The PCA Companies’ Post

Countdown to Cannes! Excited to share that we will be exhibiting at TFWA (Tax Free World Association) in Cannes next week! It’s a fantastic opportunity to connect with industry leaders, explore innovative trends and showcase our latest offerings. “This is the biggest exhibition for beauty and personal care” said Piyush Golia, CEO, The PCA Companies. “It’s the highlight of our year to be part of the conference and have the chance to connect with a world-wide network of brands and retailers to partner on capabilities. It’s also a rare opportunity for our global team to be together in person, collaborate and share learnings”. If you’re attending, we’d love to meet (find us in Bay Terrace, T4) and discuss how we can collaborate for mutual success. See you there! #TFWAWEC

We are thrilled to partner with NISHANE Luxury Fragrances for their US distribution. Brand Director Jelena Ostojic and Educator Alexandre Helwani were recently in NYC and it was a pleasure to welcome them to our Fifth Avenue office for a fun and engaging day of interactive brand immersion. The team learned about the entire fragrance portfolio, the notes that make up each unique scent profile, and the perfume story behind each collection. Thank you NISHANE team, we loved seeing you!

It was an honor to have Paolo Terenzi co-founder and ‘nose’ behind Tiziana Terenzi artistic fragrances in New York City for a week of brand activity. Kicking off with retailer trainings for Neiman Marcus, Bergdorf Goodman and the PCA Companies field team, Paolo presented a comprehensive education program for new products launching in the USA in Q4 (watch this space!). The next day, Paolo hosted an intimate PR and Influencer breakfast at 1 Hotels, Central Park for NYC editors and creators. They were introduced to the heart of the brand story and learned about the inspiration behind each of the hero collections. “Paolo is incredible, and the story behind the brand is beautiful” said one guest, while another noted “The fragrances are unlike anything else, truly stunning”. At the end of the event, guests received a personal invitation from Paolo to visit him in Italy – Grazie, Paolo!

Rebecca Minkoff Fragrances take The Hamptons! We were delighted to be part of Rebecca’s sunset soiree in The Hamptons last night. Taking place at the iconic Sunset Harbor, our scent station showcased her two fragrances to founders, influencers and thought leaders. Soly Abdelhamid and Nina Davies from our team were on hand to guide guests through the notes behind each fragrance as they experienced a scent journey and discovered their perfect match. A base of tobacco, layered with coriander and jasmine is behind Rebecca’s signature original scent, with florals, citrus and tonka bean underpinning her Blush perfume. After their sensorial journey, guests enjoyed a spectacular sunset dinner. It was a night to remember!

As we step into spring, there’s no better time to celebrate all things olfactory, and The PCA Companies is thrilled to share the following fragrance updates from the first quarter.  SWISS ARABIAN: As the Arabian scent trend continues to gain traction in North America (hey, TikTok!) the luxury perfume house has seen website sales up 100% vs PY while fan-favorite fragrance oil Layali, a juicy fruity-floral oud, secured the top deal page on Amazon during Valentine’s Day. KENDRA SCOTT: We’re delighted to announce the exclusive partnership between The PCA Companies and Dillard’s stores nationwide to launch Kendra Scott fragrances in-store and online. With an existing foothold in Dillard’s for her eponymous jewellery, the newly-launched fragrance trio - Ruby Musk, Amber Aura, and Jade Blossom – it's a natural next step for the celebrated brand. THOMAS KOSMALA: With a strategic step-change in positioning within the prestige fragrance department, the collection from the renowned alchemist of scent has seen impressive growth in recent months and is ranked in the top ten at Dillard’s. MERCEDES BENZ: Mercedes Benz has driven its elevated fragrance franchise to a top-twenty position at BELK, thanks to a distribution increase of 37%. With the latest iconic trio of scents taking inspiration from the elements – Land, Sea, Air – they can be worn stand-alone or layered for dimension.   MONIQUE LHUILLIER: This year, The PCA Companies has delivered significant expansion for Monique’s Lhuillier’s namesake fragrance with the introduction of 43% additional doors at BELK. With notes of Sicilian bergamot, freesia, and violet musk, it’s the perfect fashionable floral for the season. Here’s to all our incredible fragrance partners!

The Holiday season is here and we created a useful Fragrant Holiday Gift Guide on how to choose the perfect perfume for the ones you love. You can find the original article on StyleRule.com Style Rule is your one-stop shopping destination for 100% #authentic #designer fragrances, skin care, haircare, cosmetics.