Wieden + Kennedy reposted this
Had the chance to sit with Wieden + Kennedy's Neal Arthur and Karl Lieberman for the latest episode of our Forbes series "On The Evolution of Creativity and Creative." We talked about a lot including: - The difference between the soul of a brand and its voice - The evolution and broadening of the definition of the craft, from “contractor” to “architect”and shifting agency mindsets from scarcity to abundance - The need to ask bigger questions and challenge all assumptions Have a listen/look here: https://lnkd.in/dE35aM5C
These are amazing topics 👏 Can't wait to listen!
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7moA fantastic listen and priceless advice with legends of the game, could you ask for anything more? What do y'all find to be the most productive part of this meeting?