Sales-Fueling News
MarketSource Monthly Newsletter

Sales-Fueling News

Welcome to The Revenue Accelerator, a round-up of timely sales and customer experience insights to help B2B and retail revenue leaders stay on top of trends that shape their decisions. Each month, we’ll share a collection of insights impacting brands and sales organizations of all sizes and what it’s like to partner with MarketSource. May it fuel your sales! 

Wade into summer with a sales wellness check-up, inspirational success and leadership stories, and news about one step toward a more diverse future.



[B2B]

Lead Gen (the Old Way) Is Dead! And 7 Other B2B Sales Predictions for 2024

Back in January, our sales experts predicted new customers would remain elusive -- and 7 other trends -- for 2024. Read more and see how this and their other predictions match up with your reality.


A case study for sustained sales growth

Case Study: Chemical Goods Company Exceeds Sales Goals for 2 Straight Years

A chemical goods company struggled to create and sustain sales momentum. MarketSource was able to diagnose and remedy systemic issues blocking the client’s sales success, helping them exceed their sales goals for two straight years. Read their success story.



[RETAIL]

It's mid-2024. Do you know where your retail sales are?

A Retail Renaissance and Other 2024 Insights

In this blog for the ages, MarketSource’s Practice Lead Mark Doornbosch and Vice President of Retail Strategy and Operations Steve Wilson take a look back at last year's key trends in retail, offer insights into challenges retailers have faced, and make predictions for the year ahead. How did they do? Do your sales bear witness to their predictions?



[CULTURE]

Mosaic Celebrates Difference and Makes Space for Honest, Difficult Conversations 

MarketSource Launches Black, Indigenous, and People of Color Employee Resource Group

Mosaic co-leader David Smith says, “Mosaic is important for MarketSource. It will be an intentional gathering of diverse perspectives, which we hope will become a valuable vehicle for promoting members’ growth. It will also be a safe space for us to have conversations about our nuanced and overt differences—cultural and otherwise. These interactions will make us individually and collectively stronger and help us show up better for our teammates, customers, families, friends, and ourselves.”

Read the full story.


Episode 2 Now Available!

The Terrain Leadership Podcast: Ep. 2 - Mike Christensen: You Can't Fake It

Whether you lead a team or lead by example, your journey of everyday leadership is full of stories. Join us at The Terrain Podcast as MarketSource leaders at every level share theirs. Trek on!

In Ep. 2, our Retail Senior Executive Director of Business Development Mike Christensen reflects on his 360°-view of leadership, from his early days in recruiting, to his father-in-law/mentor’s lessons on accountability, authenticity, and humility. 









You can’t manage what you don’t measure! Diversity is great as long as you place the best talent in the correct position. You must be honest to the company.

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