TelevisaUnivision Advertising

Hispanics are 3x more likely than non-Hispanics to seek healthcare information on social media, emphasizing their strong digital presence and the critical need to engage with them on these platforms. Join us for a discussion with trusted Despierta América co-hosts Jessica Rodriguez and Raúl Gonzalez, along with Dr. Leslie Gonzalez, Physician and Content Creator, as they explore the unique challenges and cultural nuances of the U.S. Hispanic community, with a focus on Hispanic women. By understanding these factors, you'll learn how to craft messages that truly resonate with this growing and influential demographic. RSVP here: https://lnkd.in/dyc7N2Uu

On #NationalWomensEqualityDay, we're reminded of the power of the Latina voice in shaping the future. 🗳️ With over 13 million registered Hispanic Latina voters and over 24M Hispanic voters in the country, TelevisaUnivision is committed to empowering our community through #VotaConmigo. Connect with this influential audience as they prepare for and navigate the upcoming election. . . . . Source: L2 DataMapping Hispanic active registered voters as of May, 2024

Hispanic optimism about the U.S. economy reaches new heights. Hispanics anticipate significant economic growth in the next six months, driving demand for MAJOR purchases.

Felicidades to Brynne Sarsfield, our Senior Vice President of Multimedia Sales, for being named a Top Woman in Media honoree in the Ad Sales Superstars category by Cynopsis! 🌟 This award highlights Brynne’s exceptional leadership and impact in the media industry, fostering innovation and driving results. We’re proud to have her as a driving force on our team. https://lnkd.in/enCM2rAH

Celebrating the power of Latinas today, on #NationalLatinaDay, and beyond! Join TelevisaUnivision and Days To Shine in Miami on October 25-26 for an exclusive event celebrating the strength and brilliance of Latinas. Lean in with these incredible jefas to create authentic connections, build brand loyalty, and drive meaningful impact. Together, we can shape a future where Latinas continue to thrive.

New speaker added! Dr. Leslie Gonzalez, Physician and Content Creator, will be joining our upcoming webinar, "Vital Voices: Hispanic Women As Patients, Caregivers, and Community Leaders" alongside Despierta América co-hosts Jessica Rodriguez and Raúl Gonzalez, exploring the critical role Hispanic women play in healthcare, and shining a light on how brands can better support this vital community. RSVP here: https://lnkd.in/dyc7N2Uu

Fernando Romero, SVP of U.S. Digital Ad Sales at TelevisaUnivision, joined Jay Wolff of KERV and Bryan McGuirk of Stingray Advertising for the “Building Brand Value in a Digital Age” panel at Brand Innovators’s Marketing Innovation Summit, moderated by Valda Coryat of McCormick & Company. Romero offered strategic insights into how brands can harness TelevisaUnivision’s deep-rooted trust with U.S. Hispanic consumers, and our robust capabilities, to build powerful connection with this influential audience in an ever-evolving digital landscape. Missed the insights? Watch the full panel on-demand here: https://lnkd.in/ewYCUaQy

As we reflect on the significance of #WorldBreastCancerResearchDay, it's important to address that Hispanic women often face late-stage breast cancer diagnoses, affecting survival rates. This highlights the need for better healthcare access and communication - in a way that truly speaks to this community. Let’s work together to develop in-language and in-culture programs and product messaging that address this unmet need, providing Hispanic women with the tools and information they deserve.

TelevisaUnivision today announced a new multi-year partnership with MLB, set to provide dedicated coverage of MLB regular season starting Tuesday, Aug. 20, and continuing through the entire Postseason. The multiyear agreement includes: ⚾ - Two new weekly shows: “MLB En Vivo” and "MLB Esta Semana" - airing Tuesdays and Saturdays, respectively, throughout the remainder of the regular season on UniMás ⚾ - Exclusive Spanish-language rights in the U.S. to the 2024 American League Division Series and American League Championship Series ⚾ - Game 1 of the 2024 World Series presented by Capital One will be broadcast on Univision, in conjunction with FOX Sports and FOX Deportes, giving fans access to the Fall Classic for the first time in the U.S. on an over-the-air Spanish-language broadcast network. Marco Liceaga, our Senior Vice President of Sports Rights Acquisitions & Commercial Partnerships, shared: “We are proud to partner with Major League Baseball, delivering action from the best players and teams to our viewers across the country. Baseball is engrained in Latin culture. With Hispanic players making up more than 30% of the league, this first-time partnership deal will undoubtedly bring a new wave of pride, influence and sense of community, providing Spanish-speaking fans with in-language coverage of the game they love.” https://lnkd.in/ewywVBhr

Join us on Thursday, September 5th at 1:30pm ET for our next Leading the Change Livestream, “Vital Voices: Hispanic Women As Patients, Caregivers, and Community Leaders” for an insightful discussion on the critical role Hispanic women play in healthcare. Featuring trusted on air-talent and Hispanic creators, we'll explore Latinas’ unique challenges, health information sources, and how they bridge cultural and language barriers for loved ones. Don't miss this session to find out how healthcare brands can better connect with this vital audience. Register here: https://lnkd.in/dyc7N2Uu