UK Advertising’s Post

Several important takeaways in this interview: 1. The Stagwell study shows that ads placed adjacent to stories covering politics, inflation and crime perform AS EFFECTIVELY as ads placed next to business, entertainment and sports stories. Here is a link to the study https://lnkd.in/e47Gc_g7 2. An effective digital ad sales strategy includes both direct and programmatic channels. 3. The industry is making real progress on defunding MFA sites. Nice job, Association of National Advertisers. Thank you Joy Robins, The New York Times for sharing your experience and insights. Alliance for Audited Media

Yet another example of how the Digital Wild West is driving advertisers to find alternative solutions. Social and Traditional Media are still great alternatives that will grow your 1st Party Data. #DigitalMarketing #Advertising #Media #DataPrivacy

Radio Projected To Reap $769 Million In Political Ad Buying, As It Plays To Its Strengths. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

Have you ever wondered what the first ad to appear on the internet was? 💻 The first ad to be placed on the internet was for a Silicon Valley law firm Heller, Ehrman, White & McAuliffe in 1993. It was on Global Network Navigator (GNN), the first commercial web publication. At the time, the law firm did not have its own website so GNN sent ad clicks to a resource center page they built and hosted for the firm on their own site. Then in 1994, Hotwired, a digital spinoff of Wired magazine, coined the term “banner ad” and was the first company to provide click-through rate reports to its advertisers. Their first two advertisers were AT&T and Coors for their beverage Zima. The AT&T ad had a 44% CTR. For context, today you’re lucky to get a .04% CTR on a traditional banner ad. In the early days of the internet, people didn’t recognize banner ads as sponsored advertisements yet so they’d click on almost anything. #internethistory #advertisinghistory #marketinghistory

Tight Polls Mean Political Ad Spending Shows No Signs Of Slowing. Article below. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the #advertising dollars being dropped into the race keep going up — as high as $12 billion, according to EMARKETER. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. #Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars. But what about other media? In this piece by Michael Burgi, we speak to Michael Leszega, CFA, and David Krupp of billups.

Political Ad Spending Hits The Accelerator In August. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders 

As any good debate should, last week’s session between Clients and Agencies organized by AdStreet has stirred conversations. Some have voiced apprehension over the success of a debate if it does not arrive at a conclusive resolution. Others feel the panel and moderators shied away from making 'bold' statements and 'naming names’. Here is a forum that has attempted, at the very least, to create a platform where taboo topics were brought to the table. Not every debate has to be conclusive; however, every debate must have some key takeaway. Here, the takeaway was the acknowledgment by every stakeholder, regardless of their unique perspective, of the loopholes in the system. Naming and shaming won’t get us anywhere. But coming back to the table will. Acknowledging that change and evolution are the need of the day will. Bringing the house in order will take time. Trust the process. #marketing #advertising #clients #agencies

Pace Of Political Ad Spend Slips Behind 2020, But Senate Races Are Starting To Heat Up. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

SA online news is no longer funded by advertising. Actually, we don't have revenue numbers so there's rather a lot of handwaving involved. But I wanted to measure the political power of advertisers – you know, the big evil business community – and can now comfortably argue it is below a third and dropping. Take the top 10 publishers and treat their pageview numbers as market share. You can categorise them into four groups, and get :   * 60% almost entirely paid (Media24) * 28% almost entirely advertising (6 of the 10)  * 11% weirdly-funded other-motives (Maroela and DSTV Sport) * 2% membership-lite (Daily Maverick) There's a whole world of rats-n-mice below the top 10, and it is mostly advertising all the way down, but they aren't setting any kind of agenda.