀 Excited to see these new brands join the quest to build the next GTM 2.0 solution for buyers. It’s a white-hot landscape that’s constantly shapeshifting due to the headwinds startups face. We’re all trying to figure out: how do we get salespeople more insight about their prospects’ intent to buy, which has historically been locked in marketing tool sets? (Like website intent, research intent, chat intent, etc from 6sense, Clearbit, Bombora, Intercom, and more) AND then help them take action on it across email, LinkedIn, calls, website chats… All while dealing with: - Tight, tight budgets - Sales/marketing toolsets that are barely strung together - (But with no on-staff ops teams to install and maintain the integrations) This is why we’re building Warmly,—to bundle all these intent and outreach tools together so you can have a unified marketing and sales toolset poised to grow with your team and company. To get 80% more of what you want in a toolset if you were a Series C company with 80% less budget and effort to set it all up… So, it’s amazing to be acknowledged here. Hats off to everyone contributing to the future of GTM. Grateful to be on this list next to folks like: - HockeyStack - Sendspark - Alysio - Letterdrop - Aligned - Default - TestBox - and more (Appreciate Seamless.AI for helping Jared Robin ⏭ & the RG team put this together) 💜

Here's the truth: you can wait to 'figure out marketing' later, but your tech startup will run out of business before that. I get it. It can be overwhelming with all the 'must do' things. And there is a huge learning curve if you're new to it. But, every business needs marketing. So, if you are serious about getting real customers, you want to generate revenue soon, and build a real business... ...all you need is a sensible go-to-market (GTM) plan. One that gets you on the *right* path now. You learn the fundamentals (save countless weeks of Googling). You apply it right away to draft a plan (get it done in less than 3 hours). A good plan has: * GTM parameters you set so you're drafting a realistic plan for YOU * ONE super specific early adopter customer segment to target now * CLEAR positioning for why this segment should pick your product * 2-3 prioritized channels to test and pick 1 to double-down on What if you could have this draft plan by the end of the day? I put everything founders need in my Go-to-Market Design Pack. If you qualify, you get it for free. Apply to find out out: bit .ly/GTMwithSwetaG (paste the link in your browser and remove the space after bit) #techstartups #gotomarket #founderledmarketing #businessmarketfit

We're Back Once Again! 😎🔥 I couldn't resist the urge to post the famous and widely-requested #mondayreads! So here they are: 👇🏼 ✅ Identifying your Ideal Customer Profile: Quantitative and Qualitative Approaches to ICP - Ashley Litzenberger - Product Marketing Hive 👉🏼 https://lnkd.in/djGrhwiz ✅ Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell(Y Combinator, Managing Director) - Lenny Rachitsky 👉🏼 https://lnkd.in/dHCssnCR ✅ The Parrotfish Principle: How to Craft Compelling Product Messaging -Madhukar Kumar 👉🏼 https://lnkd.in/dp7wGWMn ✅ Unifying Forces for Marketing and Sales Alignment and Growth - Rick Koleta 👉🏼 https://lnkd.in/dZJ_tZvm ✅ Activation Velocity: The KPI You Need To be Tracking in User Onboarding - Scott Barker 👉🏼 https://lnkd.in/dM2GuP6T ✅ How to prioritize Growth Levers? - Pierre-Jean Hillion 👉🏼 https://lnkd.in/dKS3M9Gj ✅ Investing in RevOps can improve productivity up to 20% - GTM Partners 👉🏼 https://lnkd.in/duWys6JN ✅ 5 Ways to Build Strong Connections Like Top Consultants Do - Alexander Miguel Meyer 👉🏼 https://lnkd.in/dq2KbJD3 ✅ 3 essential ingredients for PLG success - Ben Williams 👉🏼 https://lnkd.in/dEQf-GNa ✅ The Hero’s Journey: Mastering Product Storytelling to Persuade Stakeholders - Product Focus 👉🏼 https://lnkd.in/dfDMsFY2 Enjoy Your Reads! 🚨🏆🚥 #resources #growth #management #productmarketing #strategy

