Vistar Media’s Post

📌Programmatic Digital Out of Home (DOOH) advertising represents the evolution of outdoor marketing into an automated, data-driven environment. 💻How does it work? 👥With our audience metrics, programmatic platforms can purchase ads that are viewed by the ideal audience at the right time, improving campaign efficiency and performance. 📊Additionally, data-driven and optimized CPM, when combined with audience-based pricing, is essential for programmatic DOOH advertising, as it enables programmatic platforms to buy and sell ad spaces more precisely and efficiently. 🎯At Datavisiooh, we offer a comprehensive solution that ensures every impression counts. With our advanced video analytics technology, we not only provide accurate insights into your investment’s performance, but we also help you adjust the cost per impact based on real-time data, delivering measurable and effective results. This allows you to maximize your programmatic campaign's ROI.🚀🚀🚀 #Datavisiooh #OOH #OOHAdvertising #OutdoorAdvertising #DOOH #AudiencePricing #AudienceBasedPricing #CostPerThousandImpressions #CPM #RealTimeAudience #ProgrammaticAdvertising #pDOOH #ProgrammaticDOOH #MarketingEvolution

I could give you lots of reasons why I'm not a fan of programmatic outdoor buying but this sums up the stupidity in one great thought leadership article! "But let’s make one thing crystal clear: omni-channel DSPs and other digital folks entered the OOH space to capture and control a new bucket of money (in this case OOH’s modest bucket), not to move digital dollars to OOH at scale. Only the OOH industry can effectuate this change." #advertising #marketing #dooh

Out-of-home (OOH) advertising is a vibrant, innovative channel that offers a wealth of creative opportunities, especially within the transport sector.💡 With strategic planning and careful targeting, it facilitates extensive reach and brand building, helping businesses amplify awareness, increase customer engagement and boost footfall. At Route, our specialist team works with a range of clients to achieve just that. To find out more about maximising impact with OOH advertising, have a read of our Head of Client Planning, Greg Paterson latest blog. Link in the comments.👇 #RouteAgency #DigitalMarketing #SocialMediaMarketing #Transport #PublicTransport #DigitalAdvertising #OOHAdvertising #OutOfHomeAdvertising

In recent years, global advertising spending has grown significantly, driven by the increasing importance of digital marketing. Digital platforms have become primary channels for advertising investment due to their broad reach and targeted advertising capabilities. See here how ad spending is distributed across the various channels. Reach out to me to learn more about I can help amplify your OOH & performance digital campaigns. #digitaladvertising #digitalmarketing #digitalagency #ooh #mediaagency #empoweringpeoplewithdata

Did you know that with our platform you can select the perfect days and hours for your programmatic outdoor ads?  📅 🕒 This benefits your campaign results in the following ways: 🔹 Ads at key times: Show your ads at the most receptive times for your audience. 🔹 Optimized Duration: Control and optimize the duration of your campaign for efficient investment. 🔹 Real-time data: Access real-time data that reveals the performance of each display by day and time. Build brand awareness and drive purchase intent with outdoor advertising supported by programmatic technology.🌟📊  Get a customized demo of our platform, tailored to your brand or agency's interests. Contact us 👇 sales@taggify.net #DOOH #OOH #pDOOH #programmaticadvertising #Advertising #DSP #platform #Marketing

🚀 Retail media is quickly becoming one of the fastest-growing channels in Digital Out-of-Home (#DOOH) advertising. It presents exciting opportunities to deliver tactical, real-world messaging, bridging the gap between online and offline engagement. For Direct-to-Consumer (#DTC) brands, the ability to target customers at each stage of the sales funnel has long been a digital-only advantage. Now, thanks to the growth of retail media in DOOH, this level of precision can be achieved in the physical world as well. The future of targeted advertising is here—and it’s everywhere. #RetailMedia #MarketingInnovation #CustomerEngagement #FlowCity

Context has always played a key role in advertising, and as digital platforms set the stage for how campaigns are planned, these same concepts can be applied to OOH advertising. A key element of transformative market approaches is the cohesion across channels and strategic vision driving decision-making. OOH campaigns should focus on being relevant across channels the same way digital ads are. #Advertising #AdTech #OOH

📊✨ In 2024, programmatic digital out-of-home (PDOOH) continues to evolve, redefining the landscape of outdoor advertising. Below, we present this technology's key statistics and benefits for your marketing campaigns, along with other revealing insights. A must-have resource for any modern strategy! Take a look and share your thoughts in the comments! 👇 #PDOOH #DigitalOutOfHome #MarketingInnovation #MediaPlanning #AdvertisingTrends #MarketingStrategy #OutdoorAdvertising #OOH #ProgrammaticAds #InternationalMediaPlanningAgency #Anima

We've seen an increasing shift towards marketers leveraging data generated in the retail environment and combining it with programmatic DOOH, to truly shine in a multi-channel campaign. ✨ DOOH offers a brand-safe, trusted environment, a welcome change in a world increasingly wary of online data privacy concerns. Unlike third-party cookies, OOH isn't susceptible to tracking blockers, ensuring your message reaches real people. ✔️ Read the full article below where our CMO, Helen Miall's shares her insight with WARC. https://hubs.li/Q02Hq9mK0 #DOOH #OOH #Media #Retailmedia #prDOOH #DataDrivenMarketing

According to the latest Kantar Media Reactions Survey, marketers prefer digital Out-of-home, Sponsored Events and traditional Out-of-home in the top 5 channels. Marketing Marina has all these solutions. It´s clear that real-life channels continue to dominate consumers' preferred channels. Kantar´s survey: https://lnkd.in/euczyede #OOH #DOOH #Marketingmarina #Marketinggolf #Kantar