Samsung Ads Spotlight, January APAC Edition

January kicked off with a bang with the most powerful tech event in the world, the Consumer Electronics Show (CES) being held in Las Vegas from January 9th to January 12th.

Here is a recap of some of the incredible technology Samsung showcased at CES 2024! The new year brings a new era of innovation. It is about AI for ALL and unlocking new, exciting ways that can make life easier, and inclusive.

You can read more about the event here

In the fourth edition of the India Connected Consumers Report, Techarc reports that Smart TVs are emerging as the most promising smart device and that TV is undergoing the same 'smartisation' wave that mobile witnessed before.

Head of Product for Samsung TV Plus India, Vivek Mishra agrees "Beyond the best picture and sound quality, consumers are expecting more from their TVs. We’re seeing growing appetite for built-in services, connectivity and intuitive features that enhance their overall TV experience. More OEMs are moving into free ad-supporting streaming TV (FAST) and launching their own services giving viewers instant access to the best free movies and TV."

You can read the full report here.

Winning has never looked so good! In a first for the AdNews Australia Agency of The Year awards, the winner will receive a $100,000 bonus.

Samsung Ads APAC, who are the presenting partner at the awards have announced they will give $100,000 in Samsung Ads advertising to the AdNews Agency of the Year winner‘s pro bono or charity of choice. “We’ve never before offered a prize of this magnitude,” says Alex Spurzem, Managing Director, ANZ & SEA, at Samsung Ads. “We wanted to mark the occasion and further reward the overall winner plus their charity of choice.”

The winners of the awards, which celebrate Australia’s best agencies, campaigns, and game changers across over 20 categories, will be announced on February 22.

Learn more here

Did you know? AdEx on connected TV (CTV) in India is expected to grow from $85 million in 2023, to $395 million by 2027! This was the latest finding in a recent survey conducted by global marketing intelligence firm MiQ, which surveyed 1,100 consumers and advertisers across brands and agencies in India.

The survey also revealed that India is expected to be the third largest TV advertising market by the end of 2024 as CTV spends double. This makes for an interesting time ahead - with MiQ predicting that 2025 will be an inflection point for brands and advertisers, as connected TV viewership surpasses linear viewership (they estimate the number of consumers of CTV will exceed 200 million in 2025).

This presents a unique opportunity for advertisers as the capability of CTV allows for better targeting and provides more sophisticated data, ultimately allowing advertisers to better reach unique audiences:

You can read more here

With a new year comes new predictions. So, what can we expect to see in 2024 from our evolving media ecosystem? Alex Spurzem, Managing Director, Samsung Ads ANZ & SEA shares his thoughts on the key themes we can expect to see from advertisers, streaming platforms and the greater media landscape.

This year, expect to see more streaming services adopt ad-funded services in order to appeal to cost-concious viewers, retailers become more connected with their in-store screens, brands start to shift their CTV ad campaigns beyond the living room and advertisers to become better positioned to contextually target consumers.

Read the full article here

Want to read more?