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What’s Next For Programmatic Advertising In 2025?

Trends in programmatic advertising that you should know #ProgrammaticAdvertising, #AIDrivenAds, #ContextualTargeting, #CrossDeviceAttribution, #PrivacyFocusedAds

We’ve been navigating the growing importance of curation in programmatic advertising for a few years now here at Novus. Effective curation not only ensures high-quality inventory but also addresses the complexities of supply path optimization, providing a more transparent and efficient experience for advertisers. For many in this industry, curation = more value. Is it buzzy? Sure. But it’s also good for advertisers and the digital ad industry. #Curation #AdTech #Advertising #Marketing

Beginner’s Guide to Programmatic Advertising

Programmatic Advertising is beating nicely! Do you know that programmatic ad spend is expected to touch a whopping $147 billion by 2024 (Statista)? Programmatic advertising is not only changing the way ads are bought, it is also promoting the industry’s growth and innovation in spite of many challenges. Moreover, this has become the most favoured option for companies. I have worked in this dynamic industry and I can attest to how programmatic advertising has enabled businesses to leverage on their investments return on investment (ROI) like never before while at the same time extending audience reach. In my opinion, companies should bear in mind certain things before they decide on programmatic advertising. Tips for Buyers: ↗ Monitor Campaigns: Keep up with real-time performance metrics that enable agility. ↗ Trustworthy Partners: Ensure transparency and fight fraud within supply chain networks. Companies employing these strategies can remain competitive as well as setting new benchmarks for effective marketing. If you haven’t tried programmatic advertising yet, it's time to embrace this trend. You never know it could be the last straw which can break the camel’s back. P.S. What’s your say? Let me know in the comments. #ProgrammaticAdvertising #DigitalMarketing #Innovation #Advertising

Discussing the menace of made for advertising websites on exchange4media. These websites are notorious for hijacking valuable search traffic and drive down auction pricing on programmatic platforms. It's important for advertisers to be aware of these issues and take steps to protect their investments. #advertising #searchtraffic #adinventory #exchange4media Sohini Ganguly, Mitesh Kothari, Preetham Venkky

According to Statista, marketers are putting as much as 50% of their media budget into #programmatic advertising. It also states that by 2026, programmatic #advertising is expected to surpass $300 billion. How are you preparing for this growth? #adtech #growth

Programmatic advertising is booming, set to capture over 90% of display ad dollars this year! 😦 Among its many facets, PMP (private marketplace) advertising stands out, even though it's just a fraction of the programmatic ecosystem. Think of it as an exclusive art auction fostering trust and value. PMP advertising creates a controlled and transparent marketplace where advertisers and publishers engage in beneficial transactions, transforming digital advertising into a masterpiece of precision 🚀 While PMP advertising comes with its challenges, it represents a shift toward a more transparent, controlled, and beneficial ecosystem. 🌟 Advertisers and publishers harnessing PMP unlock new avenues for precise targeting and premium inventory, fostering deeper trust, collaboration, and innovation in the dynamic digital advertising landscape. ➡ Dive deeper into this topic on our blog: https://lnkd.in/evka4FQr #ProgrammaticAdvertising #PMPAdvertising #DigitalMarketing #AdvertisingInnovation #TransparencyInAds #AdTech #MarketingStrategies #DigitalAdvertising

Transforming Programmatic Advertising in 2025: Aroscop’s Perspective!! The programmatic advertising landscape is evolving faster than ever. From groundbreaking innovations to shifting consumer behaviors, staying ahead is the key to success. 🚀 Discover how Aroscop is leading the charge, empowering brands with hyperlocal strategies that drive real results. Read the full article now and stay ahead in 2025: https://lnkd.in/gV5Qf4xg #ProgrammaticAdvertising #DigitalMarketing #AroscopInsights #AdTech #MarketingTrends2025 #HyperlocalCampaigns #AdvertisingInnovation #ConsumerEngagement #MarketingStrategy #EmergingTrends #ZeroWasteAdvertising