Weber Shandwick’s Post

Revealing agencies’ dirty little secrets. We hate every other agency that we work with. Marketers, the more agencies you bring into the mix, the more toxic it's going to be. It's like political warfare. Everyone is fighting for their own turf. However, there's some simple ways that you can fix this. Two documents that make everyone's lives easier, is firstly the comms framework. Get the key agencies together and decide, what messages do we need to tell, At what moments and through what media channels. Clearing that up before the big idea, Is going to save everyone a very stressful encounter. Second thing, Have a very clear campaign ecosystem rolling out the campaign. Show how all the elements work together. Now if you want to see some killer examples of those first two documents, I’m running a free workshop. You can sign up here: https://lu.ma/p8h7484f

🚀 In the digital age, PR success is driven by data and insights. Our latest blog explores why and how you should measure and analyze your PR efforts in the fast-paced digital world. Learn how to fortify your brand, cut through the digital noise, and make it easy to make data-driven decisions for PR success. Read now 👇 https://lnkd.in/dXzkyt2X

NUMBERS make your story newsworthy. The media finds news value in stories that present numbers, statistics and data. A compelling number or data can drive your story. See where numbers fit in your PR plan or brand narrative.

While the media landscape has evolved, press releases continue to be a valuable tool in the broader #publicrelations toolkit, adapting to digital formats and distribution channels for maximum effectiveness.

The future of news for brands is simple: Don’t fear advertising on news. Relish it. Stagwell's 50,000-respondent News Advertising Study reveals that it is safe to advertise adjacent to quality news content, because Americans don’t judge brands based on what news stories their ads appear next to. Learn more about the study, the value of news audiences and how brands can start feeding a virtuous cycle of investing in news on our landing page: https://bit.ly/4bH5uI3 I look forward to catching up with our partners at Stagwell's Future of News Summit this afternoon to discuss the results further. Axel Springer, Axios, Business Insider, The New York Times, POLITICO, The Wall Street Journal, The Washington Post, The Trade Desk, Ad Fontes Media #NewsIsTheFuture #TransformingMarketing

Navigating the fast-paced digital landscape? Discover the power of 15-second commercials in conveying compelling messages. Explore how this trend can revolutionize your marketing strategy. Read the blog now! https://bit.ly/48Y7cDQ

Stagwell's 50,000-respondent News Advertising Study reveals that it is safe to advertise adjacent to quality news content, because Americans don’t judge brands based on what news stories their ads appear next to. Learn more about the study, the value of news audiences and how brands can start feeding a virtuous cycle of investing in news on our landing page: https://bit.ly/4bH5uI3

Are we in the marketing and communications field truly connecting, or have we become lost in the dazzle of metrics and buzzwords? My latest piece, Redefining the Pulse of Marketing: From Metrics to Heartbeats, delves deep into this critical introspection. Let's reignite the human core of our industry. If this resonates, I would like you to share and continue the conversation. Together, we can reclaim the heart of our craft. https://lnkd.in/eqyXzvgG #Marketing #HeartOverMetrics #DigitalMattersNow

Did you know the top 20 print and mainstream digital media have all lost readers in the past year?   With western markets experiencing high levels of news avoidance, we were excited to attend PRmoment’s webinar to learn more about how we can effectively track the success of earned media campaigns in today’s world.   A key take-away is the importance of moving beyond “counts and amounts”, instead focusing on the value of what we’re communicating aligned to our objectives. Beyond numbers, we must capture what our coverage makes people THINK and DO, which starts in the planning process.   Want to know more…and how? Get in touch 👇   https://lnkd.in/e5ksyRef

My sage advice for those fresh-faced Digital Marketers just entering the field. Forget the certifications and courses, and focus on 2 skills: ✅ MATH (both Excel wizardry and mental math) ✅ COMMUNICATION (Interpersonal, Group Setting, Email)