Arctic wins GOLD at Effie Awards Romania 2023 - all about sustainability and how brands take over the responsibility to inspire consumers

The Gold Effie for our "Forgotten-Redescover Your Wardrobe with the ExtraStream Technology" campaign brings us immense joy. 

This campaign represents an important milestone in the evolution of the Arctic brand, which has become increasingly relevant in the sustainability landscape. 

We wanted to open up a dialogue with Romanian consumers on sustainability issues, to inspire a positive change, and we succeeded, as we can see that our communication efforts were also confirmed by sales results. Arctic is keeping its number one position in the large appliance category. 

My gratitude goes to McCann Worldgroup Romania and our other partners for turning this idea into a campaign that created positive social impact, contributing to a more sustainable Romania.

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