Data Intelligence for Global Enterprises | Insights-Driven Marketing | Consumer Insights
Ever notice how we started getting a bit more “bougie” with our home entertainment imbibes (yes I use the word imbibes… 😅)… It started with bottled cocktails, then the hard seltzers started popping up everywhere, now we’re seeing synonymous hardball pairings being served up in “ready-to-drink” cans. Every BBQ/Braai/Barbi worth their millennial salt needs a nice Hard Seltz… And no were not back to the good ol days of Smirnoff ice and Bacardi breezers, these new forms of RTD have upgraded themselves and marketed themselves to consumers who are seeking specific attributes from their hero products… Find out more on the consumer interest and motivations in the rise of RTD formats through this in-depth Whitepaper from Meltwater. #consumerinsights #dataintelligence #beveragetrends #rtd #alcoholicbeverages #alcoholindustry https://lnkd.in/gveiie8Q
Enterprise Sales Area Director at Meltwater | Helping companies harness the power of data.
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