We're still buzzing with excitement after Cannes Lions! 🌟 Don't miss AdMonsters' roundup of what was seen and heard at the event 👀 featuring insights from our very own Peter Crofut: https://hubs.ly/Q02Ftcg20 #CannesLions2024 #CTV #IndustryInsights
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Cannes is right around the corner, and we have a packed itinerary. Want to know what we're up to? Dave Clark covers that and much more in this conversation with Madison & Wall's Brian Wieser, CFA. Check it out! https://lnkd.in/gfAJiaJf #adtech #cannes #digitaladvertising #ctv #retailmedia #programmaticadvertising
An Interview With TripleLift's Dave Clark
madisonandwall.substack.com
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How to get selected to serve as a juror for awards shows such as Cannes Lions.
Ad awards judging—how to get on a jury and what to expect
adage.com
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I read this recently from Anselmo Ramos and Gaston Bigio of GUT. IF THERE WAS ONE THING YOU COULD CHANGE ABOUT THE ADVERTISING INDUSTRY, WHAT WOULD IT BE? AR: I think ad people need to be less cynical about our industry. We need to fall in love with our profession again. We get paid to think and produce brave ideas for some of the best brands on Earth. We need to have more gratitude and confidence. I also think we need to do a better job at capturing the value of our ideas. Okay, that was more than one thing… GB: Awards. I think there are too many. In sports, for example, there is a much clearer path for the main, global competitions. In advertising there are just too many tracks. ME: I couldn't agree more.
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The growth of #retailmedia — er, commerce media — is on full display at the Cannes Lions Festival of Creativity this week. With everything becoming an ad network, the burgeoning channel has expanded far beyond that of retailers like Target and Walmart. Brands like Chase and United Airlines, which both rolled out new ad networks in recent weeks, are on the ground with cabanas at #Cannes for the first time to shake hands with and pitch advertisers on their ad networks. The new networks are not alone in making Cannes a priority this year. #CannesLions #CannesLions2024 Story by Kristina Monllos.
Why commerce media networks are making a bigger play at Cannes Lions 2024
digiday.com
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CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang
Thanks Ad Age we're honored to be in such great company. Suzanne Powers Samantha DiGennaro
New ad agencies are opening rapidly—inside the trend and how they can survive
adage.com
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Since 2016, 74% of Cannes Lions Grands Prix have been purpose-driven. Will this trend continue this year? While more brands embracing purpose is a positive step, System 1 has noted a decline in the effectiveness of winning campaigns, attributing it to a lack of humour. Is purpose draining emotion and effectiveness from ads? According to Revolt's Pippa Morris, Head of Strategy, and Kate McGarrahan, Strategy Director, the answer is 'Yes' if not done correctly. Read the full article here: https://lnkd.in/ehzcBm6G
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Follow Me | ACA Expert | Business Operations Marketing Consultant | Transcultural Business Development | Speaker | Thought Leader | Philosopher | Coach | Entrepreneur | Overall Pretty Good Guy
I do not like American Football... sorry... no time to sit for 4 hours to see about 15 minutes of actual play... But the Super Bowl is another species in itself. For years, wherever I was in the world, I would try to be on time to watch the half time ads. Except for a few disappointing years, it never fails to showcase what truly creative minds can imagine. Every year, this event brings me to also remember to be on the lookout for the best ads in the world from the CLIO Awards. Have you heard of the CLIO Awards? Very few, even in advertising circles here in the US know about it... CLIO is a world organisation that evaluates ads, campaigns, agencies, etc. and names winners every year for as long as I can remember. If you like beauty, creativity and outright geniality... Go to their website to see the amazing and beautiful ads actual talented and creative geniuses from around the world put out... you will not see anything subpar. Site: Https://clios.com/awards/ Let me know what you think. 😎 #clio #clioawards #advertising #commercial #sales #marketing #creativity
Program Home
clios.com
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"🌟 Exciting News! 🌟 Attending Cannes Lions this year? Let's connect and elevate your advertising strategies together! As VP Demand at Equativ, I'm eager to explore innovative partnerships and opportunities to enhance your brand's presence. Reach out to schedule a meeting and let's make waves at Cannes Lions! #CannesLions #AdvertisingInnovation #Eqtiv #Networking"
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“20 pieces of work out of 200 entries made the category’s shortlist. The Titanium Lions list is a coveted prize at the festival because it recognizes provocative and boundary-pushing work that progresses the industry.” -Brittaney Kiefer 🔹 #marketing #womeninmarketing #womenofmontereycounty #montereycounty #marketinginmonterey #monterey #montereybay #celebratewomen #supportwomen #womensupportingwomen #passionformarketing #ilovemarketing #marketinginspo #marketinginspiration #learnaboutmarketing #marketingtips #marketingtipsandtricks
Cannes Lions has revealed the shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. Check out the full list here 👇
Cannes Lions Reveals Titanium Shortlist
adweek.com
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South Seas Digital Success: Beach Resort gets massive ROI on advertising in 24 hours. How did they do it? Just 24 hours before the big game was set to kick off, an American Samoan beach resort contacted South Seas Digital to do a blast promoting their event. South Seas Digital, tapped in working with the client to create a video advertisement and serve onto advertising networks in a handful of hours. The numbers? 23,000 5-second impressions, 3,300 video views and quantifiable increased ticket sales that paid for the promotion. The cherry on top? The promotion led to 2,000 dollars in long-term memberships sold. (That's a 900% ROI! ) Are you an organization in or entering into #AmericanSamoa looking to thrive with messaging like this? This is what we do best.
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