Arctic | Gold Internetics in the Durables cathegory 2022
Gabriel-Adrian Eremia
Marketing & Product Director at Arctic, Beko & Grundig Romania | Host at Advertising Unplugged | Board Director in Arctic Foundation | Mentor at Arcelik Innovation Champions
Our best campaign ever has been rewarded with GOLD in the Durables category at the Internetics DO GOOD THROUGH DIGITAL 2022 Awards, a confirmation of our efforts as a company to empower sustainable behavior.
"Forgotten – Rediscover your wardrobe with the ExtraSteam technology" is a campaign built on a message of empowerment meant to remind us all that it is in our own power to contribute to a better and cleaner world. I do believe that this new direction will get us closer to the younger target audience that understands the need to act towards sustainable living patterns.
We have taken the responsibility to educate while providing solutions, to inspire our consumers in embracing more sustainable ways of living, such as reviving their forgotten clothes with the help of the Arctic washing machines ExtraSteam technology.
All about the Internetics winners: