Discover a powerful technique to boost personal brand.

Hello everyone,

Personal branding as we all know is one of the most talked about subjects as of today. According to Tom Peters, its the act of people marketing themselves as brands. 

Thanks to internet and social media, each one of us today is directly/indirectly displaying a set personal brand image at every stage. The big question: How's our personal brand image created? The answer: Whatever we are most passionate about and associate to; at a level where most of what we promote/ engage on both offline and online revolves around that particular topic. For example, if an individual markets himself both online and offline with anything and everything related to tech, which area do you think he's getting associated to by the people? Next time you need any tech related info or have a query on the same who do you think you'll first turn up to? In the above example, this individual has strongly created an image wherein he's immediately linked/connected with technology by his network.  

Here's an interesting point on 'personal branding' : Whether we like it or not, we all have made up a 'personal brand image' in the eyes of people i.e. there's something people immediately associate us with when they think about us.

Having been thinking about personal branding a lot lately, I was wondering what could I do (besides the obvious strategies of course) to boost my personal brand image both offline and online.

The answer is simple yet powerful: Testimonials.

We all understand the power that testimonials possess when it comes to enhancing the brand value. This is precisely why brands are big on having testimonials from individuals, as they do understand the impact it will have on their bottom line. 

Why can't we use the same idea to enhance and amplify our personal brand value? Think about it for a minute, can you imagine the aftereffects of having someone talk of you as a person and how you have created an impact in their lives with respect to the quality you're most associated for?

Here's some questions to ponder upon:

1) Do you think powerful testimonials of you could have a huge impact on your credibility level in the network?

2) Do you think personal recommendations given to you by people (in a specific field of expertise) would put you in a higher 'industry recognition' bracket?

3) Do you think 'personal endorsements' would result in you holding a strong internet and social media presence and thus more number of followers?

I am sure most of you have answered yes to the above 3 questions. 

This is primarily the reason why I strongly believe in the power of recommendations. For this allows you a competitive edge over people who overlook the significance of the same. 

It is important to know that I am nowhere claiming that people without testimonials are not as competent. All I am stating is the fact that people who understand the importance of personal recommendations know that it adds to their credibility, gives them a strong recognition and therefore a powerful online presence (and more followers of course).

Now that you all understand the significance of testimonials in enhancing your personal brand, I would strongly urge each one of you to accumulate as many as possible from your network, so as to strengthen your personal brand.

As it is commonly said- "Ask and you shall receive."

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