DECODE - June 6, 2024
READS
It’s Not NYC. AI Is the New Creative Destination (Little Black Book)
“The collaboration between human creativity and AI’s computational prowess is not theft but transformation, a reinvention of what is possible. This partnership only enriches our creative ecosystem, much like New York City’s fluid environment enriches its inhabitants.” Code and Theory Chief Creativity Officer Craig Elimeliah shares why brands and creatives should embrace AI as a new destination and powerful creative collaborator. Read the article.
How Amazon’s ‘Ads That Work As Hard As You Do’ Won Over SMBs (The Drum)
The Drum announced award-winning campaigns during The Drum Marketing Awards, and Code and Theory’s work with Amazon Ads won gold in the B2B category. Amazon Ads: Ads that work as hard as you do is a campaign that convinced entrepreneurs to put their faith in Amazon Ads — proving to small business owners that this mega-brand was a colossal collaborator, not a corporate competitor. ConEdison also won silver in Energy/Industry for "Where Clean Energy Lives" and YETI won gold in Innovation/Technology for "Map the Gaps." Learn more.
Monotype Joins the Readability Consortium To Make the Internet More Readable (Fast Company)
The Readability Consortium, a research organization dedicated to improving digital readability online, is on a mission to make the Internet more accessible. They’re partnering with typesetting company Monotype to expand its typography research from the Latin alphabet to scripts like Japanese, Arabic, and Mandarin Chinese to improve typeface readability in operational settings. Read the article.
Augmented reality entices brands with endless off-package marketing space (Marketing Dive)
Need help choosing which milk you want to buy at the grocery store? AR-infused branded experiences may help you decide from now on. Marketing Dive shares how brands like Jones Soda are engaging and educating shoppers through their AR activations. Plus, what brands need to keep in mind when building these experiences into their products. Read the article. Read the article.
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FAKE FACTS
And that’s a wrap, Cannes 2024 comes to an end with epic afternoon tea.
Rolling Stone announces June print issue is its last. Promises exciting new CD-ROM version.
MEET US
Sport Beach at Cannes Lions International Festival
Stagwell's Sport Beach is almost here! From June 17-20, 2024, Sport Beach will bring together athletes—like the Kelce brothers—with marketers and global leaders to explore the intersection of sports, creativity and culture. Sign up now.
ANA Masters of B2B Marketing
AI advancements have brought opportunities and challenges for marketers. But one aspect is undeniable (and under-utilized): AI’s ability to anticipate customers’ needs. Code and Theory’s Michael Treff and Qualcomm’s Carmen True join the ANAs for a fireside chat at the ANA Masters of B2B Marketing Conference on June 12-14 in Naples, Florida. They’ll discuss how senior marketers and executives can harness the AI gold rush for strategic B2B business growth. Register today.