Tubi’s Post

Few ads are truly "award worthy". This one was, and by a mile. Congrats for the win on one of the best spots I've ever seen. This piece will push social impact advertising FORWARD. #socialimpact #nonprofit #psa #awareness #advertising #creative

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

This opening ceremony has evoked strong reactions, both positive and negative. Such polarizing responses are typical for grand, innovative productions deviating from tradition. While some may view it as a departure from the expected grandeur of past ceremonies, it’s essential to recognize that it was designed to engage a new and diverse audience, bringing fresh elements to the stage. Indeed, previous opening ceremonies, such as those in London and Beijing, set high standards with meticulous coordination and cohesive storytelling. This latest event, while controversial, undeniably sparked conversation and interest. It’s a testament to its ambition and attempt to redefine the spectacle for a modern audience. Although it may not have resonated with everyone, the fact that it stirred such debate indicates its impact. Embracing innovation, even when it challenges conventions, can be a way to push boundaries and explore new possibilities. Let’s use this opportunity to reflect on how we can balance innovation with tradition. This balance is crucial in crafting future ceremonies that captivate and inspire all viewers, ensuring a bright future for opening ceremonies. https://lnkd.in/eyszZhjb #OpeningCeremony #InnovativeEvents #EventDesign #Olympics2024 #CeremonialSpectacle #ModernEntertainment #AudienceEngagement #CreativeVision #CulturalImpact #EventProduction #TraditionVsInnovation

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

An excellent day, full of insight and new contacts…..recurring theme - omnichannel and dealers really challenging their operational costs…. Jigcar really can deliver on this through optimised logistics and stock management 

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

Step into the world of collaboration between La Mansarda and EMERGENCY. Explore the blog article about our opening event 🍋🕊️ https://lnkd.in/e-aEqeTZ

A lot of "stuff" happens at Cannes Lions International Festival of Creativity every year. Arguably, a lot of it is white noise as different brands, agencies, and service providers each try and take control of the narrative for their own business and PR agendas. Which is why it was so refreshing to work with Insights Lighthouse, an organisation dedicated to the fostering the root of all creativity (that would be the power of #insights!) and the community of practitioners who uncover them. WATCH THIS SPACE #Storytelling #InsightsBuildBusiness #InsightsBirthCreative

And the countdown begins…. 3 weeks to go! It would be great to catch-up. Meeting link below

Review from the Oper8 annual meeting in Pisa, Italy in last year. 😊 👉Meet Associate professor Daniele Antichi, PhD on Oper8 experimental vineyard MonteRosola, in Volterra Italy, where he describes the experiments to establish subclover under the rows in the vineyard as an alternative way to control weeds. See the video on the link below 👇 #trowbackthursday #oper8 #alternativeweedcontrol #horizonproject