Through the startup marketing course, I had the opportunity to apply my learning by creating a marketing plan for a real-life company-Celley Marketplace. I have the opportunity of working alongside Ravi Shankar Mantha, Kartik Jain, Piyush Pant, Jung Soo Ko, and Ayushi Sehgal, where we will give our final presentation to Cheyenne Legerton- Founder, Celley Marketplace. Before talking about our presentation, let me give a brief introduction to Celley Marketplace. It is a dynamic startup, aiming to revolutionize the event management industry,allowing customers to choose from a wide range of options while enabling vendors to reach their intended target customers effectively. Here are the key takeaways from our Presentation: Mission statement: We examined Celley’s mission, understanding how it aims to solve the pain points of the customers and vendors. We also explored how it can enhance productivity and overall experience. Unique Selling Proposition (USP): We highlighted what sets Celley apart from the key competitors and discussed strategies to further strengthen its position in the industry. Market trends Analysis: We analyzed both primary and secondary research data points in the event planning industry. This helped in positioning the firm effectively and identifying additional target audience that could benefit from Celley’s services. #StartupMKTG24

Little late but thanks RevGenius and Seamless.AI for the awesome Next 50 GTM Startups list. Wanted to shoutout some of the companies l love listed: ⭐️ UserEvidence - getting customer stories is such a pain, I love how simple you all make it to tell happy customer stories Also if you haven’t listened to The Proof Point yet - go do that Mark Huber did an awesome job with it ⭐️ Aligned - as a buyer nothing sounds nicer than one organized place where I can see all the info I need about the company Saad Khan and ⚡️Arthur Castillo are also such a power duo ⭐️ Revlitix - basically everything a revenue leader would want to know in one spot Madhu Puranik you're doing awesome work hope to see you at another conference soon ⭐️ Letterdrop - I’m a big fan of content driven by customer and prospect asks (vs just keywords) love that you're making content a revenue-driving channel Plus with such a great team Parthi Loganathan, Zach Francisco, and Paul Thomson ⭐️ Champify + UserGems 💎 - just makes sense that your old champions are some of your best leads Both also have insanely talented marketers (hey Taylor Udell and Trinity Nguyen💎 great seeing you both last night) ⭐️ Sequel.io - why wouldn’t you want your webinar hosted on your own domain? Also love everything Game Changers related Allie Smith and Oana Manolache ⭐️ TestBox - Cool to be in this demo automation space together and teach people every interactive demo platform isn’t the same James Kaikis great catching up recently from the PSC days ⭐️ HockeyStack - Love the reports you all have been putting out, finally answering questions everyone has about attribution Canberk Beker looking forward to seeing you in SF soon And I guess Navattic but that one should be obvious... Ok I could go on but I’ll cut myself off for now. Congrats to everyone on the list!

Welcome to The Digital Advantage! In today's digital age, Over 80% of consumers conduct online research before making a purchase decision. Whether you're a small startup or an established enterprise, having a strong online presence is non-negotiable Partner with us today! #MiamiBusiness #DigitalMarketing #digitalart

Last month I declined a $4k client. Now I am closing out a $5k one. These were *very* difficult. But, I know it is right for my business. Scary? Yes, but it is all part of the GTM micro-testing process👇 When I started out, I wasn't yet clear about my business parameters, the market/customers needs were a lot of hypotheses, and I had farrrrr too many GTM ideas. For 2 years, I've been running GTM micro-tests for my business. I've advised or worked directly with 100s of founders over a decade. Across it all, I discovered patterns in how to systemize GTM 👇 Go-to-market components include: + Parameters: goal(s), pricing, SWOT + Customers: who, outcome, status quo + Positioning: what, who, why us + Marketing: playbook i.e. channels/tactics What does it look like when you define these strategically? 1 of my GTM Booster clients shared this: "THANK YOU! You are helping us get unstuck, and we couldn't be more grateful!" i.e. it leads to clarity and confidence in your business. We can design smarter GTM micro-tests. And, learn 10x more + faster. YOU set the parameters (business). Customers do what's right for THEM (market). GTM micro-tests are how you discover (fit). i.e. GTM micro-tests help you solve the business-market fit puzzle. And, build a business with more Happy Paying Customers ™. All on your terms 😍 👉 What parameters have you set for your business? --- p.s. Need help with your GTM micro-tests? Two options for you: + Founder-Led Marketing Club (DIY option). Learn more on the page/site. + GTM Booster (done-with-you option) I'm accepting 2 more startups. DM me to schedule a free business-market fit consultation. Just want to learn more about GTM micro-tests for now? Subscribe to my newsletter👇 #BussinessMarketFit #HappyPayingCustomers #GoToMarket #TechStartup