TelevisaUnivision Advertising’s Post

¡Golazo! Univision, TUDN and ViX scored BIG, with CONMEBOL Copa America and UEFA Euro Cup delivering record viewership numbers, making TelevisaUnivision the undisputed champion for soccer fans. It's more than just a game – it's La Cultura Del Fútbol, and it lives here. Read more: https://lnkd.in/eBgKBNEF

Mental health struggles don't discriminate, but resources often do. This National Minority Mental Health Awareness Month join forces with TelevisaUnivision to help break down barriers by providing in-language and in-culture resources to support and empower the growing U.S. Hispanic community. #MentalHealthForAll

Our John Kozack spoke to ADWEEK's Jason Notte on how TelevisaUnivision's Copa America delivered unmatched opportunities for brands activating around fútbol. Reflecting on the sold-out tournament Kozack stated, "We’ve seen tremendous success, with blue chip brands coming in ... all leaning into soccer, and there’s a lot of momentum." Full story here: https://lnkd.in/dKRjfnm9

Latinos are keeping the box office caliente 🔥 this summer as the #1 moviegoers in the U.S. According to McKinsey, by increasing Latino representation, studios could unlock $12-18 billion annually. Ignoring the power of Hispanic America on any screen is a costly mistake businesses can't afford. Read more here: https://lnkd.in/eSzvdgHh. #Growwithus #LaCulturaLivesHere

Univision Dominates Primetime: Driven by CONMEBOL Copa América’s stellar performance, Univision topped all TV networks in primetime last week, outperforming the competition by 36%.

Double the soccer glory this weekend ⚽️ 🏆! CONMEBOL Copa América and Euro Cup culminate with their championship matches, live and exclusively in Spanish on TelevisaUnivision networks and streaming on ViX. No doubt, La Cultura Del Fútbol Lives HERE.

With 54% of soccer viewership in the U.S., it's undeniable that La Cultura De Fútbol lives HERE at TelevisaUnivision. Tap into the massive, and passionate fútbol fandom as we deliver the sports content that nuestra gente craves - live soccer, en español.

Our Fernando Romero sat down in Cannes with Alan Wolk to discuss the power of Hispanic travelers, our exciting new partnership with Kinective Media℠ by United Airlines, and how as a unique culture platform we are helping brands and partners celebrate what unites our community, globally and locally.

Fanáticos around the world are feeling la pasión for fútbol and its connection to Hispanic culture! Ahead of the Euro Cup Semifinals, Marc Anthony spoke to the meaning behind this year’s Euro Cup anthem "Ale, Ale" and how the song ties together our roots, our connection to our heritage, and our love of the beautiful game. #LaCulturaLivesHere

The battle for La Copa intensifies 🔥⚽️. Only four teams remain and are on to the semifinals. The quarterfinals alone captivated millions with heart-racing, on-field action, but our partners also took center stage, immersing themselves in La Cultura del Fútbol on the only broadcast network airing CONMEBOL Copa América 2024 en español.