Samsung Ads Spotlight, November APAC Edition
In an Asia-Pacific first partnership with Samsung Ads, Jaguar Land Rover New Zealand has launched an exclusive branded destination within Samsung TV Plus NZ that follows the official James Bond stunt driver, Jessica Hawkins, as she attempts to climb the biggest dam in the world, in the new Range Rover Sport.
Developed with Together - NZ the partnership provides Jaguar Land Rover NZ with both the high impact of TV and the precision of digital to reach premium auto audiences at scale.
Jairo Ramos Customer Experience & House of Brands Manager, JLR NZ, said, “By partnering with Samsung Ads we were able to build a first of its kind solution around our customer first strategy, that puts our content front and centre with our audiences interests at the heart, providing them the best viewing experience to watch Jessica Hawkins fearlessly take on some of the world’s most unforgiving terrain in the new Range Rover Sport.”
Read more here.
Samsung Ads India recently launched Sponsored Row, a brand new discovery solution that will ensure that content partners can seamlessly connect with relevant audiences.
ADGULLY provides a brief overview of the current TV landscape and why this tool will be key to successfully navigating the choice overload that viewers currently face.
You can hear what Prabhvir Sahmey, Senior Director and Samantha Cooke, Head of Product Marketing have to say on Sponsored Row here.
The world of streaming is fragmenting. Viewers are splitting their time across multiple environments. Emerging channels such as free ad-supported streaming TV (FAST) are contending with traditional AVOD and SVOD options.
With all this in mind, it can be difficult for advertisers to know where to look. That’s where Samsung Ads comes in. Our new Behind the Screens reports offer some much-needed clarity on how to effectively navigate today’s TV landscape:
➡️ ‘The Anatomy of a Streamer’ - uncover viewing behaviours, preferences and habits to decade this ever-evolving industry
➡️ ‘ The FAST & the Curious’ - discover how FAST is being adopted across different global markets, as well as the ingredients behind premium content
You can download the reports for the complete breakdown here.
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Congratulations to Match & Wood and Snooze for winning the CTV Campaign of the year, sponsored by Samsung Ads at the 2023 B&T Awards.
Snooze has been a beloved part of Aussie homes for nearly half a century, and their challenge way to evolve their communications. They turned to Connected TV (CTV) to create a unique opportunity to reach the brands core demo who over -index across all streaming platforms with a bedroom binge.
There was definitely no snoozing on the job to become the bedding retailer of choice among young families! You can watch the winning campaign here. 📺
Samsung Ads APAC has brought its native advertising solutions to Southeast Asia (SEA).
Alex Spurzem, Managing Director at Samsung Ads ANZ & SEA, believes that this expansion means that “brands and advertisers can now reach households as soon as they turn their TV on.”Want to know why SEA brands should be excited about these new Connected TV (CTV) possibilities?
Find out more in this MARKETING-INTERACTIVE article here.
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