Samsung Ads Spotlight, March APAC Edition

It was a massive few days at Ad:tech! This year saw great discussions on how to balance AI and human innovation, how brands can navigate the convergence of digital and traditional advertising and what role new emerging formats like FAST will play in India's media landscape moving forward.

Samsung Ads India's Senior Director Prabhvir Sahmey spoke about how Smart TV is changing the game, and also featured on a panel discussion where he spoke about the changing role of the TV itself; "Television, in the last few years, has evolved from being a mere entertainment medium to encompassing health, education and other aspects of life."

This month, The Asia Video Summit 2024 was held in Hong Kong and brought key players together across the Asia Pacific region, to discuss the state of the video landscape across Asia. Chris Mottershead, of Publica by IAS and Sammy Elazab from Samsung Ads South East Asia, were part of a panel discussion on how the adoption of Smart TV, and the power of free is making way for a new TV like experience called FAST (free ad-supported streaming TV) for advertisers, consumers and content partners alike. They discussed the key challenges and lessons in building a successful FAST ad business, how content partners are using FAST to remonetise content and why FAST can be a great opportunity to reach audiences.

Want to know more about FAST? Download our FAST & The Curious report here: https://lnkd.in/gMuPxt2f

 Mediaweek Australia's Next of The Best Awards 🌟 recognises the leaders of today and tomorrow based on the impact and contribution they are currently making to their company, sector or the wider industry. This year, Samsung Ads APAC Head of Product, Samantha Cooke, will be on board as one of this year's judges to see who is pushing innovation, taking bold new approaches and driving culture. If that sounds like you then it isn't too late to put yourself forward or nominate someone who deserves a shout-out. Entries close April 5th.

You can enter here

This year's Future of TV conference held in Sydney focused on the innovative technology that will be driving television advertising over the coming years. The event brought together media owners, pay-tv operators, broadcasters advertising agencies, brands and ad tech firms to discuss and review how television can be better traded, targeted, data-led, and measured.

As part of the event, Managing Director of Samsung Ads ANZ and SEA Alex Spurzem, ran a session delving into the technology behind smart TVs and how it's changing the game of TV advertising solutions. More importantly, Alex provided use cases where smart and connected TV were used to best leverage advertising opportunities.

For those that missed the session, you can watch it here

FAST channels are emerging as a significant avenue for advertisers in India. According to Prabhvir Sahmey, Senior Director of Samsung Ads India, the advanced targeting capabilities and ability to provide contextual placements means that FAST channels can help drive relevancy and engagement for advertisers, especially in comparison to linear TV.

"FAST delivers the impact of traditional TV for advertisers, but with the benefit of digital performance allowing advertisers flexibility to drive various goals, brand awareness, lead generation or website traffic."

To read more on the benefits of FAST, particularly from an advertising perspective, read here

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