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If you are at Elevate today - come by to say hi to Drew Lindsay and I and join the conversation on the Himan Touch and AI! #talent #AI #startups

A lot of "stuff" happens at Cannes Lions International Festival of Creativity every year. Arguably, a lot of it is white noise as different brands, agencies, and service providers each try and take control of the narrative for their own business and PR agendas. Which is why it was so refreshing to work with Insights Lighthouse, an organisation dedicated to the fostering the root of all creativity (that would be the power of #insights!) and the community of practitioners who uncover them. WATCH THIS SPACE #Storytelling #InsightsBuildBusiness #InsightsBirthCreative

This year has seen a wave of festival cancellations, leaving organizers and attendees with a sense of déjà vu. While PennFest, with a daily capacity of 10,000 over 3 days, may not be Coachella, small festivals like these still have a significant impact on the local economy, the incomes of performers, and the livelihoods of the stagehands and technicians who work behind the scenes. The PennFest organizers have done a number of things right - lessons that all event producers can learn from: 1. They notified everyone early. With the event dates originally set for July 19-21, this gave artists, technicians, and local establishments like hotels and restaurants ample time to adjust their plans and pivot their marketing efforts. 2. The organizers chose to cancel rather than deliver a subpar experience. Their statement about "challenging trading conditions coupled with significantly increasing costs in a very challenging economic climate" making it "impossible to deliver the event to the standard our customers have become accustomed to" indicates a commitment to quality that will be appreciated by their regular attendees. 3. The decision to roll over tickets to the 2025 event is a smart move on two counts: it saves on refund costs, and it leaves the organizer with cash on hand to help with the cash flow needed to plan the 2025 event. This proactive approach will serve them well as they look to bounce back stronger than ever. Read my full article in this week’s edition of Event Pulse https://lnkd.in/gC2V4qsB What would you do if faced with a similar situation of having to cancel an event due to factors outside your control? How would you balance the needs of attendees, vendors, and your own financial viability? https://lnkd.in/gFEC5hd8

1️⃣ Festivalization Awesomeness: Dive into the most successful event format – festivals! Channel the vibe, create a sense of tribe, and deliver unforgettable experiences. Say goodbye to the mundane, and embrace the festival spirit! 🎉🌈 2️⃣ TikTokification Revolution: Bid farewell to boring profiles and monotonous session descriptions! Let attendees shine with one-minute intro videos and speakers with captivating trailers. Connect on a personal level through the power of short, snappy content. 🎥🌐 3️⃣ Personalized Networking Magic: Elevate the attendee experience with personalized event journeys. Capture attention with persona-based wayfinding – your event, their way! Connect attendees, sponsors, and exhibitors in a meaningful and impactful way. 🌐💼 🔮 Transform your events into a playground of engagement, connections, and impact! 🌍✨ In 2024, it's all about Festivalization for engagement, TikTokification for connections, and Personalization for impact. Ready to redefine the event game? Hit play now and be a pioneer in the future of experiences! 🎬🔥 #EventInnovation #FutureOfEvents #EngageConnectImpact

Here is the video I create for Celebrating Mid -Autumn Festival!!!

How well do you know your events? Test your knowledge! 👀 Look through these iconic events and see if you can match them. Drop your answers in the comments and let’s see who’s the real event expert! 🧠 #EventPorte #KnowYourEvents #Entertainment #EventLovers #TechAndEntertainment

Give your emerging talent a leg-up using TagMix 🔥 Here are 5 of the best captured by festivals & showcases we worked with last year 👇⚡️

Did you know Proxi is the perfect tool for building Event Maps? 🦪 Dive into how Arcata Bay Chamber of Commerce used Proxi to organize their upcoming Oyster Festival! Thanks to Proxi, attendees won’t miss a beat, bite, sip, or shuck! ✨ From image overlays and personalized map points to real-time geolocation and powerful analytics, navigating and managing the event has never been easier or looked better! 🗺️ Explore the map and learn how you can build your ultimate event map with Proxi! 👉 https://lnkd.in/gN78uQH2

This time last week, I was in Manchester. The Fair invited me to deliver a panel session at the Night Time Industries Association's Night-Time Economy Summit. I sat alongside Ricky Oscroft Fran Martin Charlotte Maynard and Eimear Deane and discussed the evolving relationship between brands and festival promoters. Do promoters have what brands want and what can brands expect for their money? It was an interesting chat, especially as the session came one day after the news of Standon Calling's postponement. Indeed, the festival market is in the spotlight. Festivals are cancelling, and sadly, Standon Calling won't be the last event to announce its cancellation. So, it got me thinking. What impact does festival cancellation news have on the sponsorship market? Are cancellations making brands nervous about sponsoring events? If so, what steps could promoters take to reassure brands that their event will go ahead and if brands want reassurance, what reasonable proof is OK, and not OK, to ask for? Let me know your thoughts... #EventSponsorship #Festivals #Eventprofs #EventMarketing

ANNOUNCEMENT!! 50th Gala ticket deadline has been extended until Friday March 15, 2024 Get your tickets today! For those interested in attending the NBOTC 50th Anniversary Celebration on Friday March 22, 2024 the deadline has been extended to purchase your tickets is Friday, March 15, 2024 Frequently Asked Questions 1. How do I get a ticket? Tickets can ONLY be purchased through the AOTA website by an individual with an AOTA registration as special event. https://lnkd.in/eMesha-C 2. I don't plan to attend AOTA conference but want to come to the gala. Is that possible? Yes, if you know someone attending conference you can ask them to add an additional ticket to their AOTA registration. 3. Will tickets be sold at conference? No. Due to the need for the venue to have an accurate head count for the event all ticket sales will need to be finalized prior to conference. 4. Is there a limit to how many tickets I can purchase? No. If you wish to purchase additional tickets, please contact fgainer@aota.org to request to have additional tickets added to your registration. 5. Can my friend or family member attend if they are not an OT? Yes they can. Please contact fgainer@aota.org to add tickets to your registration. 6. I've already confirmed my AOTA registration but would like to add the gala ticket to my registration, how can I do that? Please contact fgainer@aota.org to request to add a ticket(s) to your registration. 7. Are we still have the business meeting? The NBOTC business will take place on Thursday Mar. 14, 7pm CST. The Friday of conference (March 22) is reserved for the 50th Celebration. 8. Will there be food? Yes, a seated, plated meal will be served to all guests. 9. Will there be music? Yes, we have a DJ booked. We hope you will consider joining us. This will be a historic event!